What Are They Saying and What Do I Do Now?

385 views

Published on

Presented at InnoTech Oregon 2013. All rights reserved.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
385
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Ask for each person to share their Handle and tweet questions at us with #InnoTechSLEach person give their name, title, and role at their company (skip philosophy, etc, will get bogged down)
  • The Good: Compliments and recommendations for improvement.The Bad: Complaints and false accusations.
  • Empathize and find out more
  • Other topics: Role of Sentiment, Executive Level Reporting, How Much Engagement is Too Much for Brands
  • What Are They Saying and What Do I Do Now?

    1. 1. Social Listening and Follow Up
    2. 2. Jeff Bunch – ModeratorDigital Strategist@JeffreyRBunchMelissa BarkerSocial Media Manager, Jive Software@Melissa_BarkerAnne Bell-FyshSocial Media Coordinator, OHSUTweet your questions during the panel with #InnoTechSLLisa PeytonDigital Strategist, Exec. Editor, TMMPDX.COM@lisapeyton
    3. 3. Social Media Listening, also known associal media monitoring, is theprocess of identifying and assessingwhat is being said about a company,individual, product or brand on theInternet.Tweet Questions using: #InnoTechSL
    4. 4. >> What tools are available?Tweet Questions using: #InnoTechSL
    5. 5. Tweet Questions using: #InnoTechSL
    6. 6. >> The Good, the Bad, and the Ugly.Tweet Questions using: #InnoTechSL
    7. 7. Tweet Questions using: #InnoTechSL
    8. 8. Tweet Questions using: #InnoTechSL
    9. 9. Tweet Questions using: #InnoTechSL
    10. 10. Internal Expert ActionTweet Questions using: #InnoTechSLSocialListeningMelissaSocial Media Manager(Jive Software)LeighSocial Media Manager(Agency - Spredfast)Funnel ToFunnel ToSales LeadSupportQuestionFunnel ToProductFeedbackSales TeamCarly – Sales Rep1) Carly responds toprospect as herselfSupport TeamMathew – Support RepProduct TeamClara – Dir. Product1) Mathew investigates2) Mathew responds asJive Software1) Clara shares withproduct team2) Leigh responds asJive Software
    11. 11. Tweet Questions using: #InnoTechSL

    ×