FACEBOOK POST
CHEAT SHEET
Facebook Wall Post Cheat Sheet
Overview
Content is king when it comes to Facebook but success is often dependant on the ex...
Length
Posts with 80 characters or less
receive 23% higher interaction
rates than longer posts. The
problem for brands is ...
Call to action
The most effective calls to action
on Facebook include like, caption
this, share, yes or no and thumbs
up. ...
Emoticons
:-) + 35% interaction rate
;) + 38% interaction rate
<3 + 50% interaction rate
:) + 52% interaction rate
;-) + 6...
Facebook Wall Post Cheat Sheet
7x	

When fans are specifically asked to share a post,
fans react remarkably well; posts tha...
Facebook Wall Post Cheat Sheet
+68%	

Because long URLs receive 16% higher
interaction rates than shortened URLs, it is
be...
Facebook Post Cheat Sheet
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Facebook Post Cheat Sheet

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This Facebook Post Cheat Sheet should provide you with everything you need to maximise your post engagement and extend your reach on Facebook.

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Facebook Post Cheat Sheet

  1. 1. FACEBOOK POST CHEAT SHEET
  2. 2. Facebook Wall Post Cheat Sheet Overview Content is king when it comes to Facebook but success is often dependant on the execution. Besides knowing what content works for your fans, it’s also important to consider how to get the most interaction on your Facebook posts. Thanks to Facebook’s algorithm, Edgerank, which determines which content shows up in the newsfeed, the more engagement your posts get the more chance they have of being seen by more of your Facebook fans. This ‘cheat sheet‘ should provide you with everything you need to maximise your post engagement on Facebook. Enjoy.
  3. 3. Length Posts with 80 characters or less receive 23% higher interaction rates than longer posts. The problem for brands is that more than 75% of posts are beyond the optimum length, thus interacting interaction. Your motto should be ‘ruthlessly shorten’. Facebook Wall Post Cheat Sheet 80 Data from: LinchpinSEO
  4. 4. Call to action The most effective calls to action on Facebook include like, caption this, share, yes or no and thumbs up. These options all see interaction rates of 48% higher than average or more. Conversely, words such as take, click, submit, check and shop see significantly lower interaction rates. If you don’t ask they won’t do. Facebook Wall Post Cheat Sheet 48% Data from: LinchpinSEO
  5. 5. Emoticons :-) + 35% interaction rate ;) + 38% interaction rate <3 + 50% interaction rate :) + 52% interaction rate ;-) + 60% interaction rate :( + 60% interaction rate :-D + 80% interaction rate :P +102% interaction rate :D +138% interaction rate Facebook Wall Post Cheat Sheet Posts that contain emoticons receive 52% higher interaction rates. Data from: LinchpinSEO
  6. 6. Facebook Wall Post Cheat Sheet 7x When fans are specifically asked to share a post, fans react remarkably well; posts that ask for shares have a share rate 7X higher than those that don’t ask for a share. 3.3x When fans are specifically asked to comment on a post, there is a 3.3X higher comment rate than when they are not asked to comment. 3x When fans are specifically asked to like a post, there is a 3X higher like rate than when they are not asked to like. 68% Posts that use ‘winner’ as a keyword get a 68% higher interaction rate than average. 46% Posts that use ‘win’ as a keyword get a 46% higher interaction rate than average. 42% Posts that use ‘giveaway’ as a keyword get a 42% higher interaction rate than average. Share Comment Like Winner Win Giveway Data from: LinchpinSEO
  7. 7. Facebook Wall Post Cheat Sheet +68% Because long URLs receive 16% higher interaction rates than shortened URLs, it is beneficial to use a display URL which gives an indication of the link’s final destination. +92% Though posts containing questions receive slightly lower interaction rates overall, they generate 92% higher comment rates than non-question posts.The value from this type of post is the insight generated from the responses. +15% Posts that have a question located at the end have a 15% higher interaction rate than those with a question asked in the middle of the post. +100% Posts that have question located at the end have a 2X higher comment rate than those with a question asked in the middle of the post. 5.5X Posts that employ the ‘caption this’ strategy generate a 5.5X higher comment rate than posts without a ‘caption this’ strategy. Additionally, caption this posts increase the overall interaction rate by more than 100% 4X Using a ‘fill in the blank’ strategy, in which brands ask fans to add their own words or phrases to complete a sentence, is a great way to start a dialogue within a Facebook community. Posts that use a ‘fill in the blank’ strategy receive 4X as many comments as those that do not. URLs Questions End question End question Caption this Fill in the blank Data from: LinchpinSEO

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