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LEAD GENERATION FOR HIGHER EDUCATION
JANUARY 7, 2015
WELCOME TO THE LEAD GENERATION
At Ingenex our goal is to
delight digital users and
deliver breakthrough
results for our partners
DEREK MEHRABAN, CEO
WHO WE’VE HELPED
WHAT IS THE LEAD GENERATION?
UNDERSTANDING YOU THE CLIENT
UNDERSTANDING THE PROSPECT
DELIVERING EXCELLENCE
HOW IT WORKS
ATTRACT CONVERT CLOSE DELIGHT
BLOG
KEYWORDS
SOCIAL MEDIA
FORMS
CALLS-TO-ACTIONS
LANDING PAGES
EMAIL
TESTIMOIN...
SOCIAL
BLOG
EMAIL
Direct Mail
0 Customers
15 KEYWORDS
4 Vists
0 Contacts
0 Customers
2 WORKFLOWS
903 Total Started
0 Joine...
PURCHASING DESIGN
TIME
LEVELOFINFLUENCE
DISCOVER CONSIDERATION SELECTION
1 2
3 4
5 6
HOW LEAD GENERATION FOR 

HIGHER EDUCATION WORKS?
THE PLAYERS
TODAY’S STUDENTS
UNIVERSITY MARKETING & RECRUITMENT ALL STARS
MEET THE LEAD GENERATION TEAM
DEREK MEHRABAN
ANDREA KELLY
JORDAN ECKSTEIN
BEN JESSUP
JOHN WRIGHT
COURTNEY MORROW ALLISON L...
PARENTS, TEACHERS, AND 

OTHER INFLUENCES
THE PROBLEM
•Highly competitive market - many universities competing for
students

•Enrollment numbers are trending down n...
THE OFFER
•You already have great
content students want
!
•Convert them to digital
download offers

•You can create a seri...
THE LANDING PAGE
•No Navigation

•Easy to Follow Path to
Conversion

•Clear Benefit to Download

•Minimum Info to Acquire L...
BLOG POSTS
•A Blog is Key to Your Success

•Regular blogging, compelling 

images, CTA’s per post

•Blogs provide valuable...
EMAIL MARKETING
•Email marketing can drive
traffic to your offers

•Drive traffic to blog posts via
email

•Always encourage...
SOCIAL MEDIA MARKETING
•Share your blog posts on social
networks

•What social networks are best?

•Use tools like Snapcha...
PAID SEARCH/SOCIAL
•Organic search is 1/2 the battle
but paid brings traffic

•High CPC in educational
marketing easily ove...
ANALYTICS & MEASUREMENT
•Track the entire process -
Cost per Lead, Cost per
New Student

•Learn what offers convert
better...
RESULTS OF SUCCESSFUL LEAD GENERATION
Full Classrooms Happy Marketing

Teams
Capital Growth
LEAD GENERATION FOR 

HIGHER EDUCATION WORKS
ALL IT TAKES IS…
1. A Great Product 2. Smart In 

House Team
3. Talented 

Agency Partner
THANK YOU
Derek Mehraban


@mehraban or @ingenex


facebook.com/ingenex



http://ingenexdigital.com
!
http://go.ingenexdi...
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Lead Generation for Higher Education

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Every higher education marketing and admissions department is working to attract the best and brightest students to their university.

Lead Generation for Higher Education is essential to reaching the right students for your university, and reaching your enrollment goals.

Published in: Marketing
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Lead Generation for Higher Education

  1. 1. LEAD GENERATION FOR HIGHER EDUCATION JANUARY 7, 2015 WELCOME TO THE LEAD GENERATION
  2. 2. At Ingenex our goal is to delight digital users and deliver breakthrough results for our partners DEREK MEHRABAN, CEO
  3. 3. WHO WE’VE HELPED
  4. 4. WHAT IS THE LEAD GENERATION?
  5. 5. UNDERSTANDING YOU THE CLIENT
  6. 6. UNDERSTANDING THE PROSPECT
  7. 7. DELIVERING EXCELLENCE
  8. 8. HOW IT WORKS ATTRACT CONVERT CLOSE DELIGHT BLOG KEYWORDS SOCIAL MEDIA FORMS CALLS-TO-ACTIONS LANDING PAGES EMAIL TESTIMOINALS WORKFLOWS UPSELL SOCIAL MONITOR SMART CONTENT STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
  9. 9. SOCIAL BLOG EMAIL Direct Mail 0 Customers 15 KEYWORDS 4 Vists 0 Contacts 0 Customers 2 WORKFLOWS 903 Total Started 0 Joined Goal List 0% Conversion Rate 4 SMART CTA’S 132 CTA Visits 9 CTA Clicks 0 Submissions SUBTIE Social Media Landing PageBlog Social Media Direct Mail Email #1 CONFLICT LANDING PAGE WWW WEBSITE ?CORE CONTENTPAID SOCIAL $ $ PAID SEARCH ELEMENTS OF INBOUND MARKETING CAMPAIGN
  10. 10. PURCHASING DESIGN TIME LEVELOFINFLUENCE DISCOVER CONSIDERATION SELECTION 1 2 3 4 5 6
  11. 11. HOW LEAD GENERATION FOR 
 HIGHER EDUCATION WORKS?
  12. 12. THE PLAYERS
  13. 13. TODAY’S STUDENTS
  14. 14. UNIVERSITY MARKETING & RECRUITMENT ALL STARS
  15. 15. MEET THE LEAD GENERATION TEAM DEREK MEHRABAN ANDREA KELLY JORDAN ECKSTEIN BEN JESSUP JOHN WRIGHT COURTNEY MORROW ALLISON LOEHR
  16. 16. PARENTS, TEACHERS, AND 
 OTHER INFLUENCES
  17. 17. THE PROBLEM •Highly competitive market - many universities competing for students
 •Enrollment numbers are trending down nationally
 •Need the best quality students, and best fit for your school
 •It’s a digital world. Your online must supplement traditional ! ! ! !
  18. 18. THE OFFER •You already have great content students want ! •Convert them to digital download offers
 •You can create a series of offers 
 •Different offers for different personas ! !
  19. 19. THE LANDING PAGE •No Navigation
 •Easy to Follow Path to Conversion
 •Clear Benefit to Download
 •Minimum Info to Acquire Lead ! ! ! ! !
  20. 20. BLOG POSTS •A Blog is Key to Your Success
 •Regular blogging, compelling 
 images, CTA’s per post
 •Blogs provide valuable content, SEO Benefit, and links to offers
 •Suggest 3-4 blog posts per core offer over time ! !
  21. 21. EMAIL MARKETING •Email marketing can drive traffic to your offers
 •Drive traffic to blog posts via email
 •Always encourage a click to read more
 •Email is the ultimate nurturing tool ! !
  22. 22. SOCIAL MEDIA MARKETING •Share your blog posts on social networks
 •What social networks are best?
 •Use tools like Snapchat or Instagram to reach younger crowd
 •Social drives leads, but also retention tool !
  23. 23. PAID SEARCH/SOCIAL •Organic search is 1/2 the battle but paid brings traffic
 •High CPC in educational marketing easily over $10 - $20 per click
 •Low CTR on general keywords - Under 1%
 •Paid social often a good way to reach targeted audience !
  24. 24. ANALYTICS & MEASUREMENT •Track the entire process - Cost per Lead, Cost per New Student
 •Learn what offers convert better
 •Dump the losers, spend on the winners
 •Build, test, and refine always !
  25. 25. RESULTS OF SUCCESSFUL LEAD GENERATION Full Classrooms Happy Marketing
 Teams Capital Growth
  26. 26. LEAD GENERATION FOR 
 HIGHER EDUCATION WORKS
  27. 27. ALL IT TAKES IS… 1. A Great Product 2. Smart In 
 House Team 3. Talented 
 Agency Partner
  28. 28. THANK YOU Derek Mehraban 
 @mehraban or @ingenex 
 facebook.com/ingenex
 
 http://ingenexdigital.com ! http://go.ingenexdigital.com/lead-generation-tips For more Lead Generation tips download our guide

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