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Inbound MarketingBy Derek Mehraban @mehraban

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Image Source BlueGlass.comINBOUND VS. OUTBOUND

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Inbound marketing is creating content to drawcustomers into your message, as opposed totraditional advertising try to interrupt a consumer totell them a message. Inbound marketing not onlyattracts potential customers, but also helps companiesbuild valuable backlinks for their websites andultimately expand their customer base. WHAT IS IT?

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“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Guy KawasakiWHO USES INBOUND?

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HOW IT WORKS

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Photo Credit: Qi Zhong BlogDRIVING TRAFFIC

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BLOGS

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IMAGES

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PRESS RELEASES

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SOCIAL MEDIA

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SLIDESHARE

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THE LANDING PAGE

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THE OFFER

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FOLLOW UP

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Photo Credit: Jeff_GoldenMEASURE SUCCESS

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Photo Credit:Yogendra174DON’T STOP THERE

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Photo Credit: laffy4kBUILD REPUTATION

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LEAD GENERATION

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“To be successful and grow your business and revenues,you must match the way you market your products withthe way your prospects learn about and shop for yourproducts. And you do that by generating leads throughinbound marketing.” - Brian Halligan & Dharmesh Shah, Co-Founders, HubSpotTHE PROCESS

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CREATE VALUABLE OFFERS

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CALL TO ACTION

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Photo Credit: D Sharon PruittLEAD NURTURING

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ANALYTICS MEASUREMENT

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ORGANIZE / ANALYZE

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LOWER COST PER LEAD

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Image Source: Qi Zhong BlogWHY?

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vs.INBOUND TOOLS

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Text Text Text Photo Credit: 401(K) 2013COSTS

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Photo Credit: lululemon athleticaSET GOALS

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• 3 blog posts published • 2 hours per week analyzing results and per week, including on- updating keyword page SEO on each new strategy, landing pages post and calls-to-action • 20 social media updates • One advanced content (Twitter, Facebook, & piece (webinar, video, LinkedIn) per week whitepaper etc.) per month • 2 hours per week brainstorming new ideas for content, lead • Ongoing PPC, social media, e-mail marketing generation and social and traditional marketing media campaigns to promote content$6K PER MONTH

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• High level strategist in search and social media marketing and lead optimization generation • Inbound marketing expert • Creative copywriter for experienced in using blogs, social media, web software such as HubSpot pages and advanced content or Marketo • Social media marketing • Website designer/developer expert who knows how to who knows how to build engage and monitor your and manage websites brand effectively • Graphic designer to • Search marketing expert support all of your inbound who knows SEO, paid marketing sites and campaigns5-6 PERSON TEAM

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INBOUND MARKETING ROI

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WEBSITE TRAFFIC

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• Website traffic: the interest level from your inbound marketing efforts • Retention rate: from a one- time customer to a loyal, • Lead conversions: from a repeat customer casual website visitor to a sales lead • Best strategies and tactics: which content topics, offers, • Sales conversion: from a sales social media venues and lead to a customer landing pages generate the best resultsSUCCESS FACTORS

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Derek MehrabanIngenex Digital Marketing @mehraban @ingenex ingenexdigital.comTHANK YOU