Trends in Newspaper Publishing, Diversification and Added Value Enhancements - Alois Pullhober

3,353 views

Published on

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,353
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
0
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Trends in Newspaper Publishing, Diversification and Added Value Enhancements - Alois Pullhober

  1. 1. OFFERING MORE THAN EXPECTED Trends in Newspaper Publishing, Diversification and Added Value Enhancements Alois Pöllhuber Managing Director FERAG Ges.m.b.H / Vienna INMA Congress Vienna Oct. 1-3, 2008
  2. 2. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Current Headlines OFFERING MORE THAN EXPECTED „Newspaper circulation drops ” “Newspaper Ad Revenue Down ” “Troubled newspaper lays off workers” “Newspaper publisher offers buyouts” „In the year 2043 the last newspaper will be printed“ Phil Meyer, „The Vanishing Newspaper“ „...excuse me, do you still print?“ Page 2
  3. 3. The Facts Circulation of newspapers is declining Newspapers (Daily/weekly Germany) - 17 % OFFERING MORE 1997 = 31.4 Mio. pcs. THAN EXPECTED 2007 = 26.0 Mio. pcs. Media consumption increases - Internet: 2001 – 2007: from 33 % to 93 % –  Newspaper: 2001 – 2007: from 84 % to 89 % Advertising share for print remains high –  Print 2015 9.4 bn € –  TV 2015 9.9 bn € –  Online 2015 (12 % growth p.a.) 7.0 bn € Roland Berger Strategy Consultants, Munich - April 2008 Page 3
  4. 4. Look for opportunities…..  Semi-commercial  Utilisation of existing equipment  contractprinting  Creation of new products heat/coldset OFFERING MORE THAN EXPECTED  Niche markets/Special interest paper  New market segments  supplements  Free newspapers  New, (young) readers  Advertisment journal  Additional revenues  New Format, new Shape  Tabloid, Stitched, Trimmed  Heatset cover  attractive looking, new adds and customer   Added Value  Bons, Booklets, CD´s, Samples Page 4
  5. 5. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. What do we do? Win Customers with Product Diversification and Added Value Enhancements OFFERING MORE THAN EXPECTED Page 5
  6. 6. Added Value Today OFFERING MORE THAN EXPECTED Inserting Polybagging Stitching & Trimming Page 6
  7. 7. Next Steps •  Don’t give up on print product OFFERING MORE THAN EXPECTED •  Step back and identify new target markets •  Enhance/add value to your product to attract your target market Please join at booth no. 5 to learn more about along with looking at some real examples of what is achievable. Page 7
  8. 8. OFFERING MORE THAN EXPECTED Mr. Ian Fisher Managing Director Mortons Print Limited Horncastle/UK Page 8

×