Getting more heads in beds doesn't have to be a headache. Look at our second deck in our "Independent Hotel Marketing 101" series. You'll learn how to attract new guests, bring the old ones back, and work with travel agents to develop strong partnerships.

1. Independent Hotel
Marketing 101
Increasing Occupancy

2. Understand your Guests
• See Previous Slideshare
• Know how they look for hotels
• Be where they are looking
• Give them something unique

3. Be where your guests are looking
• How do your guests look for hotels?
1. Online
2. Via phone
3. Via Travel Agents
4. Return customers
5. Recommendations from Friends

4. Being Online: What does that mean?
• Partner with Online Travel Agents
• Make sure people can book rooms on your hotel’s website: Hotel Booking
Engine
• Keep track of the reservations from these sources: Have a central place
where all these reservations live so you can make sure not to overbook
Get online with the help of innRoad

5. Via Phone: How to always be available
• People still like to call to make reservations- they think it will get them
additional discounts
• How do you support those people that call in? Front desk person, answering
service, your own cell phone
• Focus on fast: Get them their reservation, so make sure that the person answering
phones can see your hotels availability
• Power of Discounting: For people that bother to call, make sure you give your front
line answering team the power to give them a reward for their calling efforts.

6. Travel Agents: Harness their influence
Travel agents don’t just exist in person anymore, they live online just like the rest of us.
Make sure that you are forging relationships with travel agents in person and online
• In person: If you have existing relationships, make sure those agents understand
your unique qualities, treat them as an extension of your sales team.
• Online: Treat online agents the same way you would an in-person agent. Give them
the information they need to do their job quickly and efficiently and make it easy for
them to sell for you.
Read more about the influence of travel agents and the GDS here

7. Return Guests: First impressions are gateways
to future revenue
• If you can create a great guest experience the first time, you can be assured
of return guests.
• Focus on creating a unique and pleasant experience for guests.
• Talk to them after they leave, offer them special discounts
Read: 3 ways your employees can help create great guest experiences

8. Recommendations: Creating a referral base of
guests
• Create a great guest experience
• Stay in touch with your guests
• Reward them for their recommendations: give them a discount code they can
share with others. If it’s used, you can give them additional discounts on
their next stay
• Make it easy to share their perspective
Read more about building guest loyalty

9. Increase Occupancy with the right Partner
sales@innroad.com
855.INN.ROAD
www.innroad.com