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Ipsos Innoquest Innovation Performance Framework

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Ipsos Innoquest Innovation Performance Framework

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Ipsos Innoquest Innovation Performance Framework

  1. 1. © 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. © 2013 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. The Innovation Performance Framework © 2013 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
  2. 2. 2 Do You Know What It Takes to Win? • Consumers increasingly perceive CPG products as commodities • CPG brands have the added burden of competing with store brands 66% of global consumers say store brands are the same or better than national brands at offering unique products. Source: Ipsos Global Advisor, 2011.
  3. 3. The Innovation Performance Framework Identifies the Nine Drivers of Innovation Success Based on extensive R&D and 40 years of forecasting experience, the framework lets you know which factors have the greatest impact on in-market performance.
  4. 4. Use the RED Measures to Predict Consumer Demand 4 Expensiveness Extent to which an innovation is perceived to be higher-priced than competitors. Relevance Extent to which an innovation meets consumer needs. Extent to which the innovation provides unique benefits vs. competitors. Differentiation Compare RED measures for your innovation to the competition.
  5. 5. Choose Your Market Wisely & Execute Well 5 Visibility & Recall Extent to which an innovation is visible on the shelf and whether consumers can recall your brand being advertised. Market Structure The ease or difficulty of being successful in the market long- term. Extent to which an innovation’s range is comparable to competition. Size & Range Examine market characteristics to determine your innovation’s potential.
  6. 6. Optimize Your Marketing Force 6 Enhanced value through promotions. Awareness through traditional and non-traditional media spending. Availability in outlets in which the innovation could be purchased. Media Promotion Distribution
  7. 7. Ask Us for the Proof! 7 The Innovation Performance Framework is backed by extensive R&D. Please contact us and we will be glad to share our data. Contact: Dr. Lee Markowitz Global Chief Research Officer, Ipsos InnoQuest lee.markowitz@ipsos.com

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