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Martal TEST CASES - COMMERCIALIZATION

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Martal TEST CASES - COMMERCIALIZATION

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Martal TEST CASES - COMMERCIALIZATION

  1. 1. March 2015 1 TEST CASES - COMMERCIALIZATION STRATEGIES FOR INTERNASHIONAL MARKETS
  2. 2. 2 • Martal Consulting Group is a business development boutique. • Martal Group operates globally since 2003. Who we are Martal Consulting Group
  3. 3. 3 • Outsourced business development & companies representation. • Tech Transfer - IP commercialization • Start up capital & Investment raising What we do
  4. 4. 4 Our Clients & Partners
  5. 5. 5 Added value of regional presence Customers from Israel and Eurasia represented by Martal in North America Customers Markets
  6. 6. 6 Added value of regional presence Customers from Israel and Eurasia engage Martal for consulting and business development in North America Customers escorted by local Martal team Investors approached by local Martal team Israeli startup raised $12M in US based VC Israeli project licensed IP in US, received $1.5M upfront
  7. 7. Our Team US & Canada Stan Fillipin Jane Barkovsky, Yael Babichev, Alex Weiss IT & Storage Expert Corporate Branding Biotech Expert IT tech sales expert Israel Ilan Winkler Greg Shuster Igor Scherbak Xenia Chagan Alex Zaidelson Biotech Expert Med. Device & Electro-Optics expert BioMed expert IT & New media nano materials expert expert, enterpreneur Vitaly Vishnepolsky
  8. 8. 8 Success Stories tech transfer => 20 Universities in Israel, North America, Eastern Europe
  9. 9. Ariel R&D ltd 2006 – 2014 contract Tech Transfer Company building – test case 9 The start & foundation 2004-2006 Active Growth 2007-2012 Commercialization results 2012-2014 Martal retained from time to time to identify commercially viable emerging technologies. Martal retained on a full time basis for obtaining government grants; creating research collaborations, negotiating sponsored research. Martal leads a team of 5 outsourced licensing executives, reporting to CEO; The team discovers new commercial outlets for University IP and assists in the formation of spin-off ventures and IP licensing
  10. 10. 10 Ariel R&D 2006 – 2014 test case - Financial results 2006-2007 2008-2012 2013-2017E Funded R&D Projects Funds Raised for Spin-off Companies Martal Group Achievements: •Increased commercialization revenues by over 1,000% by securing multi-million dollar R&D funding and annual royalty income. •Directly contributed to 2,000% growth in raised venture capital over the 2009-2013 period (over 16M$ raised for 6 spinoffs).
  11. 11. 11 Ariel R&D test case – licensed IP & contracted R&D
  12. 12. 12 Success Stories startup exits
  13. 13. 13 Omrix - Martal contribution Strategic Analysis, Business Plan, Exit for investor
  14. 14. 14 Omrix - Martal contribution Strategic Analysis, Business Plan for investor
  15. 15. 15 Uri-Dent - Martal contribution Company strategy, Business Plan, Exit for investor Uri-Dent was sold to Dentsply International Inc. for 100M$
  16. 16. 16 Uri-Dent - Martal contribution Market Research, Strategic Analysis, Business Plan, Exit for investor for investor
  17. 17. 17 Memic - Martal contribution Product definition, investor relations, 750K$ raised, Exit for investor
  18. 18. 18 Memic - Martal contribution Product definition, investor relations, 750K$ raised, Exit for Martal Capital
  19. 19. 19 Success Stories startup financing and BD
  20. 20. 20 Sportandme Платформа спортивных соревнований Определение продукта Заключение сделки с партнером – Titan bet Привлечение инвестиции от Playtech Наша роль в проекте:
  21. 21. 21 ETV - Martal contribution Product definition, materials for investor, 12M$ raised
  22. 22. 22 Energtek - Martal contribution Product definition, investor relations, confidential$ raised

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