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Digital Audience    DevelopmentAn interactive workshop by Inner Ear
Digital Audience Development
Digital Audience Development
Digital Audience Development        This session will explore
Digital Audience Development             This session will explore   how to find, engage and build a relationship
Digital Audience Development             This session will explore   how to find, engage and build a relationship   with y...
Digital Audience Development             This session will explore   how to find, engage and build a relationship   with y...
Digital Audience Development
Digital Audience Development • Develop your audience with social media
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values    ‣ Locate your audi...
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values    ‣ Locate your audi...
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values    ‣ Locate your audi...
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values    ‣ Locate your audi...
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values    ‣ Locate your audi...
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values    ‣ Locate your audi...
Digital Audience Development • Develop your audience with social media    ‣ Define your brand values    ‣ Locate your audi...
Inner Ear
Inner Ear• Creative content communications
Inner Ear• Creative content communications   ‣ Digital media production (create content)
Inner Ear• Creative content communications   ‣ Digital media production (create content)   ‣ Social media engagement (comm...
Inner Ear• Creative content communications   ‣ Digital media production (create content)   ‣ Social media engagement (comm...
Inner Ear
Inner Ear• Produce audio, video, text (blog) and image content
Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution o...
Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution o...
Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution o...
Inner Ear
Inner Ear• Extensive content management experience
Inner Ear• Extensive content management experience  ‣ Radio Magnetic (www.radiomagnetic.com)
Inner Ear• Extensive content management experience  ‣ Radio Magnetic (www.radiomagnetic.com)  ‣ Began online broadcast in ...
Inner Ear• Extensive content management experience  ‣ Radio Magnetic (www.radiomagnetic.com)  ‣ Began online broadcast in ...
Inner Ear• Extensive content management experience  ‣ Radio Magnetic (www.radiomagnetic.com)  ‣ Began online broadcast in ...
Inner Ear• Extensive content management experience  ‣ Radio Magnetic (www.radiomagnetic.com)  ‣ Began online broadcast in ...
Before we begin
Before we beginExercise: throughout this workshop, we encourage you to ask questions, visit the websites we reference, twe...
Define your brand values
Define your brand values• Question: what defines a brand?
Define your brand values• Question: what defines a brand?   ‣ Logo
Define your brand values• Question: what defines a brand?   ‣ Logo   ‣ Mission statement
Define your brand values• Question: what defines a brand?   ‣ Logo   ‣ Mission statement   ‣ Actions
Define your brand values• Question: what defines a brand?   ‣ Logo   ‣ Mission statement   ‣ Actions   ‣ Values
Define your brand values• Question: what defines a brand?   ‣ Logo   ‣ Mission statement   ‣ Actions   ‣ Values   ‣ Emotio...
Define your brand values• Question: what defines a brand?   ‣ Logo   ‣ Mission statement   ‣ Actions   ‣ Values   ‣ Emotio...
Define your brand values
Define your brand values• Ensure your brand is portrayed online
Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles:
Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles:   ‣...
Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles:   ‣...
Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles:   ‣...
Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles:   ‣...
Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles:   ‣...
Locate your audience
Locate your audienceQuestion: where can you find your audience online?
Locate your audienceQuestion: where can you find your audience online?
Locate your audience
Locate your audience• Setup searches in Twitter
Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages
Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries a...
Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries a...
Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries a...
Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries a...
Locate your audience
Locate your audienceDemo: how to setup social media searches
Locate your audienceDemo: how to setup social media searches
Locate your audienceDemo: how to setup social media searches
Create content
Create contentQuestion: what content do you already have?
Create contentQuestion: what content do you already have?
Create content
Create content• Make use of existing content
Create content• Make use of existing content   ‣ Website copy
Create content• Make use of existing content   ‣ Website copy   ‣ Blog posts
Create content• Make use of existing content   ‣ Website copy   ‣ Blog posts   ‣ Event listings
Create content• Make use of existing content   ‣ Website copy   ‣ Blog posts   ‣ Event listings   ‣ Programmes and brochures
Create content• Make use of existing content   ‣ Website copy   ‣ Blog posts   ‣ Event listings   ‣ Programmes and brochures
Create content
Create content• Base new content on existing material
Create content• Base new content on existing material   ‣ Make videos for YouTube
Create content• Base new content on existing material   ‣ Make videos for YouTube   ‣ Podcasts for Mixcloud
Create content• Base new content on existing material   ‣ Make videos for YouTube   ‣ Podcasts for Mixcloud   ‣ Presentati...
Create content• Base new content on existing material   ‣ Make videos for YouTube   ‣ Podcasts for Mixcloud   ‣ Presentati...
Create content• Base new content on existing material   ‣ Make videos for YouTube   ‣ Podcasts for Mixcloud   ‣ Presentati...
Comment and discuss
Comment and discussParticipate in discussion with potential audience members
Comment and discussParticipate in discussion with potential audience members                 Subscribe to and join...
Comment and discussParticipate in discussion with potential audience members                 Subscribe to and join...     ...
Comment and discussParticipate in discussion with potential audience members                 Subscribe to and join...     ...
Comment and discussParticipate in discussion with potential audience members                 Subscribe to and join...     ...
Comment and discussParticipate in discussion with potential audience members                 Subscribe to and join...     ...
Comment and discussParticipate in discussion with potential audience members                 Subscribe to and join...     ...
Comment and discussParticipate in discussion with potential audience members                 Subscribe to and join...     ...
Engage with communities
Engage with communities• Join groups
Engage with communities• Join groups• Like pages
Engage with communities• Join groups• Like pages• Sign up to forums
Engage with communities• Join groups• Like pages• Sign up to forums• Participate in specialist communities
Engage with communities• Join groups• Like pages• Sign up to forums• Participate in specialist communities• Compliment and...
Engage with communities
Engage with communitiesWhether you’re commenting on someone’s blog post,
Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online communit...
Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online communit...
Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online communit...
Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online communit...
Invite participation
Invite participation• Run polls on your website
Invite participation• Run polls on your website   ‣ And share socially
Invite participation• Run polls on your website   ‣ And share socially• Crowdsource ideas for new projects
Invite participation• Run polls on your website   ‣ And share socially• Crowdsource ideas for new projects   ‣ Via Twitter...
Invite participation• Run polls on your website   ‣ And share socially• Crowdsource ideas for new projects   ‣ Via Twitter...
Invite participation• Run polls on your website   ‣ And share socially• Crowdsource ideas for new projects   ‣ Via Twitter...
Invite participation• Run polls on your website   ‣ And share socially• Crowdsource ideas for new projects   ‣ Via Twitter...
Locate your audience
Locate your audience  Demo: explore interactive tools
Locate your audience  Demo: explore interactive tools
Respond and reward
Respond and rewardQuestion: should you give stock responses to complaints?
Respond and rewardQuestion: should you give stock responses to complaints?  Question: where should you respond to complain...
Respond and rewardQuestion: should you give stock responses to complaints?  Question: where should you respond to complain...
Respond and reward
Respond and reward• Follow your followers, and their friends
Respond and reward• Follow your followers, and their friends• Answer questions
Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access
Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access• Create...
Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access• Create...
Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access• Create...
Respond and reward
Respond and rewardUse your communication channels to
Respond and rewardUse your communication channels tofind out what your audience wants...
Respond and rewardUse your communication channels tofind out what your audience wants...       ... and give* it to them
Respond and rewardUse your communication channels tofind out what your audience wants...       ... and give* it to them   ...
Build lasting relationships
Build lasting relationships
Build lasting relationships• Use your mailing list and invite feedback
Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants
Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confide...
Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confide...
Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confide...
Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confide...
Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confide...
Build lasting relationships
Build lasting relationshipsEstablish a trusting relationship with your audience,
Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give yo...
Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give yo...
Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give yo...
Build lasting relationships
Build lasting relationships   Demo: explore crowdfunding services
Build lasting relationships   Demo: explore crowdfunding services
Case Studies
Case Studies• Hue And Cry: Music Club    ‣ http://hueandcry.ning.com/• Radio Magnetic: Listeners as Participants    ‣ http...
Reference and resources• http://www.delicious.com/innerear• http://www.slideshare.net/innerear• http://www.issuu.com/inner...
Contact• Inner Ear Ltd.• 16 Argyle Court, 1103 Argyle Street, G3 8ND• 0141 226 8808• www.innerear.co.uk   ‣   dougal@inner...
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Digital Audience Development Workshop

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This discursive seminar explored how to find, engage and build a relationship with your audience using readily available social media services.

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Digital Audience Development Workshop

  1. 1. Digital Audience DevelopmentAn interactive workshop by Inner Ear
  2. 2. Digital Audience Development
  3. 3. Digital Audience Development
  4. 4. Digital Audience Development This session will explore
  5. 5. Digital Audience Development This session will explore how to find, engage and build a relationship
  6. 6. Digital Audience Development This session will explore how to find, engage and build a relationship with your audience using readily available
  7. 7. Digital Audience Development This session will explore how to find, engage and build a relationship with your audience using readily available social media services
  8. 8. Digital Audience Development
  9. 9. Digital Audience Development • Develop your audience with social media
  10. 10. Digital Audience Development • Develop your audience with social media ‣ Define your brand values
  11. 11. Digital Audience Development • Develop your audience with social media ‣ Define your brand values ‣ Locate your audience
  12. 12. Digital Audience Development • Develop your audience with social media ‣ Define your brand values ‣ Locate your audience ‣ Create content
  13. 13. Digital Audience Development • Develop your audience with social media ‣ Define your brand values ‣ Locate your audience ‣ Create content ‣ Comment and discuss
  14. 14. Digital Audience Development • Develop your audience with social media ‣ Define your brand values ‣ Locate your audience ‣ Create content ‣ Comment and discuss ‣ Engage with communities
  15. 15. Digital Audience Development • Develop your audience with social media ‣ Define your brand values ‣ Locate your audience ‣ Create content ‣ Comment and discuss ‣ Engage with communities ‣ Invite participation
  16. 16. Digital Audience Development • Develop your audience with social media ‣ Define your brand values ‣ Locate your audience ‣ Create content ‣ Comment and discuss ‣ Engage with communities ‣ Invite participation ‣ Respond and reward
  17. 17. Digital Audience Development • Develop your audience with social media ‣ Define your brand values ‣ Locate your audience ‣ Create content ‣ Comment and discuss ‣ Engage with communities ‣ Invite participation ‣ Respond and reward ‣ Build lasting relationships
  18. 18. Inner Ear
  19. 19. Inner Ear• Creative content communications
  20. 20. Inner Ear• Creative content communications ‣ Digital media production (create content)
  21. 21. Inner Ear• Creative content communications ‣ Digital media production (create content) ‣ Social media engagement (communicate content)
  22. 22. Inner Ear• Creative content communications ‣ Digital media production (create content) ‣ Social media engagement (communicate content) ‣ Training and consultancy
  23. 23. Inner Ear
  24. 24. Inner Ear• Produce audio, video, text (blog) and image content
  25. 25. Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams
  26. 26. Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams• Seed content through social media
  27. 27. Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams• Seed content through social media• Consult on campaign planning, strategy, operations and tactics
  28. 28. Inner Ear
  29. 29. Inner Ear• Extensive content management experience
  30. 30. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com)
  31. 31. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001
  32. 32. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station
  33. 33. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station ‣ Credibility with music and media
  34. 34. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station ‣ Credibility with music and media ‣ “Shop window” proof of concept
  35. 35. Before we begin
  36. 36. Before we beginExercise: throughout this workshop, we encourage you to ask questions, visit the websites we reference, tweet ideas and feedback, interact with each other and share tips
  37. 37. Define your brand values
  38. 38. Define your brand values• Question: what defines a brand?
  39. 39. Define your brand values• Question: what defines a brand? ‣ Logo
  40. 40. Define your brand values• Question: what defines a brand? ‣ Logo ‣ Mission statement
  41. 41. Define your brand values• Question: what defines a brand? ‣ Logo ‣ Mission statement ‣ Actions
  42. 42. Define your brand values• Question: what defines a brand? ‣ Logo ‣ Mission statement ‣ Actions ‣ Values
  43. 43. Define your brand values• Question: what defines a brand? ‣ Logo ‣ Mission statement ‣ Actions ‣ Values ‣ Emotional response
  44. 44. Define your brand values• Question: what defines a brand? ‣ Logo ‣ Mission statement ‣ Actions ‣ Values ‣ Emotional response ‣ Relationship with audience
  45. 45. Define your brand values
  46. 46. Define your brand values• Ensure your brand is portrayed online
  47. 47. Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles:
  48. 48. Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles: ‣ Username
  49. 49. Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles: ‣ Username ‣ Pictures
  50. 50. Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles: ‣ Username ‣ Pictures ‣ Background images
  51. 51. Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles: ‣ Username ‣ Pictures ‣ Background images ‣ Personality
  52. 52. Define your brand values• Ensure your brand is portrayed online• Use consistent branding across social media profiles: ‣ Username ‣ Pictures ‣ Background images ‣ Personality ‣ Links
  53. 53. Locate your audience
  54. 54. Locate your audienceQuestion: where can you find your audience online?
  55. 55. Locate your audienceQuestion: where can you find your audience online?
  56. 56. Locate your audience
  57. 57. Locate your audience• Setup searches in Twitter
  58. 58. Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages
  59. 59. Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries are doing
  60. 60. Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries are doing• Join specialist communities
  61. 61. Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries are doing• Join specialist communities• Setup Google alerts
  62. 62. Locate your audience• Setup searches in Twitter• Monitor conversations on Facebook pages• Watch what your contemporaries are doing• Join specialist communities• Setup Google alerts
  63. 63. Locate your audience
  64. 64. Locate your audienceDemo: how to setup social media searches
  65. 65. Locate your audienceDemo: how to setup social media searches
  66. 66. Locate your audienceDemo: how to setup social media searches
  67. 67. Create content
  68. 68. Create contentQuestion: what content do you already have?
  69. 69. Create contentQuestion: what content do you already have?
  70. 70. Create content
  71. 71. Create content• Make use of existing content
  72. 72. Create content• Make use of existing content ‣ Website copy
  73. 73. Create content• Make use of existing content ‣ Website copy ‣ Blog posts
  74. 74. Create content• Make use of existing content ‣ Website copy ‣ Blog posts ‣ Event listings
  75. 75. Create content• Make use of existing content ‣ Website copy ‣ Blog posts ‣ Event listings ‣ Programmes and brochures
  76. 76. Create content• Make use of existing content ‣ Website copy ‣ Blog posts ‣ Event listings ‣ Programmes and brochures
  77. 77. Create content
  78. 78. Create content• Base new content on existing material
  79. 79. Create content• Base new content on existing material ‣ Make videos for YouTube
  80. 80. Create content• Base new content on existing material ‣ Make videos for YouTube ‣ Podcasts for Mixcloud
  81. 81. Create content• Base new content on existing material ‣ Make videos for YouTube ‣ Podcasts for Mixcloud ‣ Presentations for Slideshare
  82. 82. Create content• Base new content on existing material ‣ Make videos for YouTube ‣ Podcasts for Mixcloud ‣ Presentations for Slideshare ‣ Documents for Issuu
  83. 83. Create content• Base new content on existing material ‣ Make videos for YouTube ‣ Podcasts for Mixcloud ‣ Presentations for Slideshare ‣ Documents for Issuu
  84. 84. Comment and discuss
  85. 85. Comment and discussParticipate in discussion with potential audience members
  86. 86. Comment and discussParticipate in discussion with potential audience members Subscribe to and join...
  87. 87. Comment and discussParticipate in discussion with potential audience members Subscribe to and join... Blogs
  88. 88. Comment and discussParticipate in discussion with potential audience members Subscribe to and join... Blogs
  89. 89. Comment and discussParticipate in discussion with potential audience members Subscribe to and join... Blogs Channels
  90. 90. Comment and discussParticipate in discussion with potential audience members Subscribe to and join... Blogs Channels
  91. 91. Comment and discussParticipate in discussion with potential audience members Subscribe to and join... Blogs Channels Pages
  92. 92. Comment and discussParticipate in discussion with potential audience members Subscribe to and join... Blogs Channels Pages
  93. 93. Engage with communities
  94. 94. Engage with communities• Join groups
  95. 95. Engage with communities• Join groups• Like pages
  96. 96. Engage with communities• Join groups• Like pages• Sign up to forums
  97. 97. Engage with communities• Join groups• Like pages• Sign up to forums• Participate in specialist communities
  98. 98. Engage with communities• Join groups• Like pages• Sign up to forums• Participate in specialist communities• Compliment and be constructive
  99. 99. Engage with communities
  100. 100. Engage with communitiesWhether you’re commenting on someone’s blog post,
  101. 101. Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online community...
  102. 102. Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online community... ensure your profile has a common username,
  103. 103. Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online community... ensure your profile has a common username, your avatar uses your logo
  104. 104. Engage with communitiesWhether you’re commenting on someone’s blog post,or joining in the discussion in an online community... ensure your profile has a common username, your avatar uses your logo and your signature links to your website
  105. 105. Invite participation
  106. 106. Invite participation• Run polls on your website
  107. 107. Invite participation• Run polls on your website ‣ And share socially
  108. 108. Invite participation• Run polls on your website ‣ And share socially• Crowdsource ideas for new projects
  109. 109. Invite participation• Run polls on your website ‣ And share socially• Crowdsource ideas for new projects ‣ Via Twitter, Facebook, LinkedIn, etc.
  110. 110. Invite participation• Run polls on your website ‣ And share socially• Crowdsource ideas for new projects ‣ Via Twitter, Facebook, LinkedIn, etc.• Hold and stream live events
  111. 111. Invite participation• Run polls on your website ‣ And share socially• Crowdsource ideas for new projects ‣ Via Twitter, Facebook, LinkedIn, etc.• Hold and stream live events ‣ StageIt, LiveStream, uStream, etc.
  112. 112. Invite participation• Run polls on your website ‣ And share socially• Crowdsource ideas for new projects ‣ Via Twitter, Facebook, LinkedIn, etc.• Hold and stream live events ‣ StageIt, LiveStream, uStream, etc.
  113. 113. Locate your audience
  114. 114. Locate your audience Demo: explore interactive tools
  115. 115. Locate your audience Demo: explore interactive tools
  116. 116. Respond and reward
  117. 117. Respond and rewardQuestion: should you give stock responses to complaints?
  118. 118. Respond and rewardQuestion: should you give stock responses to complaints? Question: where should you respond to complaints?
  119. 119. Respond and rewardQuestion: should you give stock responses to complaints? Question: where should you respond to complaints?
  120. 120. Respond and reward
  121. 121. Respond and reward• Follow your followers, and their friends
  122. 122. Respond and reward• Follow your followers, and their friends• Answer questions
  123. 123. Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access
  124. 124. Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access• Create a “friends” society
  125. 125. Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access• Create a “friends” society• Offer bonuses, discounts and privileges
  126. 126. Respond and reward• Follow your followers, and their friends• Answer questions• Give valued members greater access• Create a “friends” society• Offer bonuses, discounts and privileges• Allow people to belong to your brand
  127. 127. Respond and reward
  128. 128. Respond and rewardUse your communication channels to
  129. 129. Respond and rewardUse your communication channels tofind out what your audience wants...
  130. 130. Respond and rewardUse your communication channels tofind out what your audience wants... ... and give* it to them
  131. 131. Respond and rewardUse your communication channels tofind out what your audience wants... ... and give* it to them (*or sell it to them)
  132. 132. Build lasting relationships
  133. 133. Build lasting relationships
  134. 134. Build lasting relationships• Use your mailing list and invite feedback
  135. 135. Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants
  136. 136. Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confident about your brand
  137. 137. Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confident about your brand• Don’t compromise too much
  138. 138. Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confident about your brand• Don’t compromise too much• Maintain trust in your brand
  139. 139. Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confident about your brand• Don’t compromise too much• Maintain trust in your brand• Utilise your audience’s wisdom and wealth
  140. 140. Build lasting relationships• Use your mailing list and invite feedback• Listen to what your audience wants• But be confident about your brand• Don’t compromise too much• Maintain trust in your brand• Utilise your audience’s wisdom and wealth• Combine crowdsourcing and crowdfunding
  141. 141. Build lasting relationships
  142. 142. Build lasting relationshipsEstablish a trusting relationship with your audience,
  143. 143. Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give you money...
  144. 144. Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give you money... ... and they will
  145. 145. Build lasting relationshipsEstablish a trusting relationship with your audience, then make it possible for them to give you money... ... and they will
  146. 146. Build lasting relationships
  147. 147. Build lasting relationships Demo: explore crowdfunding services
  148. 148. Build lasting relationships Demo: explore crowdfunding services
  149. 149. Case Studies
  150. 150. Case Studies• Hue And Cry: Music Club ‣ http://hueandcry.ning.com/• Radio Magnetic: Listeners as Participants ‣ http://radiomagnetic.com/• RSNO: Under 16s ‣ http://rsno-u26s.ning.com/• British Gas: Green Streets ‣ http://www.greenstreets.co.uk/
  151. 151. Reference and resources• http://www.delicious.com/innerear• http://www.slideshare.net/innerear• http://www.issuu.com/innerear• http://www.vimeo.com/innereartv• http://www.facebook.com/innerearuk• LinkedIn: Creative Content Communications• Twitter: @innerearuk
  152. 152. Contact• Inner Ear Ltd.• 16 Argyle Court, 1103 Argyle Street, G3 8ND• 0141 226 8808• www.innerear.co.uk ‣ dougal@innerear.co.uk ‣ andy@innerear.co.uk ‣ anny@innerear.co.uk

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