Web 2.0: Changing the World of Healthcare?

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Web 2.0: Changing the World of Healthcare?
Tola Sargeant, Ovum

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  • Note BLOG. ways for the consumers of services to interact with eachother peer-to-peer and with service providers e.g. NHS patient opinion
  • PHRs can be commercial or state run. This is the NHS’ own PHR offering HealthSpace. However the most well known PHR platforms are, as you probably already know, run by Google & Microsoft…
  • Web 2.0: Changing the World of Healthcare?

    1. 1. Web 2.0: Changing the world of healthcare? Tola Sargeant, Practice Leader [email_address] 01798 865231 12 th June 2009
    2. 2. Agenda <ul><li>Setting the scene </li></ul><ul><ul><li>Health market backdrop </li></ul></ul><ul><ul><li>What is Web 2.0? </li></ul></ul><ul><ul><li>How is it relevant to healthcare? </li></ul></ul><ul><li>How is it being used in healthcare? </li></ul><ul><li>What are the barriers to e-Health 2.0? </li></ul><ul><li>What next for e-Health 2.0? </li></ul><ul><li>Are there opportunities for Scottish SMEs? </li></ul>
    3. 3. Level 3 Setting the scene © Copyright Ovum 2007 www.ovum.com
    4. 4. Health market backdrop Increasing <ul><li>Aging population </li></ul><ul><li>Prevalence of long-term conditions </li></ul><ul><li>Consumer expectations </li></ul><ul><li>Patient knowledge & familiarity with the web </li></ul><ul><li>Use of EHRs/EPRs </li></ul><ul><li>Confidence in telehealth </li></ul><ul><li>Mobile workforce </li></ul><ul><li>Emphasis on prevention </li></ul>Decreasing <ul><li>Budgets </li></ul><ul><li>Number of clinicians </li></ul><ul><li>Time to spend with each patient </li></ul><ul><li>Bed availability </li></ul>
    5. 5. What is Web 2.0? <ul><li>A second generation of web development and design that facilitates: </li></ul><ul><li>Communication </li></ul><ul><li>Secure information sharing </li></ul><ul><li>Interoperability </li></ul><ul><li>Collaboration </li></ul><ul><li>Examples include: </li></ul><ul><li>Web-based communities </li></ul><ul><li>Hosted services </li></ul><ul><li>Social-networking sites </li></ul><ul><li>Video-sharing sites </li></ul><ul><li>Wikis & Blogs </li></ul>
    6. 6. But how is this relevant to healthcare? Web 2.0? <ul><li>more interactive style of engagement </li></ul><ul><li>forum to voice their views </li></ul><ul><li>dynamic, responsive, dialogue </li></ul><ul><li>find out what others think </li></ul><ul><li>lower cost channel </li></ul><ul><li>harness customer ideas for product or service innovation </li></ul><ul><li>enhance ‘open’ brand value and culture </li></ul><ul><li>show responsiveness </li></ul><ul><li>enhanced collaboration </li></ul><ul><li>strengthened culture </li></ul><ul><li>win-win problem solving </li></ul><ul><li>experience sharing </li></ul>1. Citizen Wants 2. Healthcare provider Wants 3. Organisation/Staff Wants 4. Joint Wants <ul><li>crowd sourcing </li></ul><ul><li>co-production </li></ul><ul><li>dialogue </li></ul><ul><li>passion & contribution </li></ul><ul><li>crowd wisdom </li></ul><ul><li>social networking </li></ul><ul><li>innovation </li></ul>
    7. 7. But how is this relevant to healthcare? Web 2.0 <ul><li>more interactive style of engagement </li></ul><ul><li>forum to voice their views </li></ul><ul><li>dynamic, responsive, dialogue </li></ul><ul><li>find out what others think </li></ul><ul><li>lower cost channel </li></ul><ul><li>harness customer ideas for product or service innovation </li></ul><ul><li>enhance ‘open’ brand value and culture </li></ul><ul><li>show responsiveness </li></ul><ul><li>enhanced collaboration </li></ul><ul><li>strengthened culture </li></ul><ul><li>win-win problem solving </li></ul><ul><li>experience sharing </li></ul>Citizen 2.0 Policy Development 2.0 Enterprise 2.0 Service 2.0
    8. 8. Level 3 Citizen 2.0 ‘ Ways for consumers of services to interact with each other peer-to-peer and with service providers’ © Copyright Ovum 2007 www.ovum.com
    9. 9. Citizen 2.0 – engagement
    10. 10. Citizen 2.0 – share information
    11. 11. Citizen 2.0 – support groups
    12. 12. Citizen 2.0 – feedback
    13. 13. Citizen 2.0 - feedback
    14. 14. Level 3 Policy development 2.0 ‘ Ways for service providers to interact with each other – and with consumers - to innovate or improve service design’ © Copyright Ovum 2009 www.ovum.com
    15. 15. Policy development 2.0 - crowdsourcing
    16. 16. Policy development 2.0
    17. 17. Level 3 Services 2.0 ‘ Ways for all involved to interact better to improve the service delivery experience’ © Copyright Ovum 2007 www.ovum.com
    18. 18. Service 2.0 – personal health records
    19. 19. Service 2.0 – PHR platforms
    20. 20. Service 2.0 – PHR platforms
    21. 21. Service 2.0 – consultation
    22. 22. Service 2.0 – wellbeing
    23. 23. Level 3 Enterprise 2.0 ‘ Ways to improve collaboration and coordination within the service delivery organizations’ © Copyright Ovum 2007 www.ovum.com
    24. 24. Enterprise 2.0 – knowledge exchange
    25. 25. Enterprise 2.0 – decision support
    26. 26. Enterprise 2.0 – internal collaboration
    27. 27. Enterprise 2.0 – recruitment & induction
    28. 28. Enterprise 2.0 – professional networks
    29. 29. Level 3 What next? © Copyright Ovum 2007 www.ovum.com
    30. 30. What next for e-Health 2.0? <ul><li>Supporting telehealth & telecare </li></ul><ul><ul><li>PHRs repository for telehealth device data </li></ul></ul><ul><ul><li>Web 2.0 support networks grow </li></ul></ul><ul><li>More emphasis on wellbeing & prevention </li></ul><ul><li>Increasing demand for mobile applications </li></ul><ul><li>PHR platforms grow in importance </li></ul><ul><ul><li>Storing consumer telehealth data </li></ul></ul><ul><ul><li>Touted as a means to share EHR information nationally </li></ul></ul><ul><ul><li>Useful regionally/when travelling </li></ul></ul><ul><ul><li>Increased wealth of applications on core platforms </li></ul></ul><ul><li>More power in hands of consumer </li></ul>
    31. 31. Barriers to e-Health 2.0 <ul><li>Provenance accuracy </li></ul><ul><li>Data security & confidentiality </li></ul><ul><li>Malware </li></ul><ul><li>Compliance with legislation (e.g. HIPAA) </li></ul>
    32. 32. Areas of opportunity for Scottish SMEs? <ul><li>Service 2.0/PHR platform </li></ul><ul><li>Telehealth devices, applications or services </li></ul><ul><li>Telecare devices, applications or services </li></ul><ul><li>Mobility </li></ul><ul><li>Wellbeing & prevention </li></ul>
    33. 33. Level 3 Tola Sargeant, Practice Leader [email_address] 01798 865231 12th June 2009 Web 2.0: Changing the world of healthcare © Copyright Ovum 2007 www.ovum.com

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