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InMobi - GM Uses Mobile Rich Media Ads To Promote Their New Chevrolet Cruz

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The Challenge

The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.

Published in: Technology, Education
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InMobi - GM Uses Mobile Rich Media Ads To Promote Their New Chevrolet Cruz

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