InMobi Developer Presentation 2011

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InMobi Developer Presentation 2011

  1. 1. 4/19/11<br />1<br />World’s Largest IndependentMobile Ad NetworkTrends for 2011 and BeyondApril1, 2011<br />
  2. 2. 4/19/11<br />2<br />We’re a Mobile Ad Network<br /><ul><li>212 M Consumers Reached
  3. 3. 250 Employees
  4. 4. Backed by Kleiner Perkins
  5. 5. 31.5 Billion Impressions
  6. 6. 6 Offices
  7. 7. Live in 115 Countries</li></ul>London <br />San Francisco <br />Tokyo <br />Bangalore <br />Singapore <br />Nairobi <br />
  8. 8. Trends for 2011 and Beyond<br />4/19/11<br />3<br />Monetization Strategies for New Markets<br />Think Globally<br />Tablets Matter<br />Mobile Commerce<br />Creative Renaissance<br />
  9. 9. Think Globally<br />160 Million iOS Devices Globally<br />140 Million Android Devices Globally<br />300M+ and Growing*<br />4/19/11<br />4<br />Tips:<br />Regionalize Your Product<br />Abstract Out Text For Easy Translation<br />Focus on Content That Has Global Appeal<br />*Shipments to date according to Apple and Google 2011<br />
  10. 10. Tablets Matter<br />iPad and Tablets are Creating New Markets<br />Tablet Mobile Eco-System is Still Emerging<br />Lean Forward Experience<br />4/19/11<br />5<br />Tips:<br />Create Tablet Optimized Versions<br />Content For High Net Worth Individuals<br />Remember It’s A Consumption Only Device<br />
  11. 11. Mobile Commerce<br />Groupon is Only the Beginning<br />Frictionless Payment Systems Are Emerging<br />In App Purchase Goes Global<br />4/19/11<br />6<br />Tips:<br />Micro Payment Systems Now Widely Accepted<br />Consumers Pay for Mobile Content<br />Find Your Product’s ‘Infinite Treadmill’<br />
  12. 12. Creative Renaissance<br />Large Installed Based of High End Devices<br />Mobile Content an Entertainment Experience<br />Parity in the Data War - Focus on Creative<br />4/19/11<br />7<br />Tips:<br />Consider Placements to Take Advantage Of This<br />Advertisers Love Video – Accept It In Your App<br />Avoid Non-Scalable Custom Ad Solutions <br />
  13. 13. InMobi Introduces<br />3D Mobile Ads<br />
  14. 14.
  15. 15. Thank You<br />4/19/11<br />10<br />Contact Me:<br />Gregory Kennedy<br />gregory.kennedy@inmobi.com<br />www.twitter.com/inmobi<br />www.facebook.com/inmobi<br />

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