The Brand Amplifier A suite of services providing the creation and marketing of branded content which people can interact ...
A Unique Approach <ul><li>We work with brand management and agency account teams to create campaigns and generate new idea...
 
Inner Ear <ul><li>www. innerear .co. uk </li></ul><ul><li>Digital media marketing and production company </li></ul><ul><li...
 
Radio Magnetic <ul><li>www. radiomagnetic .com </li></ul><ul><li>Broadcasting online since March 2001 </li></ul><ul><li>Th...
Open Ear <ul><li>www.openearmusic.com </li></ul><ul><li>Music design and delivery for brands, events and public spaces </l...
Walking Heads <ul><li>www. walkingheads .net </li></ul><ul><li>We script, create and produce unique guided podcast adventu...
Case Studies <ul><li>Trocabrahma (Brahma Beer) www.innerear.co.uk/ trocabrahma </li></ul><ul><li>T Break (Tennents Lager) ...
www.innerear.co. uk
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Inner Ear: The Brand Amplifier

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Digital media specialists, Inner Ear (www.innerear.co.uk), present a suite of services providing the creation and marketing of branded content which people can interact with, watch, read and listen to.

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Inner Ear: The Brand Amplifier

  1. 1. The Brand Amplifier A suite of services providing the creation and marketing of branded content which people can interact with, watch, read and listen to
  2. 2. A Unique Approach <ul><li>We work with brand management and agency account teams to create campaigns and generate new ideas </li></ul><ul><li>Active across all digital media platforms: social networks, streaming media, podcasts, blogs and mobile content </li></ul><ul><li>Unique understanding of how, where and when subcultures consume new media and how best to reach and influence them </li></ul><ul><li>Access to taste-makers in music, art, design, film, TV, radio and new media </li></ul><ul><li>Candid, authentic storytelling with digital savvy </li></ul><ul><li>A truly contemporary approach to experiential marketing </li></ul>
  3. 4. Inner Ear <ul><li>www. innerear .co. uk </li></ul><ul><li>Digital media marketing and production company </li></ul><ul><li>Established October 2000 </li></ul><ul><li>Creates content for brands, businesses and broadcasters </li></ul><ul><li>Pioneered the use of podcasting in marketing and communications in Scotland </li></ul><ul><li>Clients include Channel 4, InBev (Tennents and Brahma), Diageo (Bulleit and Smirnoff) Scottish Arts Council, Scottish Government, Burness LLP, Society for Computers and Law and Glasgow City Council </li></ul><ul><li>Launched one of the first UK internet radio stations </li></ul>
  4. 6. Radio Magnetic <ul><li>www. radiomagnetic .com </li></ul><ul><li>Broadcasting online since March 2001 </li></ul><ul><li>The UK’s longest running alternative internet radio station </li></ul><ul><li>35,000 unique users PCM—87% UK, 6% USA, 7% ROW </li></ul><ul><li>Alternative music and subculture content </li></ul><ul><li>Strong relationship with Windows Media Guide , iTunes and Nokia Podcast Directory </li></ul>
  5. 7. Open Ear <ul><li>www.openearmusic.com </li></ul><ul><li>Music design and delivery for brands, events and public spaces </li></ul><ul><li>Understanding of how music can influence buying habits, encouraging consumers to stay longer and spend more </li></ul><ul><li>Holds rights to exploit a library of 15,000+ tracks </li></ul><ul><li>Unique through the line opportunity: </li></ul><ul><ul><li>Create bespoke themed radio station for a brand </li></ul></ul><ul><ul><li>Promote online and in store </li></ul></ul><ul><ul><li>Licence music for ATL and BTL campaigns </li></ul></ul><ul><ul><li>Reinforce brand identity and drive sales </li></ul></ul>
  6. 8. Walking Heads <ul><li>www. walkingheads .net </li></ul><ul><li>We script, create and produce unique guided podcast adventures and walks for people to download and interact with </li></ul><ul><li>We bring brand experience and history to life and, in the process, encourage consumers to interact with the story and develop a relationship as they undertake the brand’s journey </li></ul><ul><li>Create a new revenue stream for a business either in partnership with Walking Heads or as bespoke branded content </li></ul><ul><li>Distribute directly to mobile phones and portable devices </li></ul>
  7. 9. Case Studies <ul><li>Trocabrahma (Brahma Beer) www.innerear.co.uk/ trocabrahma </li></ul><ul><li>T Break (Tennents Lager) www.innerear.co.uk/t-break </li></ul><ul><li>Bulleit Originals (Bulleit Bourbon) www.innerear.co.uk/bulleit-bourbon </li></ul><ul><li>Tune Up (Scottish Arts Council) www.innerear.co.uk/tune-up-promotion </li></ul>
  8. 10. www.innerear.co. uk

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