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The State of App Downloads and Monetization Infographic : Global Q2 2015

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This infographic capture the trends and patterns in the mobile app world as witnessed on our network for the period of Q2-2015.

Published in: Mobile
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The State of App Downloads and Monetization Infographic : Global Q2 2015

  1. 1. POPULAR APP DOWNLOAD DESTINATIONS 15% 18% USA CHINA 6% INDIA 12% INDONESIA PHILIPPINES 21 PHILIPPINES 19 INDONESIA 10 RUSSIA 4 MALAYSIA 3 SAUDI ARABIA IOS PREMIUM OVER ANDROID 211 SOUTH KOREA 142 RUSSIA 117 MALAYSIA 85 CHINA 56 INDONESIA CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CHINA 119210 PHILIPPINES 5 MALAYSIA 28 SAUDI ARABIA 53 189 123 110 108 65 USA CPD eCPM = Share of app downloads % SHARE OF DOWNLOADS BY COUNTRY CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA Cost = CPD 71% GAME 8% mCOMMERCE 6% COMMUNICATION 5% TRAVEL 4% ENTERTAINMENT GAME 91 mCOMMERCE 52 COMMUNICATION 41 TRAVEL 47 ENTERTAINMENT 62 COST OF APP DOWNLOADS GLOBAL | JULY 2015 THE STATE OF APP DOWNLOADS AND MONETIZATION Insights 15%

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