1.
digital
solutions
agency
agency credentials
47 Easey St, Collingwood 3066
(03 ) 9416 4665
info@inlight.com.au

2.
why work
with us?
• We work as an extension of your team rather than as a service provider
• We have an exceptional design and development team that builds to the highest standards
• We use leading technologies that scale well and maximise performance and speed
• We strive to develop a sound understanding of our your brand and your business objectives
• We have a thorough understanding of how to develop effective campaign mechanics and
leverage social media channels
• We are experts at providing optimised experiences across all digital channels
• We track performance against objectives and provide analytics and reporting to measure
success and optimise channels
• We are easy to work with and strive to deliver the best possible results for our clients
agency credentials
page 2

3.
our
services
Digital strategy:
Social media:
Web solutions:
Mobile solutions:
• Digital planning & strategy
• Social media strategy
• Mobile web development
• Campaign planning &
strategy
• Social media campaigns
• Creative concepts &
design
• Social media app
development
• Community management
• Social media analytics
• Information architecture
• UX design
• iOS app development
• Android app development
• Database design &
development
• Application design &
development
agency credentials
page 3

4.
our
approach
to strategy
situation
Having a clear strategy is
essential for your business
to thrive in the digital age.
We take a structured
approach to helping
you define and execute
your digital strategy and
measure success against
your business objectives.
optimise
planning
Review analytics
Measure success
Adjust & optimise
Design
Build
Test
Deploy
Define objectives
Priorities
Timelines
Budgets
Stakeholders
Internal analysis
External analysis
Data collection
Listening
Insights
execution
strategy
Define strategy
Present strategy
Approve strategy
agency credentials
page 4

5.
the
digital
ecosystem
m
cia
lm
e dia
blog
ine
o nl r tisi n
adve
g
ure
m
meas
community
p u bli c
relations
video
website
chat
tic s
se
mark arch
eti
n
g
mobile
so
We help you develop and
execute an integrated
strategy with a focus on
the channels that will most
effectively achieve your
business objectives.
t
te n
on keting
c r
a
a ly
The digital ecosystem is
complex to navigate.
an
e
nt
o p t i m is a ti o n
agency credentials
page 5

6.
our
projects

7.
Australia Post:
iOS & Andriod app
view project
The brief:
A Video Stamp lets you attach a personal
video message with your parcel. So you can
say all the things you would if you were there
in person. We were engaged by Clemenger
BBDO to develop a custom iPhone and
Android application.
The solution:
The solution works in the following way:
• Stick a unique Video Stamp on a parcel
• Send the parcel with Video Stamp
• Download the iPhone or Android app
and record a video message
• The recipient scans the Video Stamp
with any QR reader and watches the
personalised video message
agency credentials
page 7

8.
Carlton Draught:
Draught Pick iOS app
view project
The brief:
Draught Pick is a mobile game to play along
with live televised footy, testing your true
football instincts. We were engaged by
Clemenger BBDO to develop a custom
iPhone application.
The solution:
We developed a complete solution including:
• Custom iOS application
• Real-time integration with Champion
Data
• Location based services
• Facebook and Twitter integration
• POS offer redemption via application
• Scalable hosting solution to handle peak
periods of load during AFL games
agency credentials
page 8

9.
Carlton Draught:
Draught Pick iOS app
view project
The results:
• 75,000 users
• 1.3 million games played
“Draught Pick has been a
hit with CUB customers
for years. Inlight’s expertise
in delivering a technically
complicated gaming
platform covers everything
from mobile and web
application development
through to scalable hosting
and reporting. They are our
go to team for anything
high-tech where we need a
quality outcome.”
Daniel Zabinskas
Technical Director, Clemenger BBDO
agency credentials
page 9

10.
Nomi:
E-commerce website
view project
The brief:
NOMI is an e-commerce site that allows you
to customise furniture online by selecting
your size, shape, material and colour. We were
approached by the founders to develop a leading
e-commerce website that supported their vision
from both a design and functionality perspective.
The solution:
We developed a custom ecommerce website
that delivers a high quality and intuitive user
experience. The website features:
“Inlight were the ideal
partner to collaborate
with to develop NOMI.
We set a number of
technical challenges at
the commencement of
the project and at every
opportunity Inlight met and
exceeded our expectations.
They are an extremely
creative, innovative and
capable group who strive to
add value to every level of
the project. ”
Henry Gresson
Director, NOMI
• Clean and simple user interface
• 3D image rendering
• Social media integration
• Integration with SASSU accounting
software
• Eway payment gateway integration
agency credentials
page 10

11.
MiiBrand:
Website, iOS & Andriod app
view project
The brief:
MiiBrand’s vision is to be the number
one destination in Australia for people to
connect and engage with fashion brands.
We worked with the MiiBrand team to help
define and design the product from initial
conception through to final launch.
The solution:
We planed, designed and developed the
MiiBrand platform from the ground up. The
final solution included:
• Custom iOS application
• Custom Android application
• Responsive website
• Location based services
• Custom CMS for publishing campaigns
• Custom analytics solution
agency credentials
page 11

12.
MiiBrand:
Website, iOS & Andriod app
view project
The results:
• Fully commercialised
product
• 45 premium retail
brands subscribed to the
platform
• 45,000+ sign ups
“The Inlight team
has demonstrated an
outstanding capability to
develop complex solutions
across web and mobile.
We couldn’t have asked
for a better outcome in
the development of our
product and would not
hesitate to recommend
Inlight as a digital partner”
Jeremy Fisher
Director, MiiBrand
• 30,000 + app
downloads
agency credentials
page 12

13.
ahm:
Responsive website
view project
The brief:
ahm by Medibank is a re-branded personal
health insurance business, encompassing
product, digital, and service redesign,
targeting the low cost / low engagement
market segments. We worked closely with
the ahm team to build the ahm website as a
core sales and service chanel.
The solution:
The final solution included:
• Responsive website
• Real-time integration with back-end
systems
• Paperless communications for members
• Online service and claims portal
agency credentials
page 13

14.
ahm:
Responsive website
view project
The results:
• Since launch in March
2013, ahm has achieved
sales 70% above target
and unsurpassed
quarterly growth within
the industry
• Digital service redesign
had lowered the cost to
serve by 10%
agency credentials
page 14

15.
ME Bank:
Social media strategy
The brief:
ME Bank were seeking a partner to help
them achieve their social media vision
of becoming a true ‘socially connected
business’. We responded to a Request for
Proposal and were delighted to be selected
as the best agency to guide and facilitate
them on their social media journey.
“Inlight Media helped us
develop our social media
strategy and put in place a
best practice framework. Their
support and strategic input has
been hugely valuable. I highly
recommend their service.”
Scott Davison
Digital Sales Channel Manager, ME Bank
The solution:
We developed and implemented a
comprehensive social media strategy
closely aligned to ME Bank’s business and
marketing objectives. The strategy covered
areas such as change management, content
strategy, servicing strategy, governance and
technology, training and reporting.
agency credentials
page 15

16.
Just Car Insurance:
Facebook game
The brief:
We saw an opportunity for Just Car
Insurance to partner with Universal Pictures
for the launch of Fast and Furious 6 so we
proactively pitched a co-branded Facebook
game.
The solution:
We designed and developed a Facebook
game that allowed friends and fans to test
their knowledge of the Fast and Furious film
franchise by completing a series of trivia
questions. It’s a ¼ mile race against other
fans – the more questions you get right the
quicker your time.
agency credentials
page 16

17.
Just Car Insurance:
Facebook game
The results:
• Total fans 104,123
making Just Car
Insurance the largest
Australian insurance
community
“The Fast & Furious 6
Facebook application
developed by Inlight
delivered some fantastic
results. The app attracted
a highly targeted audience,
saw really strong levels of
engagement and finally
pushed us past 100k
Facebook fans!”
Barbara Durand
Social Media Advisor, Just Car
• 8,213 new fans
• 4,150 email leads
• 51,096 completed races
• 4:51 seconds average
time spent
• 500,000+ trivia
questions answered
agency credentials
page 17

18.
Stockland:
iOS & Andriod app
The brief:
We were engaged by Stockland to develop
a mobile solution that would allow users to
visualise what living in the Highlands estate
would be like, as well as answering commonly
asked questions about the community and
its facilities.
The solution:
We developed an iPhone and iPad
application that provides a self-guided tour
of the Highlands community, and brings
to life its features and benefits as well as
upcoming plans.
• Custom iPad application
• Custom iPhone application
• Custom Google Maps integration
• Custom analytics solution
agency credentials
page 18

19.
thank
you