What is Innovation?It’s about looking
at your customers& seeing things from their viewpoint.Not your own.Innovation is a business affair.It is about creating value bychallenging the culture and”how we do things around here”.
CREATIVITYCreativity is a generic term.
Itis abstract and has noreference to quality in regards Telling someone that we are going to have a creativeto a speciﬁc situation or task process implies nothing more than: ”We are going to spend some time coming up with something new”Creativity is not a goal in But, it should be:itself, it´s the character of anactivity; it implies nothing ”We are going to come up with some shit thatmore than an exploration really works.”with the intention of creatingsomething new with somekind of value. Creativity is not a talent. Creativity is a drive IMAGE BY MISTERBISSON ON FLICKR.COM
IMAGE BY SYNTECHIC FUTURE ON
FLICKR.COMxttwo proble ms:since all companys benchmark each other itis all about the hammer andif you think your only tool is a hammer, everyproblem starts looking like a nail
PlayCreativity & Innovation & ”Please
clap, and create the sound of thunder... ”...the interesting thing here though is that I asked a group of kids exactly the same question. Not one of you got of your seat to think, right, how can I clap - maybe I can use other parts of my body to create extra a single one of you thought about clapping in a slightly diﬀerent way sounds. Not other than sitting in your seats there and using two hands”. -Evelyn Glennie
Why didnt I thinkof that?
We hear this all too often. For innovation to happen, for ideas to come to life, there HelloI thought of that needs to be a dramatic shift in our mind set.years ago, we just So, why is it so hard??didnt have themoney/ the timingwasnt right!
If you do not manage
culture -the culture manages you... ent! iﬀerDont let your environment Our mental maps narrows us!! to be ddeﬁne your strategy... hard It´sCreate a strategy that deﬁnesyour environment!
copy transform combine Innovation &
Creativity 1% Idea > 99% Execution. It is about ACTION. Creating what you can not see.It is about CONNECTION. Connecting people and ideas It is about DEVIATION. Forging new combinations.
We needa betterrecordingdevice.Today we are
getting betterand better at masuring what´seasy to measure - not what´simportant.What you measure gets done,so what do you measure?We need to understand whatreally creates value and then IMAGE BY: MATT BLAZE ON FLICKR.COMmeasure it evidence based.