Mobile Applications in the Public Sector - Best Practices

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Presentation on "Best Practices - Mobile Apps for the Public Sector", held on 11 October 2012, ]init[ Aurope, Brussels.

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Mobile Applications in the Public Sector - Best Practices

  1. 1. Mobile Applications Mobile Applications Best Practices – Mobile Apps for the Public SectorLeonard.Herbig@init.de Brussels, 11.10.2012
  2. 2. Mobile Applications Mobile website vs. native mobile application Why create a native mobile app? How to make your app successful Best Practices in the public sector German Customs Administration mobile app National Library of Medicine mobile app U.S. Congress mobile appLeonard.Herbig@init.de Brussels, 11.10.2012
  3. 3. Mobile ApplicationsMobile website vs. native mobile application Native Mobile App Software application designed to run on smartphones, tablet computers and other mobile devices Is programmed for different operating systems (i.e. Android, iOS or Windows) Is available via e.g. App Store (Apple) and GooglePlay (former Android Market) Use hardware device resources (e.g. camera, GPS-sensor) Mobile website Web site designed for the small screens of mobile phones Runs in browser of the device Responsive Design Does not use device resources (e.g. camera)Leonard.Herbig@init.de Brussels, 11.10.2012
  4. 4. Mobile ApplicationsWhy create a native mobile app? Reach specific target audience Create added value for the end user Functionality Information Services Create user interactions Enhance image of your organization or brandLeonard.Herbig@init.de Brussels, 11.10.2012
  5. 5. Mobile ApplicationsHow to make your mobile application successful Benefits Deliver a benefit to your audience. Usability Usability is king. Frequent use Provide content that is useful more than once. Timing Consider the timing of publishing the app, new input, new add-ons.Leonard.Herbig@init.de Brussels, 11.10.2012
  6. 6. Mobile ApplicationsBest Practices German Customs WISER - National Library of U.S. Congress mobile app Administration mobile app Medicine mobile appLeonard.Herbig@init.de Brussels, 11.10.2012
  7. 7. Mobile ApplicationsGerman Customs Administration Mobile AppTarget audience: Travelers and people entering GermanyIn just 4 days the app reached the Top10 in GooglePlay and the AppleAppStore!Leonard.Herbig@init.de Brussels, 11.10.2012
  8. 8. Mobile ApplicationsGerman Customs Administration Mobile App Benefits Customs calculator anywhere Usability Easy to use and no internet connection required Frequent use Useful on any trip from and to Germany Timing Published directly before holiday seasonLeonard.Herbig@init.de Brussels, 11.10.2012
  9. 9. Mobile ApplicationsNational Library of Medicine Mobile AppTarget audience: Emergency responders and general publicMaking the world a safer place.Leonard.Herbig@init.de Brussels, 11.10.2012
  10. 10. Mobile ApplicationsNational Library of Medicine Mobile App Benefits Extensive database for hazardous materials and advice how to react to emergencies Usability Easy to use and intuitive navigation Frequent use Can be used for any emergency. Especially useful for professional emergency responders Timing Published at a time where alert levels were generally high in the U.S.Leonard.Herbig@init.de Brussels, 11.10.2012
  11. 11. Mobile ApplicationsU.S. Congress Mobile AppTarget audience: People with interest in politics and general publicBringing democracy to the people.Leonard.Herbig@init.de Brussels, 11.10.2012
  12. 12. Mobile ApplicationsU.S. Congress Mobile App Benefits The U.S. Congress in your pocket. Insights into the world of the U.S. congress for everybody Usability User-friendly design and easy to use Frequent use Constantly changing content Timing Published in a time where people try to get more information on the political activity due to the financial crisisLeonard.Herbig@init.de Brussels, 11.10.2012
  13. 13. Mobile ApplicationsConclusion Mobile website = native mobile app Arguments for an app Reach specific target audience Create added value for the end user Create user interactions Enhance image of your organization Critical factors of success are Create benefits Ensure high usability Ensure frequent use Consider timing of publicationLeonard.Herbig@init.de Brussels, 11.10.2012
  14. 14. Mobile ApplicationsThank you for your attention! Any questions? Please ask!Leonard.Herbig@init.de Brussels, 11.10.2012

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