Social MediaCrowdfunding for Charities   An introductory seminar by Inner Ear
Social Media Crowdfunding                   This session will explorecrowdfunding for charities and voluntary sector organ...
Crowdfunding         A form of microfinance where large numbers of ordinary peoplemake small donations towards new project...
Inner Ear• Creative content communications:   ‣ Digital media production (create content)   ‣ Social media engagement (com...
Inner Ear• Our strategic consultancy work includes:   ‣ Social Media Week Glasgow (streaming partner)   ‣ RCS (formerly RS...
Social Funding for Charities• CycleInstead   ‣ Epic around the world cycle journey for suicide prevention   ‣ Documented a...
Commercial Examples• TWiT   ‣ Raised money for Brick House studio from fans and supporters   ‣ Makes over $10M per year in...
Define your objectives       What are you trying to fund,what’s the cause, what will the results be,what’s your plan and w...
Assemble your assets• Audience    ‣ Build a strong relationship with your audience• Content    ‣ A library of great audio,...
Assets: Audience  Build a relationship with your audiencein the real world and through social media Twitter        Faceboo...
Assets: AudiencePosition your project so your audience can find it         Streetwise Opera on YouTube, Twitter and Facebook
Assets: Content            Curate as well as create...       ... look for content in platformsPodcasts   Presentations   V...
Assets: ContentPlan a content schedule and use it to engage your audience            CycleInstead’s blog, Flickr gallery a...
Assets: Rewards       Find out what your audienceis passionate about and appeal to them...  Status      Compassion     Com...
Assets: RewardsUse widgets to make it easy for people to give you money           Donation widgets from JustGiving, CAF an...
Assets: Plan• The social media campaign plan:‣ Define your objectives‣ Assemble your media assets‣ Choose and connect your...
Crowdfunding Services• JustGiving (www.justgiving.com)    ‣ Fundraising for charities and individuals• GlobalGiving (www.g...
Affiliate and Loan Services• Indiegogo (www.indiegogo.com)    ‣ Open-ended, disperse funds immediately• WeFund (www.wefund...
Be engaging    Social media is not about technology...it’s about real people having real conversations  treat people like ...
Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give yo...
Reference and resources• JustGiving guide to social media fundraising PDF• Components of a good crowdfunding campaign blog...
Reference and resources• http://www.delicious.com/innerear• http://www.slideshare.net/innerear• http://www.issuu.com/inner...
Contact• Inner Ear Ltd.• 0141 226 8808• www.innerear.co.uk   ‣   dougal@innerear.co.uk   ‣   andy@innerear.co.uk   ‣   ann...
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Social Media Crowdfunding for Charities

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Social media can provide valuable fundraising resources. Third sector organisations, such as charities, can utilise a suite of readily available online tools as part of a strategic social media crowdfunding campaign.

This presentation is full of illustrated examples and case studies. Devised and delivered by creative content communication company Inner Ear, this is an introduction to crowdfunding for charities.

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Social Media Crowdfunding for Charities

  1. 1. Social MediaCrowdfunding for Charities An introductory seminar by Inner Ear
  2. 2. Social Media Crowdfunding This session will explorecrowdfunding for charities and voluntary sector organisations, examine required assets, highlight available services and showcase relevant examples
  3. 3. Crowdfunding A form of microfinance where large numbers of ordinary peoplemake small donations towards new projects or startup enterprises.
  4. 4. Inner Ear• Creative content communications: ‣ Digital media production (create content) ‣ Social media engagement (communicate content) ‣ Training and consultancy (advice and recommend)
  5. 5. Inner Ear• Our strategic consultancy work includes: ‣ Social Media Week Glasgow (streaming partner) ‣ RCS (formerly RSAMD, student recruitment) ‣ Hebrides Ensemble (digital development) ‣ Scottish Jazz Federation (digital development) ‣ Radio Magnetic and Walking Heads (our projects) ‣ Advisory board director positions (SMIA & CDS)
  6. 6. Social Funding for Charities• CycleInstead ‣ Epic around the world cycle journey for suicide prevention ‣ Documented activity and raised money for SAMH• Streetwise Opera ‣ Homelessness charity using music to engage people ‣ Multiple online fundraising options• Mull & Iona Community Trust ‣ Charitable trust for community development ‣ Inviting donations and earning affiliate income
  7. 7. Commercial Examples• TWiT ‣ Raised money for Brick House studio from fans and supporters ‣ Makes over $10M per year in donations and sponsorship• BrewDog ‣ Craft beer brand adopted crowdfunded equity model ‣ Sold 10% of the business for £2M in two rounds of funding• Buddhify ‣ Niche meditation app part funded by supporters ‣ Raised $4,500 using the Indiegogo platform
  8. 8. Define your objectives What are you trying to fund,what’s the cause, what will the results be,what’s your plan and who will it appeal to?
  9. 9. Assemble your assets• Audience ‣ Build a strong relationship with your audience• Content ‣ A library of great audio, video, text and image content• Rewards ‣ Tangible and intangible, benefits and wellbeing• Plan ‣ A strategic campaign plan
  10. 10. Assets: Audience Build a relationship with your audiencein the real world and through social media Twitter Facebook LinkedIn YouTube Mixcloud Livestream
  11. 11. Assets: AudiencePosition your project so your audience can find it Streetwise Opera on YouTube, Twitter and Facebook
  12. 12. Assets: Content Curate as well as create... ... look for content in platformsPodcasts Presentations Videos Documents
  13. 13. Assets: ContentPlan a content schedule and use it to engage your audience CycleInstead’s blog, Flickr gallery and Audioboo channel
  14. 14. Assets: Rewards Find out what your audienceis passionate about and appeal to them... Status Compassion Community
  15. 15. Assets: RewardsUse widgets to make it easy for people to give you money Donation widgets from JustGiving, CAF and GlobalGiving
  16. 16. Assets: Plan• The social media campaign plan:‣ Define your objectives‣ Assemble your media assets‣ Choose and connect your channels and services‣ Schedule your updates‣ Activate and engage‣ Stimulate conversation‣ Measure and evaluate‣ Respond and reward
  17. 17. Crowdfunding Services• JustGiving (www.justgiving.com) ‣ Fundraising for charities and individuals• GlobalGiving (www.globalgiving.org) ‣ Donors can opt to cover the site’s fees• BuzzBank (www.buzzbnk.org) ‣ Social venture platform• The Big Give (www.thebiggive.org.uk) ‣ Online community challenges
  18. 18. Affiliate and Loan Services• Indiegogo (www.indiegogo.com) ‣ Open-ended, disperse funds immediately• WeFund (www.wefund.com) ‣ Socially motivated, all or nothing model• EasyFundraising (www.easyfundraising.org.uk) ‣ Affiliate earnings from online shopping• Kiva (www.kiva.org) ‣ Empowering people through social loans
  19. 19. Be engaging Social media is not about technology...it’s about real people having real conversations treat people like you would in the real world and interact with them in a human manner
  20. 20. Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give you money... ... and they will
  21. 21. Reference and resources• JustGiving guide to social media fundraising PDF• Components of a good crowdfunding campaign blog• Social Media Campaign Planning Workshop Presentation• Digital Audience Development Workshop Presentation• Crowdfunding experts: www.twintangibles.co.uk• Campaign strategy: www.innerear.co.uk
  22. 22. Reference and resources• http://www.delicious.com/innerear• http://www.slideshare.net/innerear• http://www.issuu.com/innerear• http://www.vimeo.com/innereartv• http://www.facebook.com/innerearuk• LinkedIn: Creative Content Communications• Twitter: @innerearuk
  23. 23. Contact• Inner Ear Ltd.• 0141 226 8808• www.innerear.co.uk ‣ dougal@innerear.co.uk ‣ andy@innerear.co.uk ‣ anny@innerear.co.uk

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