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Group buying us-india-china-ingurus-sai pola

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Group buying is gaining popularity among Indian Internet users and local merchants in metros as well as smaller cities.

This trend has reached a juggernaut stage where in almost nations across the globe are getting sucked into it and the viral effect is so powerful it has started shaking up even Google’s foundations

Published in: Business, Spiritual
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Group buying us-india-china-ingurus-sai pola

  1. 1. A Study by – INGurus.com Group Buying: Past - Perfect , Present - Hot , Future -???
  2. 8. INDIAN SCENARIO: 3G + TABLETS + SMARTPHONES On-Demand, On-the-Go, Always-On INTERNET BROWSING BOOM in INDIA By 2012
  3. 10. USA INDIA CHINA AUSTRALIA
  4. 11. INDIAN MARKET is JUST Warming UP... BUT are Cos READY for Google Offers / Groupon / Facebook deals?
  5. 13. Think Global , but Act Local . IN , .CO.IN (INDIA) is where you should be, if INDIA is your Market say GOOGLE stats When doing BIZ in INDIA think Either you get the desired Name or don’t, but your competitor certainly will.   http://www.scoopon.com.au/ http://www.jumponit.com/ http://cudo.com.au/ http://www.jigocity.com.au/ http://crowdmass.com.au/ Example: Australia Group Buy Sites - LOCALIZING
  6. 16. <ul><li>Google Offers is not run by a sales-executives oriented model. The fact sheet shows that, businesses can themselves register and put their deal up on Google Offers, market it, run it, collect the money and serve the customers. </li></ul><ul><li>Google Offers - powered by Google checkout and promoting a deal through Facebook, Twitter, Buzz, Google Reader and Email. </li></ul><ul><li>Google has a slew of products that complements Google Offers — Maps, Latitude, Hotpot, Places and the NFC support on Gingerbread. </li></ul><ul><li>What has to be seen is how this impacts the Indian and other emerging markets. A shrewd maneuver by Google would be to take less than the traditional 50 % commission that Groupon takes off the price of the deal. </li></ul><ul><li>Sources: </li></ul><ul><li>http://searchengineland.com/google-readies-groupon-clone-report-61930?utm_source=twitterfeed&utm_medium=twitter </li></ul><ul><li>http://www.scribd.com/mobile/documents/47286019 </li></ul>Now Comes the Giant -
  7. 17. 3 Indian Cos STATS
  8. 18. for GROUPON
  9. 19. Why Domain Names Matter <ul><li>Domains are assets that are both collectible and revenue producing </li></ul><ul><li>Each domain is unique – no two are exactly alike </li></ul><ul><li>Hold an inherent ability to attract traffic </li></ul><ul><li>Domains are both the avenue and the storefront of the internet </li></ul><ul><li>Creates the first impression online; Primary way an online consumer interacts with your brand or brand extension </li></ul><ul><li>Also the primary way, they locate your online store </li></ul>
  10. 21. STEP A Of Dynamic Minisites STEP B Of Dynamic Minisites
  11. 22. Generic Domains Search Volume vs. Type-In Unique Visitors Search Volume Annual Uniques There is a direct relationship between domain phrase search volume and domain traffic volume
  12. 23. 18 Reasons to Own A Pool of Generic Domain Names by Groupbuying Cos. <ul><li>Competition: Buy business related key domain names so your competition can't use them for their benefit and/or against you. What if they bought the domain names that you are thinking about buying? You may NEVER have the opportunity to own them ever again. And now the domains that you once liked are now being used to against you. Don't look back someday and regret not buying the domain names you want. </li></ul><ul><li>Branding: Develop your new domain name to feature your brand name products or services. All domain names are unique but there are only so many good ones relevant to your interests </li></ul><ul><li>Creative Domain Marketing: See below a list of domains that have been used by national brands, yet the domain do not contain any brand name. </li></ul><ul><li>MAJOR international corporations have been buying, developing and aggressively marketing domain names that DO NOT mention their brand name. These domains are owned by the corporations or the marketing agencies that they utilize for their advertising campaigns. </li></ul>
  13. 24. 18 Reasons to Own A Pool of Generic Domain Names by Groupbuying Cos. <ul><li>Direct Navigation: This occurs when an end user types YourDomainName . extension into their browser directly without even searching to find your site. Many of our keyword-specific domains enjoy Direct Navigation. </li></ul><ul><li>Forwarding: Forward your new domain name to your existing website or any other web site/web page you wish. Buy all the related domain names that you can and point them all (masked to prevent duplicate content) to your existing site thus giving your main domain more reach. </li></ul><ul><li>Grouping: Buy groups of domains when you can, especially if one seller has many that you want. You can probably get a nice package deal and all in one transaction. Buy the plural, the local, the geo, the ...ed, the ...ing, the dash version and others in the keyword, category or industry that interests you. </li></ul><ul><li>Keywords: If you bid on keywords at Google AdWords and Yahoo Search Marketing to advertise your existing website, you should own domain names that include those same keywords that are important to your business. Also Adwords buying is expensive and is prone for flawed PPCs. Use both options for optimal benefit. </li></ul><ul><li>Limited supply: Since there really aren't any good domains left to be registered, they now have to be bought in the secondary market. If you don't have a good domain portfolio, you better focus on where you want to be in three years and buy up the domains you think you will be using. </li></ul><ul><li>Location, Location, Location: Buying a good domain is like opening a store in a great location. </li></ul>
  14. 25. 18 Reasons to Own A Pool of Generic Domain Names by Groupbuying Cos. <ul><li>Mobility: Consumers are more mobile than ever and now have easy access to the Internet via their cellphones so there are more opportunities for people to use the Internet and visit your domain names or web sites especially group buying websites with limited offer periods. </li></ul><ul><li>Niche: Is it a niche business? Entrepreneurs, investors and developers settle into a niche, they will buy, hold and/or develop the domains they own. If your niche is getting popular and is in demand, what are you waiting for? You better start buying the domains you want for tomorrow or they may NEVER EVER be available again...EVER! </li></ul><ul><li>Online Advertising Spending: A quick internet search on this term will provide you with plenty of proof that online advertising spending has risen every year for many years and will continue to rise. Today’s domain boom is being fueled primarily by the advertising dollars spent on traffic provided by domain owners. A July report from JupiterResearch predicted that online ad spending will soar to $25.9 billion by 2011. </li></ul><ul><li>Portfolio: Owing a diverse portfolio of domain names will increase your &quot;irons in the fire&quot;. Keywords, categories and industries your run in. Also, you may want to own a domain name that you will someday develop. If you have a nice portfolio of domain names, you will be able to pick the domain that's right for your next online venture. </li></ul><ul><li>Search Engine Results: Many webmasters aver that having keyword rich geo domains help your sites show up better in search engine results. </li></ul>
  15. 26. 18 Reasons to Own A Pool of Generic Domain Names by Groupbuying Cos. <ul><li>Print Advertisements : If you do any advertising in magazines or newspapers, you want a domain name that will catch the readers' eye. Also, think about what you pay for one month's print ad. Spend that amount to buy a good domain. MANY great domain names can be purchased cheaply. </li></ul><ul><li>Supply and Demand: There is obviously a limited supply of quality or unique brand domain names. As Internet use continues to explode around the world and among future generations, good domains will only increase in value. </li></ul><ul><li>Think ahead: Buy domain names that will be popular in one to three years and be patient. Wait for the industry and the market to develop, then your efforts to capitalize, monetize them improve. </li></ul><ul><li>Viral Marketing: Buy memorable (brand or keyword) domain names and use them so others can easily pass it along to others and you can enjoy the power of viral marketing. </li></ul><ul><li>NOTE TO VENTURE CAPITALISTS/ PE Funds AND CORPORATE INVESTORS </li></ul><ul><li>Consider buying a portfolio of related domains as: </li></ul><ul><li>1. You will &quot;own&quot; the niche you invested in . </li></ul><ul><li>2. Offer value added service to your start ups or divisions by providing them with quality domains that can be used to accelerate and ramp up the biz to success. </li></ul><ul><li>3. Prevent other start ups, VCs and corporations from using related domain names against you or your portfolio companies </li></ul><ul><li>After all, its your Money. Help the Investee companies Grow faster in the Internet age. </li></ul>
  16. 27. Creative Generic Domains Marketing Some US Cos Examples, Indian Cos Yet to Wakeup!!! <ul><li># American Egg Board - NaturesMiracleFood.com </li></ul><ul><li># American Express - ILoveMiamiSpice.com </li></ul><ul><li># American Express - InChicago.com InNYC.com </li></ul><ul><li># American Lung Association - AsthmaControl.com </li></ul><ul><li># AstraZeneca - GettingItRight.com </li></ul><ul><li># Anheuser-Busch - BeeResponsible.com </li></ul><ul><li># Bayer - NoFleas.com </li></ul><ul><li># Bayer - WonderDrug.com </li></ul><ul><li># Barnes and Noble - Books.com </li></ul><ul><li># Burger King - ChickFlix.com </li></ul><ul><li># Burger King - HaveItYourWay.com </li></ul><ul><li># Calvin Klein - Bras.com </li></ul><ul><li># Calvin Klein - Underwear.com </li></ul><ul><li># Campbell's Soup - MySoup.com </li></ul><ul><li># Citibank - StudentLoan.com </li></ul><ul><li># CocaCola - HowDoYouHangOut.com </li></ul><ul><li># Discovery Channel - PlanetEarth.com </li></ul><ul><li># Dish Network - SuckFreeTV.com </li></ul><ul><li># Dunkin Donuts - MyIcedCoffee.com </li></ul><ul><li># Eli Lilly - DepressionHurts.com </li></ul><ul><li># Ford - GenuineService.com </li></ul><ul><li># General Electric - TransportationServices.com </li></ul><ul><li># GlaxoSmithKline - RestlessLegs.com </li></ul><ul><li># GlaxoSmithKline - Asthma.com </li></ul><ul><li># H&R Block - TaxCut.com </li></ul><ul><li># JC Penny - Gift.com </li></ul><ul><li># Johnson and Johnson - Baby.com </li></ul><ul><li># Master Card - WinANewHouse.com </li></ul><ul><li># MasterCard - Priceless.com </li></ul><ul><li># Microsoft - Investor.com </li></ul><ul><li># Microsoft - WorkWherever.com </li></ul><ul><li># Nestle - ForTheKidInYou.com </li></ul><ul><li># Nestle - Meals.com </li></ul><ul><li># Office Depot - School.com </li></ul><ul><li># Pepsi - EveryTenMinutes.com </li></ul><ul><li># Pfizer - JustAskToday.com </li></ul><ul><li># Procter & Gamble - BecauseYoureHot.com </li></ul><ul><li># Procter & Gamble - ShareYourSecret.com </li></ul><ul><li># Roche - FluFacts.com </li></ul><ul><li># Siemens - ImagineYourNeighborsFaces.com </li></ul><ul><li># Tmobile - TheOnlyPhoneYouNeed.com </li></ul><ul><li># Toshiba - EndTheStealing.com </li></ul><ul><li># Unilever - CanYouTell.com </li></ul><ul><li># Wedding Channel - Weddings.com </li></ul><ul><li># Wendys - ThisIsMyBurger.com </li></ul><ul><li># Xerox - FrugalColor.com </li></ul>
  17. 28. Appendix/References <ul><li>We thank all the below sources without whom we would have missed the big picture: </li></ul><ul><li>http://domainnamewire.com/2010/05/05/vmops-buys-cloud-com-from-meetup-co-founder/ </li></ul><ul><li>http://www.google.com/trends </li></ul><ul><li>http://www.google.com/insights/search/# </li></ul><ul><li>http://fusible.com/2010/10/group-buying-is-hot-now-groupbuying-com-goes-up-for-auction/ </li></ul><ul><li>http://www.networkworld.com/news/2010/050410-vmops-cloud-domain.html?hpg1=bn </li></ul><ul><li>http://morganlinton.com/2011-seo-essentials-google-loves-local-and-you-should-too/ </li></ul>

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