Part 2: Steve Machin, Managing Director, Stormcrowd

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On Thursday 23 February the ETAG: Technology Solutions for Tourism event took place at Pollock Halls, Edinburgh.

The event, organised by ETAG, Interactive Scotland and Scottish Enterprise, followed on from the hugely successful ETAG Technology Solutions in Tourism 2011 and featured leading industry speakers.

In this slidecast, Steve Machin from Stormcrowd delivers his "If You Want to Eat More Fish, Go Fishing!" seminar.

Published in: Technology, Business
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Part 2: Steve Machin, Managing Director, Stormcrowd

  1. 1. Technology Solutions for Tourism Conference 2012 Thursday 23rd February Part 2: Steve Machin, Managing Director, StormcrowdWednesday, 14 March 2012
  2. 2. Wednesday, 14 March 2012
  3. 3. How much of your audience can you reach? EASILY?Wednesday, 14 March 2012
  4. 4. Wednesday, 14 March 2012
  5. 5. Assumptions reduce reach and audience acquisitionWednesday, 14 March 2012
  6. 6. Social Data = Heavy Lifting..Wednesday, 14 March 2012
  7. 7. The data keeps flowing… many to many..Wednesday, 14 March 2012
  8. 8. Can a tide of shared data help all the boats to rise?Wednesday, 14 March 2012
  9. 9. One Size Fits… One  Some  All Wednesday, 14 March 2012
  10. 10. Acquire, Segment, Communicate, Amplify, RewardWednesday, 14 March 2012
  11. 11. Using smart e-CRM via email to increase restaurant bookings by 76%Wednesday, 14 March 2012
  12. 12. “Hands Up, Who wants a VIP upgrade?”Wednesday, 14 March 2012
  13. 13. Product Variations and Communications hit the right notesWednesday, 14 March 2012
  14. 14. Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.ukWednesday, 14 March 2012

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