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Functional Innovation Methodology - to accelerate profitable and patentable ideas in an organisation


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Tamilnadu Technology Development & Promotion Council and Confederation of Indian Industry (CII) in association with Innomantra Consulting Private Limited, a niche innovation and Intellectual Property consulting firm is hosting a one day workshop on systematically identifying profitable ideas and sustaining innovation.

Functional Innovation Methodology

'A systematic approach to accelerate profitable and patentable ideas in an organisation’

Exclusively for Leaders and Technologists from Automotive Industry

Day/Date: Wednesday, 19 June, 2013

Venue: Hotel Taj Coromandel, Chennai, India

The workshop offers a unique and powerful innovation approach for products, processes and business models. This approach will provide the participants with powerful conceptual tools to systematically generate ideas. Case-studies showcasing real-life innovation challenges will help participants develop the skills necessary for both convergent and divergent thinking.

Results and Reviews

Innomantra's methodology has been successfully applied in the past for diverse innovation objectives including product ideation, marketing innovation, process improvement and business model generation. Leading firms like Alcatel-Lucent, Atkins, HAL, Ingersoll Rand, Larsen & Toubro, LM Windpower, Meritor CVS, NetApp, SKF, Qualcomm, Trelleborg have provided in-house workshops aimed at developing expertise in its people on Functional Innovation. Innomantra has also engaged with several other Global Fortune 500 companies for developing product and service innovations using the Functional Innovation Methodology.

To Whom

The workshop is designed for CEOs, CXOs, Presidents, Vice Presidents, General Managers, Leaders from Corporate management team, Strategic Planning Professionals, Technologists from R&D and Engineering Services, New Product Development team leaders, Innovators, Business Leaders and technologists aspiring to create a difference to their organizations through innovation.

Focused Sector

Automotive Engineering & Technology

A Glimpse on Innomantra's Functional Innovation:

Note: The workshop has limited seats (30) only. I look forward to see you at the workshop.

For Registration :

Ms. Sowmiya D R,

Executive - Intellectual Property

+91 44 42444603

Mr. K Samual Johnson,


+91 44 42444530

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Functional Innovation Methodology - to accelerate profitable and patentable ideas in an organisation

  1. 1. A Workshop onFunctional Innovation Methodologyto accelerate profitable and patentable ideas in an organisationExclusively forLeaders and Technologists from Automotive Industry19 June 2013, Wednesday | 9.00 a.m. - 5.30 p.m. | Hotel Taj Coromandel, Chennai, India
  2. 2. Functional Innovation - to accelerate profitable and patentable ideas in an organisationYou believe that the ideas for a successful organization have to come from its people.Youre right. Almost without exception, the most successful companies have emerged and grown on the back ofinnovative ideas generated from within. Borrowing from competition or hiring consultants to do the thinking for you,is rarely successful as a long term business strategy. Given this fact, you would think that equipping its people witheffective skills to generate ideas would figure prominently in a company’s business strategy. Surprisingly this is nottrue. A study by Innomantra showed that less than 20% of employees in Indian companies say that they have theknowledge of techniques to generate ideas systematically. Why is this case? One reason is that mostorganisations don’t believe that idea generation can be managed effectively as a management process. Join us atthe CII – Functional Innovation Workshop to see how organisations can transform the innovation skills of theirpeople, and enable them to innovate effectively at their workspace.The Functional Innovation MethodologyMany leading companies now realize that by using the Functional Innovation Methodology it is possible to enableits people to consistently generate profitable ideas, in a way that is easy, effective and enjoyable. This unique andexciting approach to innovation has been developed by analyzing more than 29,000 recent product, process, andbusiness model innovations. At the workshop you will learn to use a set of powerful heuristic tools to generate greatideas systematically.“I am amazed that such a lot of right brain activity is channelized and triggered using the left brain!”N. N., MANAGING DIRECTOR, ELECTRONICS MANUFACTURING SERVICES COMPANYDelegate Fee:CII Member : ` 10,000/-plus 12.36% service taxNon CII Member : ` 12,000/-plus 12.36% service taxContact Details for Registration:Ms. Sowmiya D. R., ExecutiveTel : +91-044-42444530/Extn: 603Mobile : +91-9884949467Email : sowmiya.dr@cii.inMr. K. Samuel Johnson, ExecutiveTel : +91-44-42444530Email : k.s.johnson@cii.inTamil Nadu Technology Development &Promotion Center (TNTDPC)Confederation of Indian Industry (CII)98/1, Velacherry Main Road,Guindy, Chennai 600 032.Tamil Nadu.Tel : +91-44-42444603
  3. 3. CII Functional Innovation Workshop, Wednesday, 19 June, 2013Hotel Taj Coromandel, Chennai, IndiaDeepu is Director and co-founder at Innomantra. He brings with him extensive experiencein innovation, new product management, strategy and marketing. At Innomantra, Deepuhas worked with clients such as Larsen & Toubro, SKF, Qualcomm, Meritor, Atkins, Alcatel-Lucent, Ingersoll-Rand, Hindustan Aeronautics Limited, Efftronics, LM Windpower,NetApp, Trelleborg and several others. Prior to Innomantra, Deepu worked with the Indianmultinational firm, the Adani Group. In the past, he has worked on strategic consultingassignments alongside leading consulting firms like PRTM and Arthur D. Little. He beganhis career at Larsen & Toubro, where he worked in the areas of strategic planning and newproduct management.Deepu is an adjunct professor in the area of Business Design at a leading B-School inBangalore. In 2008, he was awarded the India Innovation Prize by the Government ofKarnataka and the Confederation of Indian Industry (CII). He has an MBA from IIMBangalore and a degree in Electronics and Communications Engineering from NIT Calicut.Deepu ChandranLead FacilitatorThe CII Functional Innovation Workshop willintroduce participants to the Functional InnovationMethodology and how it can be applied to innovate inan organisational context. At the workshop you willlearn to use a set of powerful heuristic tools togenerate great ideas systematically.Workshop Agenda09:00 am RegistrationIntroduction to Functional InnovationDebrief of Pre-Workshop ExerciseTwo Functional Innovation Tools- Innovation Case studies for each tool- Group project- Design Workbook ExercisesReview Project01:00 pm Lunch BreakThree Functional Innovation Tools- Innovation Case study for each tool- Group project- Design Workbook Exercises04:30 pm Tea & Coffee BreakIntegrated Innovation Project & Debrief30 min30 min15 min150 min15 min30 min180 min15 min60 minContact Details for Registration:Mobile: +91 98849 49467, Email: sowmiya.dr@cii.inMs. Sowmiya D. R., Executive
  4. 4. The Confederation of Indian Industry (CII) is a non-government, not-for-profit, industry led and industrymanaged organization, playing a proactive role in Indiasdevelopment process. Founded over 116 years ago, it isIndias premier business association, with a directmembership of over 8500 organizations from the privateas well as public sectors, including SMEs and MNCs, andan indirect membership of over 90,000 companies fromaround 400 national and regional sectoral associations.With 63 offices including 10 Centres of Excellence inIndia, and 7 overseas offices in Australia, China, France,Singapore, South Africa, UK, and USA, as well asinstitutional partnerships with 223 counterpartorganisations in 90 countries, CII serves as a referencepoint for Indian industry and the international businesscommunityTNTDPC, was conceived as a one-stop shop forTechnology Development & Promotion, TechnologyUpgradation and Induction of New Technologies in Tamilnadu as a unique model in the country. The major task ofthe Centre is focused towards providing a helping hand tothe Small & Medium industries and entrepreneurs in TN toreach and compete in global market place throughtechnology innovation and meeting internationalstandards. The center provides user-friendlyenvironment, linking support and guidance from globalexperts and TN Government in upgrading the industrialgrowth of the stateInnomantra is a niche consulting firm offering completerange of innovation and Intellectual propertymanagement solutions. Innomantra’s offerings span theentire spectrum of innovation management ranging fromFront End of Innovation to the phase wherecommercialization of products and generation ofIntellectual property takes place. Innomantra® has strongpartnerships with established European and USconsulting firms, with vast experience in the field ofinnovation and IP. Innomantra’s clients range from smalland medium size enterprises to leading Indian companiesand Fortune Global 500 firms. Innomantra® isheadquartered in Bangalore.CII Functional Innovation Workshop, Wednesday, 19 June, 2013Hotel Taj Coromandel, Chennai,