Inbound marketing focuses on creating valuable content to attract and engage potential customers, rather than interrupting consumers with traditional advertising. It involves activities like blogging, social media, images, press releases, and landing pages to drive traffic to a website and generate leads. Inbound marketing has lower costs than outbound marketing and can help businesses build reputation, generate leads, and expand their customer base over time through ongoing content creation and engagement. Success requires setting goals, measuring results, and continually optimizing content, offers, and marketing strategies.

1. Inbound Marketing
By Derek Mehraban
@mehraban

2. Image Source BlueGlass.com
INBOUND VS. OUTBOUND

3. Inbound marketing is creating content to draw
customers into your message, as opposed to
traditional advertising try to interrupt a consumer to
tell them a message. Inbound marketing not only
attracts potential customers, but also helps companies
build valuable backlinks for their websites and
ultimately expand their customer base.
WHAT IS IT?

4. “If you have more money than brains you should focus
on outbound marketing. If you have more brains than
money, you should focus on inbound marketing.”
Guy Kawasaki
WHO USES INBOUND?

5. HOW IT WORKS

6. Photo Credit: Qi Zhong Blog
DRIVING TRAFFIC

7. BLOGS

8. IMAGES

9. PRESS RELEASES

10. SOCIAL MEDIA

11. SLIDESHARE

12. THE LANDING PAGE

13. THE OFFER

14. FOLLOW UP

15. Photo Credit: Jeff_Golden
MEASURE SUCCESS

16. Photo Credit:Yogendra174
DON’T STOP THERE

17. Photo Credit: laffy4k
BUILD REPUTATION

18. LEAD GENERATION

19. “To be successful and grow your business and revenues,
you must match the way you market your products with
the way your prospects learn about and shop for your
products. And you do that by generating leads through
inbound marketing.”
- Brian Halligan & Dharmesh Shah, Co-Founders, HubSpot
THE PROCESS

20. CREATE VALUABLE OFFERS

21. CALL TO ACTION

22. Photo Credit: D Sharon Pruitt
LEAD NURTURING

23. ANALYTICS MEASUREMENT

24. ORGANIZE / ANALYZE

25. LOWER COST PER LEAD

26. Image Source: Qi Zhong Blog
WHY?

27. vs.
INBOUND TOOLS

28. Text
Text
Text
Photo Credit: 401(K) 2013
COSTS

29. Photo Credit: lululemon athletica
SET GOALS

30. • 3 blog posts published • 2 hours per week
analyzing results and
per week, including on- updating keyword
page SEO on each new strategy, landing pages
post and calls-to-action
• 20 social media updates • One advanced content
(Twitter, Facebook, & piece (webinar, video,
LinkedIn) per week whitepaper etc.) per
month
• 2 hours per week
brainstorming new ideas
for content, lead
• Ongoing PPC, social
media, e-mail marketing
generation and social and traditional marketing
media campaigns to promote content
$6K PER MONTH

31. • High level strategist in search and social media
marketing and lead optimization
generation
• Inbound marketing expert
• Creative copywriter for experienced in using
blogs, social media, web software such as HubSpot
pages and advanced content or Marketo
• Social media marketing • Website designer/developer
expert who knows how to who knows how to build
engage and monitor your and manage websites
brand effectively
• Graphic designer to
• Search marketing expert support all of your inbound
who knows SEO, paid marketing sites and
campaigns
5-6 PERSON TEAM

32. INBOUND MARKETING ROI

33. WEBSITE TRAFFIC

34. • Website traffic: the interest
level from your inbound
marketing efforts • Retention rate: from a one-
time customer to a loyal,
• Lead conversions: from a repeat customer
casual website visitor to a
sales lead • Best strategies and tactics:
which content topics, offers,
• Sales conversion: from a sales social media venues and
lead to a customer landing pages generate the
best results
SUCCESS FACTORS

35. Derek Mehraban
Ingenex Digital Marketing
@mehraban
@ingenex
ingenexdigital.com
THANK YOU