Mobility in the Enterprise v3 inno tech dallas may 2011


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Presentation from Alan Kravitz on Mobility in the Enterprise. Presented on 5-19 for InnoTech Dallas.

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  • This increasing integration for the Mobile internet is the convergence of 5 different trends = Social Networking, VoIP, Video, 3G & 4G networks, mobile devices getting more and more powerful.This adoption is driven by a couple of key thingsComputer Power trends – Mobile internet provide venue for sending and receiving data on mobile devicesAverage Cell phone (not smartphone)– used 70% for voiceAverage iPhone – used 45% for voice, the rest is some form of dataHow many time have you picked up your phone today?Google Maps – 3 to 4 times as many tiles were sent to mobile devices than desktopGoogle’s CEO has said he expects mobile advertising to eventually produce more revenues than ads on the normal Web and they “are twice as profitable or more than the non-mobile phone ads because they’re more personal”Mainframe – IBM, NCR, Control Data, Sperry, Honeywell, Burroughs, Mini – Computer, Digital Equipment, Data General, HP, Prime, Computervision, Wang LabsPC: Microsoft, Cisco, Intel, Apple, Oracle, EMC, Dell, CompaqDesktop Internet: Google, AOL, eBay, Yahoo!, Yahoo! Japan,, Tencent, Alibaba, Baidu, Rakuten
  • 1st computer anecdoteOpportunities are maturing with the Mobile Internet market reaching critical mass and organizations are in a position to deliver power functionality 3G adoption approaching critical mass which is enabling customers and giving them more user control. This trend benefits innovative service providers / will marginalizing the slow moversFacebook surpassed Google in the most visted website last week (as of March 17th)Right now there is an App Craze. With the rise of HTML 5 and the ability to add bookmarks that look like native app icons, mobile web apps will gain in popularity due to lower maintenance costs and required functionality will determine web app vs native application development
  • Mobility in the Enterprise v3 inno tech dallas may 2011

    1. 1. CIO Breakfast RoundtablePerspectives on Mobility How Many Bloody G’s Are There? May 19. 2011<br />1<br />
    2. 2. over five billion individuals currently are armed with mobile phonesit’s everywhere.. people are sharingand communicating like never before shape and personalize experiences.<br />
    3. 3. the mobile device might qualify ashumankind’s primary tool..<br />
    4. 4. Our phones can now track our movements though the physical world. They can record our social interactions, store our personal histories, keep tabs on our likes and dislikes, and track our Internet content consumption, app usage, and purchasing behavior<br />THE GOLDEN AGE OF DESKTOP COMPUTING and THE UNIFIED WEB<br />IS ENDING.<br />
    5. 5. Mobile makes social networking even more compelling, as it enables us to share what we see and do in our daily lives in <br />real time<br />Speak to me, not everyone.<br />
    6. 6. Mobile is becoming the first screen, not the third.<br />
    7. 7. Our devices are both comforting and a little frightening at the same time.<br />
    8. 8. we are only just beginning to fathom what this reality implies for business, culture, and society<br />
    9. 9. The CIO Mobile Agenda<br />Alan Kravitz Regional Manager IT Operations US & Latin America Research In Motion Limited<br />Gulhan Sumer CIO – RTM Networks<br />Certain information provided by Pariveda Solutions  <br />9<br />
    10. 10. As the adoption of the mobile internet continues, it is crucial to identify those opportunities that can have a positive impact to your processes, customer service and bottom line<br />10<br />Mobile Internet Growth<br />Computing Growth Drivers Over Time, 1960 – 2020<br />???<br />1,000,000<br />Mobile<br />Internet<br />100,000<br />Desktop<br />Internet<br />10,000<br />Increasing Integration<br />More than <br />just phones<br />1,000<br />Smartphone<br />Kindle<br />Tablet<br />MP3<br />Cell / PDA<br />Car Electronics<br />Mobile Video<br />Games<br />10B+ Units<br />PC<br />Devices / Users (MM in Log Scale)<br />1B+ Units<br />100<br />Minicomputer<br />100MM+ Units<br />10<br />Mainframe<br />10MM+ Units<br />1<br />1MM+ Units<br />1960<br />1970<br />1980<br />1990<br />2000<br />2010<br />2020<br />Source:<br />
    11. 11. 11<br />With mobile devices becoming more and more powerful, the lines will begin to blur between native and mobile web applications and users are demanding native apps over web apps<br />Mobile Internet Growth<br />Technical hurdles with Smartphones including input devices, display, and processing power are quickly becoming a thing of the past<br />The pace of change around the mobile Internet is strikingly faster than the desktop Internet revolution<br />More users on Internet via mobile devices than desktop PCs within 5 years 1<br />More mobile Internet devices than desktop Internet devices by 2013<br />Smartphone with estimated users numbering 970 million by 2013 2<br />ComScore reported March 2010 that access to Facebook's mobile site was up to 25.1 million <br />A 112 percent increase from January 2009 to January 2010. 3 <br />Likely to see similar growth trends in application and services, then to retail and commerce<br />1.<br />2.<br />3.<br />
    12. 12. Technology Hype Cycle – buyer beware!<br />12<br /><br />
    13. 13. 13<br />
    14. 14. Today’s Discussion – The Mobile Opportunity<br />Mobile Trends & Considerations<br />The Devices<br />Laptops, smart phones<br />“personal” computers, tablets, eReaders<br />Ubiquitous, high-speed, secure access<br />VPN, WiFi, 3G/4G, Digital Credentials <br />Managed vs. unmanaged<br />Risks<br />What’s in it for you?<br />Where’s your data?<br />Who owns it?<br />Who can see it?<br />Who cares?<br />14<br />
    15. 15. Top Of Mind For CIOs<br />Flat Budget yet Mobility requires an reoccurring Investment<br /> ~ $1,800 for an organization to support one mobile user for one year <br /> ~ 65% on Hard Costs<br /> ~ 35% on Soft Costs<br />The mobile workforce expects to remain productive at all times…. even with IL devices..<br />Various and evolving options on device, network, data service plans.<br />Complex device management and security environment<br />Mobile application licensing and/or development <br />Usage policies and employee education and training<br />15<br />
    16. 16. Major Trends<br />Mobile Platforms Hit Critical Mass and is Global<br />Social Networking Accelerating Growth of Mobile <br />Time Shifting to Mobile Usage <br />Mobile Advertising – Growing Pains But Huge Promise <br />mCommerce – Changing Shopping Behavior <br />Emergence of Virtual Goods & In-App Commerce <br />Not All Platforms Are Created Equal <br />Change Will Accelerate, New Players Emerging Rapidly <br />16<br />
    17. 17. Future Trends<br />Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand <br />More Affordable – Device and data plan pricing falling <br />Faster – Networks and devices improving (owing to Moore’s Law) <br />Personal – Location / preferences / behavior <br />Fun to use – Social / casual / reward-driven marketing <br />Access nearly everything anywhere - “Stuff” in cloud <br />Explosion of apps and monetization – More and making more money <br />Measurable real-world activation - Driving foot traffic to physical stores <br />Reward / influence behavior in real-time - for exactly the right people <br />17<br />
    18. 18. Down the Road – ????<br />Web (HTML5) vs. downloadable apps <br />NFC (Near Field Communication) for payment / offers / loyalty <br />Consumer led mobile health for monitoring / diagnosis / wellness <br />Rapid enterprise adoption of tablets for productivity <br />Tipping Point – > 50% population in developed markets will have Smartphone <br />“SoLoMo” – Social / local / mobile converging <br />“Gamification” – Ultimate way to engage a new generation of audiences <br />18<br />
    19. 19. The Mobile Roadmap – Open Discussion<br />Internal Users<br />External Users / Market Facing<br />Mobile Access vs Mobile Applications<br />Business process enablement<br />Security and Privacy<br /> Data <br /> Device<br /> Network <br />19<br />
    20. 20. Backup slides<br />20<br />
    21. 21. Organizations that take a proactive stance to get ahead of the demand for the mobile internet will be able to offer real value based on need<br />Managing Demand and Opportunities<br /><ul><li>Bank of America – mobile banking offering 1Q 2007 showed30% acceleration rate of customer adoption 4
    22. 22. 13 months – 1 million customers
    23. 23. + 9 months – 2 million customers
    24. 24. + 6 months – 3 million customers
    25. 25. USAA Federal Savings Bank – check deposit via smart phone – August 2009 5
    26. 26. Within 6 weeks had 270,000 downloads and deposits of $61 million
    27. 27. 900,000 weekly volume in mobile users
    28. 28. Accounts for 35% of all deposits after 1 year of service with 1.5 million checks deposited from a mobile device, totaling more than $928 million
    29. 29. University Health Network – remote healthcare monitoring solution 6
    30. 30. Patients with Type II Diabetes send readings via Smartphone
    31. 31. Gather results for analysis and automated alerts to patients and doctors
    32. 32. Cost-effective healthcare contribution / easily adopted / improved patient heath
    33. 33. Adidas – Blackberry Sales Force and CRM mobile application
    34. 34. Ability to speed up and increase sales
    35. 35. Increased productivity for sales teams
    36. 36. Greater customer satisfaction
    37. 37. PayPal Bump – Peer to Peer payments
    38. 38. Leverage existing base of 78 million active accounts worldwide
    39. 39. History of encouraging account holders to connect PayPal account to personal bank
    40. 40. Make revenue by acting as proxy between underlying bank accounts
    41. 41. Wide customer base
    42. 42. Lowest cost to serve ($0.08)
    43. 43. Directly responsible for 150,000 new customers</li></ul>4.<br />5.<br />6. <br />21<br />
    44. 44. Smartphone users are spending time a lot of time within apps and businesses are missing a captive and purchase-friendly market if they do not have a smartphone app presence<br />22<br />Mobile Industry Trend Analysis<br />Android and iPhone users spend 79-80 minutes/day using apps; iPod touch users spend 20 more minutes; <br />