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The Rise of Big Data and On-Demand IT

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Presented at InnoTech Austin on October 20, 2011. For details on InnoTech, visit www.innotechconferences.com

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The Rise of Big Data and On-Demand IT

  1. 1. The Rise of Big Data & On-Demand IT Eric Seidman Senior Product Manager Isilon Storage Division EMC Corp.© Copyright 2011 EMC Corporation. All rights reserved. 1
  2. 2. Agenda Rise of Big Data in the Enterprise Shared, On-Demand IT Storage Foundation for Big Data© Copyright 2011 EMC Corporation. All rights reserved. 2
  3. 3. Isilon – The Leader in Scale-Out NAS© Copyright 2011 EMC Corporation. All rights reserved. 3
  4. 4. Big Data is Changing Enterprise Storage 90 80 70 60 EXABYTES 50 40 Big Data 30 Sources 20 10 0 2009 2010 2011 2012 2013 2014 File Based: 60.7% CAGR Block Based: 21.8% CAGR By 2012, 80% of all storage capacity sold will be for file-based data Source: IDC© Copyright 2011 EMC Corporation. All rights reserved. 4
  5. 5. So What? With more gigabytes per person than ever before, the adoption of shared, on- demand IT is the only means to solving the big data challenge and maximizing its potential for positive change. But WHAT is shared, on-demand IT?© Copyright 2011 EMC Corporation. All rights reserved. 5
  6. 6. Shared, On-Demand IT • Leverages server virtualization, scalable storage and high- speed networks to remove physical limitations of data center – Reduced costs, better environmentals, less dependency on hardware and less risk of disaster • Delivered via public cloud/hosting services or private, internal clouds behind secure networks – Leverages standard protocols and advanced networking fabrics to eliminate latency in delivering virtual IT • Software-driven and highly automated, helping to eliminate hardware as barrier between big data growth and innovation – On-demand model can scale in-line with big data wave, providing IT resources necessary to extract maximum value from big data© Copyright 2011 EMC Corporation. All rights reserved. 6
  7. 7. Virtualization • VMware, Microsoft and Citrix – Leverage software intelligence to turn a few virtual servers and/or desktops into many and automate provisioning across applications and user groups • Going Mainstream – By 2013, Gartner estimates at least 80 percent of mission-critical enterprise applications will be run on virtual servers • Barriers to Adoption – Though server virtualization solves “server sprawl,” it creates “storage sprawl,” as traditional architectures can’t consolidate server instances – Storage sprawl complicates management, slows performance, lowers utilization and limits benefits of server virtualization© Copyright 2011 EMC Corporation. All rights reserved. 7
  8. 8. Cloud . . . Not if, When• $66B market by 2010• ~75% of R&D from infrastructure companies• 50% of ISVs developing private cloud apps• 90% of customers have VM 1st deployment strategy• 57% of all new x86 servers will be virtualized© Copyright 2011 EMC Corporation. All rights reserved. 8
  9. 9. Moving to the Cloud… • An evolutionary approach to deploying, managing, and consuming traditional IT resources – Physical IT shared via virtual infrastructure – IT resources delivered on-demand – Leverage to improve utilization – Automate operations to enable self-service, pay-as-you-go IT – Introduces a utility, pay-as-you-go model • Different approaches – Public vs. Private – Public clouds • Providers “rent out” IT resources on-demand • Users get what they need, when they need it – Private clouds • Leverage virtualization, high-speed networks and scalable storage to create internal, shared IT resource • Provisioned behind secure network • Users/groups share resources internally via on-demand model© Copyright 2011 EMC Corporation. All rights reserved. 9
  10. 10. The (Public) Cloud Made Simple Need computing? • Rent any application your business needs • Utility pricing = On Demand • Outsource your IT or parts of it Need Storage? • Rent Space in the CLOUD • Utility Pricing = Pay for use – Capacity + PUT + GET = Monthly payment Outsourcing made simple© Copyright 2011 EMC Corporation. All rights reserved. 10
  11. 11. The (Private) Cloud Made Simple Need IT? • Enterprise provisions compute and storage resources via server virtualization, scale-out storage and high-speed network • IT can deliver IT resources to users on-demand • Secured in a private network • Enterprise leverages shared IT model to reduce costs, improve utilization Enterprise IT made simple© Copyright 2011 EMC Corporation. All rights reserved. 11
  12. 12. Cloud infrastructure Model Traditional Cloud App App Deploy 10x-100x faster App App App Svr Svr 5x-10x less $$ Pooled CPU/Mem Net Net 5x-10x less $$ Pooled Network Store Store 5x-10x less $$ Pooled Storage© Copyright 2011 EMC Corporation. All rights reserved. 12
  13. 13. Federated Hybrid Cloud Private or Internal Gateway Salesforce Google Microsoft The CLOUD or Amazon Zoho Public Yahoo Rackspace© Copyright 2011 EMC Corporation. All rights reserved. 13
  14. 14. The Journey To The Private Cloud Phase 1: Virtualize IT Owned Applications IT Production Business Production IT-as-a-Service Lower Costs Improve Quality of Service Improve Agility% Virtualized Simplicity Efficiency Platinum Gold Integration Phase 1 Phase 2 Phase 3 IT Owned Apps Mission Critical Apps Run IT As A Business © Copyright 2011 EMC Corporation. All rights reserved. 14
  15. 15. The Journey To The Private CloudPhase 2: Virtualize Mission Critical Applications IT Production Business Production IT-as-a-Service Lower Costs Improve Quality of Service Improve Agility Scalability Availability Platinum Protection Gold Security Phase 1 Phase 2 Phase 3 IT Owned Apps Mission Critical Apps Run IT As A Business© Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. The Journey To The Private CloudPhase 3: Deliver IT As A Service IT Production Business Production IT-as-a-Service Lower Costs Improve Quality of Service Improve Agility Standardization Platinum Automation Gold Policy Driven Phase 1 Phase 2 Phase 3 IT Owned Apps Mission Critical Apps Run IT As A Business© Copyright 2011 EMC Corporation. All rights reserved. 16
  17. 17. Delivering IT as a Service Self-service user access with metering, monitoring, and chargeback Standardized services and service level definitions with automated service delivery Virtual Datacenters Virtual Datacenters Virtual Datacenters Resource Pools Virtual Data Centers – • Virtualized, shared pools of server, storage, and network • Virtualized datacenter services • Policy-driven Management© Copyright 2011 EMC Corporation. All rights reserved. 17
  18. 18. Isilon: Scale-Out NAS Innovation© Copyright 2011 EMC Corporation. All rights reserved. 18
  19. 19. Core Innovation…Value to CustomersIsilon’s OneFS Scale-Out Operating System© Copyright 2011 EMC Corporation. All rights reserved. 19
  20. 20. Isilon OneFSSingle File System for all Workflows Key Features • Massive Scalability – Over 15PB in a single file system • Unmatched Performance – Up to 85GB/s throughput – Up to 1.4M IOPs • Management Simplicity – Automates activities “unfit for humans” • >80% Storage Utilization© Copyright 2011 EMC Corporation. All rights reserved. 20
  21. 21. The Broadest Range of Scale-Out ClusteredNAS Storage Solutions for Big Data ACCELERATOR ISILON S-SERIES X-SERIES NL-SERIES & BACKUP EX NODES ACCELERATOR© Copyright 2011 EMC Corporation. All rights reserved. 21
  22. 22. Isilon Simplifies WorkflowsSingle File System for Multiple Tiers with Automated Data Movement Innovation • Single Point of Management – Single File System I/Os – Single Volume Globally Coherent Cache – Tiers of Performance • Automatic Data Movement Throughput – Policy-Based Movement – Transparent Reallocation – NO application-changes • Investment Protection Archive – Eliminate Data Migration – Scale Any Application – Completely Transparent© Copyright 2011 EMC Corporation. All rights reserved. 22
  23. 23. YRC Worldwide BACKGROUND•• “ By moving to Isilon, we’ve eliminated the CHALLENGE complexity and costs of our previous system, while creating a foundation for• further consolidation and simplification. With Isilon, virtual server utilization is up, our data is more available and management is simpler.” ─ George Kather, SOLUTION Vice President of Technology Services, YRC Worldwide • • • •© Copyright 2011 EMC Corporation. All rights reserved. 23
  24. 24. SoftLayer BACKGROUND•• “ Isilon fits the bill perfectly – an easy- to-use single file system that allows us to buy what we need, when we need it, and then scale capacity and CHALLENGE performance in-line with business growth. With Isilon, we’ve improved• service functionality and flexibility without having to add any headcount.” ─ Jacob Linscott,• Director of IT Systems, SoftLayer SOLUTION • •© Copyright 2011 EMC Corporation. All rights reserved. 24
  25. 25. Harvard Medical School BACKGROUND “ We’ve successfully deployed more than half a PB of Isilon to serve a variety of• functions. It connects to our 1000 node• supercomputing cluster to support genomic and image analysis. It connects to our Learning Management System to support multimedia for hundreds of courses. And it hosts web applications that support many CHALLENGE administrative workflows. We’ve been able to add capacity as demand increases and• keep costs in-line with demand.” – John Halamka• CIO Harvard Medical School SOLUTION • • •© Copyright 2011 EMC Corporation. All rights reserved. 25
  26. 26. Isilon Scale-Out NAS – Benefits • • • • • • • • • • With Isilon, we’ve been able to drive additional revenue and focus on customer acquisition, while reducing costs and better utilizing existing resources.”. ─ Alexander Rusich, Chief Visionary Officer, LiveOffice26 © Copyright 2011 EMC Corporation. All rights reserved. 26
  27. 27. Contact: eric.seidman@isilon.com THANK YOU949.294.6681 Questions?© Copyright 2011 EMC Corporation. All rights reserved. 27

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