Successfully reported this slideshow.

Changing values: Social Innovation and CSR for Competitivines


Published on

Cómo la Innovación Social y la Responsabilidad Social Empresarial influyen en la competitividad empresarial. TCI Annual Global Conference 2012 - Iker Atxa

  • Be the first to comment

  • Be the first to like this

Changing values: Social Innovation and CSR for Competitivines

  1. 1. TCI Annual Global Conference Bilbao - October 17, 2012
  2. 2. Innobasque is formed as a strategic entity that is aimed at being the monitoring andpermanent evaluation instrument for the innovation system that contributes, through thepromotion of meeting spaces and actions between public and private agents, to thegeneration of new ideas and knowledge to promote the Basque Country’s capacities and toface up to the country’s important economic and social challenges, aimed at continuousimprovement and presentation to the general public of the innovative culture. Source2 : STIP 2015
  3. 3. Exploiting the catalyst effect of Four Transformation Dynamics Innobasque were selected Eco–Innovative Economy is a Systemic Change Process, Connectivity Impact Connecting persons Technological and Social, consisting in the and Institutions by Capturing high implementation of new ideas towards a future means of the “Net of impact innovative 1 energetic safety improvement and a low carbon Value” of Innobasque initiatives generation system, besides the creation of economic richness and employment within a sustainable society Entrepreneurship Fostering New scenarios Economic This Dynamic aims to achieve a longer and better life Development for the Basque society, with a sustainable and Sustainability 2 people–centred healthcare system that meets strong 4th Sector quality standards and creating economic valueEco - Innovation Social Health and Life Development Quality This Dynamic understands the 4th Sector as the one Effi - Healthy Society 3 that utilizes business practices, similar to others, but applying their benefits to a social purpose Investment Capacity Supporting the search Contributing with Focused in the supporting the acceleration of the of financing capacity, technology, 4 named “Global Presence Innovative Enterprises” knowledge and talent (GPIE) Bilbao 2012-10-17 3 15TH TCI Annual Global Conference
  4. 4. Is the innovation inspired by the desire to meet social needs which can be neglected bytraditional forms of private market provision and which have often been poorly served orunresolved by services organized by the State. (Nesta)  Demography In Innobasque we prioritize the  Ageing following five strategic fields of Social Challenges in our  Immigration  Economic Growth Social Innovation 21st Century Society  Sustainable  Integrative  Quality of Life Governance: 1  Participation  Subsidiarity  Knowledge What Values?Strategic Transformation  Cooperation  Opening up to Change EEA:  Opening up to Globalization  Education 2  Education and Employability:  Basic Skills Fields What Skills?  Professionalism 3  Employment  Attitude  Entrepreneurship  Management Models based on 4  Ageing What People and Values Organisations?  Corporate Social Responsibility  4th Sector With Values:  Knowledge  New Governance 5  Cooperation  Change How do we want to do it?  P-P Alliance  Globalization  Subsidiarity 15TH TCI Annual Global Conference 4 Bilbao 2012-10-17
  5. 5. Following the definition of the Fourth Sector as the one which can be viewed as all theinitiatives that arise outside the confound of the traditional sectors to address needs andissues that are not covered by the three sectors (public, private, civil) or could be coveredin a more effective way, we identify the fourth sector as the new group of organizations,both for-profit and not-for-profit, that are leading social innovation and proliferate at thecrossroads between the public, private and third sectors to address unfulfilled needs, bethey social or environmental A New Governance Concept based in:  Participation But the  Private Sector  Public-Private Cooperation  Public sector  Committed Action  Third sectordo not solve the problems by themselves In Four Fields  Social entrepreneurship  Corporate Social Responsibility  Internationalisation from the Base of the Pyramid  Social Finances New To Change the business models:  Sustainability of the development (a new way of cooperation strategies understanding the market and the answers to the must be found social needs) 5 15TH TCI Annual Global Conference
  6. 6. Current social context:Main problemsConcerns  The current global crisis in which we are immersed has exposed some of the weaknesses of thestate-of-the-art economic system.  It is essential to change the model, to reach an agreement that asserts our societys desire to emerge from the crisis, as well as the need to change our model of economic and social growth. The situation reinforces our conviction that it is necessary to pursue a strategy that pools our strengths and efforts, to increase the cooperation towards a more sustainable society.  This crisis represents an opportunity as it has increased our sense of "awareness" when tackling such an important challenge as fostering social responsibility.
  7. 7. Current social context: REASONS:Main problems  Deeper than those of previous crisesConcerns Structural and systemic naturestate-of-the-art  Linked to: A crisis of values The development of the knowledge society The shortage of natural and energy resources
  8. 8. Current social context: Actions to respond to the situation:Main problems  All governments have taken emergency, short-term actions.  Establishing financial systems and stimulatingConcerns demand.  Protecting those groups that have suffered moststate-of-the-art from the crisis. These actions are not sufficient to face the challenges of the new economic cycle and guarantee sustained and long-lasting recovery suggested by the latest regulations.
  9. 9. Current social context: Main requirements: 1. Transformation directed towards achieving a NewMain problems Model of economic and social growth, based on people and a change of values.Concerns 2. A great public-private-social partnership that guarantees medium to long-term measures forstate-of-the-art change and transformation In order to tackle these future challenges with a moderate guarantee of success, actions are required in the medium and long term, based fundamentally on Social innovation and social responsibility.
  10. 10. Towards a Sustainable Society: 1. The nature of sustainability is a transversal valueMain problems 2. The egoistic, individualist vision characterises our most advanced societies, in contrast toConcerns the search for the collective good, together with the lack of individual/shared ethics, hasstate-of-the-art led to an unethical management of modern companies 3. Opportunity to begin to shape a new social model in which growth includes an ecological and social accountancy, not only money-based
  11. 11. Political context: CSR in the EU2020 European Strategy, is to foster “intelligent,sustainable and integrating” growth, reinforcedwith the aim of economic, social and regionalcohesion.• Sustainable growth has become a referencemodel for improving competitiveness, ensuringhigh employment levels and greater quality of life.• The 2020 strategy, 3 initiatives: • the European Plan for Innovation (Europe 2020 Flagship Initiative. Innovation Union) • New Industrial Policy for the Globalisation era • Agenda for new Skills and Jobs
  12. 12. CSR & Social CSR is an essential aspect ofInnovation the development of social innovation, competitiveness, as well as the creation and adaptation of employment to new social requirements.
  13. 13. Scope and central points of activity of Social Innovation SOCIAL PROTECTION: SOCIAL AND CULTURAL PRACTICES : * Culture: * Aging Access to culture, identity * Dissabilities * Sports * Mínimum incomes * Turisme * Social services * Consume BASIC RIGHTS: SOCIAL PROCESSES: AGENTS:* Education * Social Innovation: * Family Concept and* Employment indicators * Individuals* Housing * Values * Youth* Cooperation to * Governance:development Participation and * Women* Health Territory * Immigration* Social aids * Third sector: * Demography * Gebder equality Sustainability * Ciberspace
  14. 14. 1.- Economical Responsibility. For shareholders or owners waranteen an adecuate use of capital For clients, attending their demands offering competitive prices and maximum quality and services. For providers, paying fair prices. For employees, providing adecuate work conditions. For the whole society preserving and creating employment and having a sustainable behaviuor.2.- Social Responsibility. Human rights Environmental Links and ties with the community Responsibility Social Action and cooperation to development Helath of the community Consumers protection CSR Fight agains corruption Development of the community Economical Social Responsibility Responsibility3.- Environmental Responsibility. Environmental impact & Climate change Sustainable development Environmental education and participation Responsibility regarding working4.- Responsibility regarding working conditions conditions Collective negotiation · Reconciliation Health and security at work · Participation in capital benefits Social diversity management · Work integration · Lifelong learning and recycling
  15. 15. CONCLUSIONS  CSR is a broad concept which should be taken at International Level  Benefits of becoming a world reference model inConclusions CSR : •Sustainable development •Innovating potential •Competitiveness  Subsidiarity is a dynamic concept which allows to take decisions: •At most appropriate level
  16. 16. CONCLUSIONS Governments should… • No limitation of CSR spin offs •Support it with •Highlighting importance of CSR •Providing proceduresConclusions •Ensure participations of all agents  …in order to •Increase competitiveness of companies •Bring benefits for society …with some benefits : •Emerging from the crisis •Change our society model into one more: •Sustainable •Competitive •Integrated
  17. 17. CONCLUSIONS •Every country and region want and can contribute to the realization of the aims and policies set by EU.Conclusions •Policy makers have drawn up strategies and have led initiatives with direct repercussions in EuropeanImplement targets. CSR! •So, European regions are ready to undertake the CSR implementation much further. We, are ready to tackle the minimum goals established with regard to CSR arising from the European Union and we undertake to take this matter much further.
  18. 18. Implement CSR & Social Questions?Innovation! Iker Atxa 2012
  19. 19. Thank you very much!! ¡¡Muchas gracias!! Eskerrik asko!! Iker Atxa Zaitegi 19