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Advanced Social Media Strategies


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Presented on October 20, 2011 for the InnoTech Austin eMarketing Summit. All rights reserved.

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Advanced Social Media Strategies

  1. 1. Advanced Social MediaStrategiesBuild Brand, Create Customers andEnergize EvangelistsPresented by:Kent Lewis (@KentLewis)President & FounderAnvil Media,
  2. 2. About Anvil MediaAnvil Media, Inc. is digital marketing agency specializing in search engine marketingservices, including search engine optimization, pay-per-click management, onlinereputation management, mobile & social media marketing services.
  3. 3. AgendaSocial Media Strategies RecapPlatform Updates Facebook Twitter LinkedIn Google+ YouTube SlideShare Quora FoursquareResources & Q&A
  4. 4. Benefits of Social MediaGain industry and constituent insightsProvide affordable customer serviceCreate or extend brand awarenessBuild community & thought leadershipGenerate measurable top line revenue
  5. 5. Social Media Success FactorsRelevanceValueCommitmentHonestyTransparency
  6. 6. Social Media: E=MC2 Strategy(E) = Engagement & Empowerment(M) = Monitoring & Measurement(C) = Connect, Create, Communicate & Collaborate
  7. 7. Facebook: Lion Brand R&D (Polls) Contests & promotion Tools: Wildfire & NorthSocial
  8. 8. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
  9. 9. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
  10. 10. Twitter: Cox Customer service Dedicated team Tool: Parature
  11. 11. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
  12. 12. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
  13. 13. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
  14. 14. LinkedIn: Formic Media Services tab w/ API New Company status updates Request recommendations
  15. 15. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
  16. 16. Google+: Facebook Killer? Create & join Circles & Hangouts Business profiles rolling out Higher SEO-value
  17. 17. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
  18. 18. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
  19. 19. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
  20. 20. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
  21. 21. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers Alternatives: Focus, LinkedIn
  22. 22. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge New NFC feature rolling out
  23. 23. SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
  24. 24. ResourcesLinksMobile Marketing AssociationeBoogie (list of mobile-friendly websites)Google On Designing Mobile Friendly Websites11 Excellent Solutions for Making Your Website Mobile FriendlyMobile Gaming Insights and StatisticsArticlesMobilizing for 2011 With a Mobile Marketing Strategy5 Reasons for Brands not to Outsource Social Media MarketingWhy Only Idiots Promote Their Brand’s Facebook Page via Traditional Media6 Social Media Platforms At-a-GlanceWhitepapersThe Marketer’s Guide to Location-Based Social NetworkingThe Marketer’s Guide to Optimizing Your Web Content for Search EnginesThe Advanced Guide to Pay-Per-Click (PPC) MarketingThe Marketer’s Guide to Getting Started with Social Media Marketing
  25. 25. Q&A & Next StepsRead Anvil’s blog, articles & white papersSubscribe to our newsletter or follow us on TwitterContact us with questions about mobile marketing Kent Lewis President Anvil Media, Inc. 310 NE Failing Street Portland, OR 97212 O: 503.595.6050 x223 M: 503.260.6700 Twitter & Skype: @kentjlewis LinkedIn: kentlewis