Media Studies 101

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This ppt supports the following workshop:What is this subject and what makes it different to others? How do I teach a Year 12 or Year 13 course? Where can I go to for help with resources and moderation? Ever had a question about Media Studies you’ve been too afraid or nervous to ask? This is the workshop for you!

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Media Studies 101

  1. 1. MEDIA STUDIES 101 An introduction to Media Studies
  2. 2. Batteries not included: <ul><li>Your challenge today is to create a starter kit for your job. Create something to give to anyone starting in your profession, or a starter kit for someone just beginning at your school. Include a “Quick Glance” instruction sheet, something to give them advice to succeed right away…what would you like to have known when you started? </li></ul>
  3. 3. <ul><li>Log on to: www.wallwisher/wall/media101.com </li></ul>
  4. 4. <ul><li>On the following slide I took all the comments on media literacy from: http://www.tki.org.nz/r/media_studies/media_literacy_e.php and wordled them . </li></ul><ul><li>See the results… </li></ul>
  5. 6. A Critical Framework for Media Education <ul><li>www.media-awareness.ca </li></ul>
  6. 7. N AMLE's core principles of media literacy education <ul><li>  Media Literacy Education... </li></ul><ul><li>requires active inquiry and critical thinking about the messages we receive and create </li></ul><ul><li>expands the concept of literacy (i.e., reading and writing) to include all forms of media </li></ul><ul><li>builds and reinforces skills for learners of all ages -- like print literacy, those skills necessitate integrated, interactive, and repeated practice </li></ul><ul><li>develops informed, reflective and engaged participants essential for a democratic society </li></ul><ul><li>recognizes that media are a part of culture and function as agents of socialization </li></ul><ul><li>affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages </li></ul>
  7. 8. 5 key concepts of critical media analysis <ul><li>media messages are constructed </li></ul><ul><li>media messages are produced within economic, social, political, historical and aesthetic contexts </li></ul><ul><li>the interpretative meaning-making processes involved in message reception consists of an interaction between the reader, the text and the culture </li></ul><ul><li>media have unique 'languages,' characteristics which typify various forms, genres and symbol systems of communication </li></ul><ul><li>media representations play a role in people's understanding of social reality </li></ul>
  8. 9. TMS' Ideas a Media Literate Citizen Might Consider <ul><li>Media messages are constructed: Just as any media message is created by someone, YOU are creating a unique message represented by what you choose to include; </li></ul><ul><li>Every author is unique: Who you are, where you come from, what and who you know will affect makes your 'point of view' different from someone else somewhere else; </li></ul><ul><li>Every audience is unique: Your message will mean different things to different people in the audience because of who they are, where they come from, and what and who they know; </li></ul><ul><li>Each medium has its own unique language : A sequence of moving images on a screen requires different skills from a person to understand than a group of written words on a piece of paper; choosing to communicate with a video, for example, will affect a) where (in a theater, on their computer, etc.) and b) how (watching and listening to objects, people, music, graphics or words on a screen) people can receive your message; </li></ul><ul><li>Media messages can change how people see the real world : Watching what you choose to show them (from your 'point of view') can change how they look at your subject when they encounter it again in the real world; what you show them about a subject also might change how they look at YOU;    </li></ul>
  9. 10. <ul><li>You also need to make the link with the new curriculum…. </li></ul>
  10. 12. The New Zealand Curriculum identifies five key competencies: <ul><li>thinking </li></ul><ul><li>using language, symbols, and texts </li></ul><ul><li>managing self </li></ul><ul><li>relating to others </li></ul><ul><li>participating and contributing </li></ul>
  11. 13. What does this all mean for me?
  12. 14. Programme Planning

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