Conference Theme: Start-ups, Entrepreneurship & Regional Innovation in the POST-COVID-19 Era About the Conference In recent decades, start-ups have been emerging rapidly by contributing significantly to innovations, employment generation, and national income in leading developed and emerging economies. Many of these start-ups grow accelerated to achieve the status of unicorns and significantly impact their economies. Such start-ups are driven by technology/knowledge-driven innovations and entrepreneurship. Notably, these start-ups have played a unique role in sustaining the life of the "common man" in the Covid-19 era and beyond. Moreover, every start-up in different ecosystems worldwide appears to have adopted unique approaches to overcome various supply-chain challenges to meet customer needs. It is to address the above issues that ASIP has decided to convene its 12th Annual ASIP Conference in Bangalore, the start-up capital of India, along with the Department of Management Studies, Indian Institute of Science and M S Ramaiah University of Applied Sciences, Bangalore during 24-26 November 2022.