An Examination of How St. Louis Uses Twitter. Numbers, patterns, rankings, topics, trends and influencers of the over 500,000 St. Louisans using Twitter in 2010.

1. AN EXAMINATION
OF HOW ST. LOUIS
USES TWITTER
Numbers, patterns,
rankings, topics, trends
and influencers of the over
500,000 St. Louisans using
Twitter in 2010.
presented by:
+
REPORT CONTRIBUTORS: EDITOR: JASON FIEHLER • DESIGN: HEATH HARRIS & MEGAN ANDERSON • CONTENT: BRAD HOGENMILLER & EAMMON AZIZI • DATA COLLECTION: MARC BROOKS
VERSION 2.0

2. CONTENTS 0.0 » INTRODUCTION ...................................................................................3
1.0 » DATA ......................................................................................................4
2.0 » NUMBERS ..............................................................................................7
3.0 » LINKS ...................................................................................................22
4.0 » TRENDS ...............................................................................................42
5.0 » PEOPLE ................................................................................................46
6.0 » SPORTS ...............................................................................................55
7.0 » STLi ......................................................................................................59
8.0 » THE STL TWEETS TEAM .....................................................................63
9.0 » ABOUT INFUZ .....................................................................................64
The contents of this report are copyright 2011, Infuz, Inc. Infuz, STL Tweets and STL Index are not affiliated with Twitter.
2

3. INTRODUCTION
Rediscover The City We Live In.
When you look at the data, we too live in a city that never sleeps. The State of Twitter:
STL 2011 Report reveals what our city is doing and talking about every hour of every day.
The report was assembled using the STL Tweets platform, which allows us to view our
city from a unique perspective, collecting data about what St. Louis is sharing and
discussing on Twitter: people, places, culture, sports, pictures, locations, hashtags,
politics, you name it. We’re sharing with you what we discovered, from the obvious
things like chatter about the Cardinals and weather, to surprising stats like the most
popular brands and the hottest words of 2010.
As a St. Louisan, the numbers this report reveals continue to surprise me. If you live or
work in St. Louis, you’ll find this information fascinating as well. It’s a chance for all of us
to tap into conversations and trends in our city that we’d otherwise not be a part of.
This is the second report we’ve released, and I’d like to say thank you to Twitter, the city
of St. Louis and the people who made this report possible: Marc Brooks, Heath Harris,
Ryan Stephenson, Eammon Azizi, Megan Anderson, Kelly Stephenson, Susan Etter, Brad
Hogenmiller and the entire Infuz team.
I sincerely appreciate your participation and interest, and I look forward to discussing our
findings with you on Twitter.
Jason Fiehler
Founder, Infuz, STL Tweets & STL Index
@jasonfiehler
Share your feedback on Twitter using #SOTSTL
3

4. DATA
The data used to build this report was curated exclusively from the
STL Tweets database. STL Tweets is a comprehensive collection of
all the tweets that originate in and around the metro St. Louis area,
as well as tweets about St. Louis from all over the world. All data in
this report was gathered for the dates of January 1, 2010 through
December 31, 2010.
visit stltweets.com | 4
Copyright 2011 Infuz, Inc.

5. STL Tweets. Discover the True Pulse of St. Louis.
STL Tweets collects tweets through a Twitter Application Programming Interface (API) that utilizes a location search
function, returning publicly available tweets that originate within a 50-mile radius around the center of St. Louis city.
Additionally, a keyword search returns all tweets that mention a variety St. Louis-related words and topics.
STL Tweets pulls this data around the clock. That data is processed in the
following ways:
Tweets
Local tweets appear as a continuous updated stream of Twitter updates.
Links
STL Tweets determines how many times a specific link has been shared by
the St. Louis Twitter community and displays the most relevant links per
category based upon a value-sensitive ranking system.
People
STL Tweets curates tweets from everywhere to discover which Twitter users
are St. Louisans and which ones are just talking about St. Louis.
Categories
Categories are built around the terms most likely to occur for any given
topic, while also categorizing relevant people who tweet often about a
specific topic or are otherwise connected to that topic. Categories include
news, politics, sports, media, business, entertainment, life and culture.
DATA visit stltweets.com | 5
Copyright 2011 Infuz, Inc.

6. We Can’t Get Every Tweet.
Although STL Tweets is able to catalog the vast majority of tweets, full coverage just is not possible. We do not get
tweets from:
Non-Tweeters – even if a user’s location is in St. Louis, we don’t know
about them until they post tweets.
Blockers – tweets from any users that block STL Tweets via the
Twitter interface.
DMs – Direct Messages are private tweets between two users and are not
made available to STL Tweets.
Location – Tweets from users that do not indicate a location within 50 miles
of St. Louis or a location that isn’t identifiable as a STL–specific location (i.e.
“Da Lou”, Earth, St. Lewis, etc.)
Protected Tweets – Tweets from users that choose to protect their tweets
via the Twitter interface cannot be gathered.
Twitter Outages – Due to heavy usage and extreme growth, Twitter has
experienced stability issues and sporadic outages. During these periods,
STL Tweets receives few or no tweets.
DATA visit stltweets.com | 6
Copyright 2011 Infuz, Inc.

7. NUMBERS
This section is focused on totals, frequency and usage patterns of
St. Louis Twitter users. All reports and data in this study are from
January 1, 2010 through December 31, 2010.
visit stltweets.com | 7
Copyright 2011 Infuz, Inc.

8. The Number of Tweets In, Around or About St. Louis in 2010:
The total number of tweets gathered and used for this study from January 1, 2010 – December 31, 2010.
NUMBERS visit stltweets.com | 8
Copyright 2011 Infuz, Inc.

9. The Total Number of Active Tweeps In St. Louis in 2010:
An Active Tweep for our purposes is defined as a Twitter
account in St. Louis that tweeted at least one time in 2010.
NUMBERS visit stltweets.com | 9
Copyright 2011 Infuz, Inc.

10. Followers and Following
236
AVERAGE FOLLOWERS
Average number of followers per
4
AVERAGE LISTED
Average number of Twitter lists the active
active St. Louis Twitter user. St. Louis Twitter user belongs to.
244
AVERAGE FOLLOWING
Average number of users being
St. Louis Tweeps (Twitter
users) tend to follow
a similar number of
accounts, but aren’t much
for listing. In fact, almost
followed per active St. Louis Twitter
74% of STL Tweeps have
user.
never been listed.
NUMBERS
NUMBERS visit stltweets.com | 10
Copyright 2011 Infuz, Inc.

11. 2010 Daily Tweets
Average Tweets per Day
38,171 New Year’s Eve
67,061 Tweets
Cardinals’
Opening Day
70,000 34,212 Tweets
60,000
50,000
40,000
30,000
20,000
10,000
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
NUMBERS Average daily tweets during 2010 in, around and/or about St. Louis were just
above 38,000 and trending upwards. Low points in this chart reflect Twitter visit stltweets.com | 11
outages during which STL Tweets received little or no data.
Copyright 2011 Infuz, Inc.

12. Average Tweets per User per Day
10+ Tweets
per Day
1,282 Users
9 1 Tweet per Day
10 Tweets 317,984 Users
per Day 8
201 Users
7
6
5 Tweets
per Day
937 Users Less Than 1
Tweet per Day
4 189,334 Users
3
2 Tweets per Day
17,728 Users
NUMBERS The average STL Twitter user tweets once per day or less with a small number
of users tweeting 10 or more times a day. visit stltweets.com | 12
Copyright 2011 Infuz, Inc.

13. Hourly Activity 12 PM
2 PM • 702,546 Tweets
8 AM • 66,848 Tweeps
6 AM 6 PM
7 PM • 104,841 Retweets
10 PM • 250,419 @Replies
12 AM
NUMBERS This graph displays the total number of tweets per hour time slot originating within a 50
mile radius of St. Louis during January 1, 2010 to December 31, 2010. Additionally, it displays visit stltweets.com | 13
the total number of unique tweeps that tweeted at least once during each hour time slot.
Copyright 2011 Infuz, Inc.

14. Daily Activity SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
2,000,000
1,950,000
15.46%
1,900,000
14.51% 14.28%
1,850,000 14.20% 14.27%
1,800,000
13.89%
13.39%
Tweets By 1,750,000
Day of Week 1,700,000
Total tweets per day of week for January 1 – December 31, 2010.
600,000
575,000
550,000 15.33%
525,000 14.60% 14.34% 14.30%
13.82% 14.17%
500,000
13.43%
@Replies By 475,000
Day of Week 450,000
Total @Reply tweets per day of week for January 1 – December 31, 2010.
300,000
280,000
15.54%
260,000
14.78% 14.83% 14.75% 14.67%
240,000
220,000 13.23%
Retweets By 200,000 12.20%
Day of Week 180,000
Total Retweets per day of week for January 1 – December 31, 2010.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
NUMBERS visit stltweets.com | 14
Copyright 2011 Infuz, Inc.

15. Daily Activity SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
525,000
515,000
505,000 513,985
495,000
495,161
485,000 490,608
475,000
480,361 483,691
465,000
Unique Active 455,000
445,000
Tweeps by 435,000 451,008 448,117
Day of Week 425,000
Total number of users who tweeted at least once per day of week for January 1 – December 31, 2010.
4.0
3.9
3.8
3.95
3.7 3.79 3.79
3.77 3.77
3.6 3.76
3.5
3.68
3.4
3.3
Tweets per 3.2
Tweep By Day 3.1
of Week 3.0
Average number of tweets per user per day of week for January 1 – December 31, 2010.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
NUMBERS visit stltweets.com | 15
Copyright 2011 Infuz, Inc.

16. 43,132
be r 1,1
em
Tweets by Week 6 04
Dec Januar y
854,9
02
5,
and Month Fe
5
b
,4
ru
r1
ar
y
be
m
91
ve
7,5
No
62
01
51 52 02 0
3
50
368
04
Ma
49 05
48 06
,451,
rch
47 0
46
7
1,094,
Oc tober 1
08
45
09
44
43
10
2010
478
42
11
39 40 41
12 13 14 15 16
37 38
,354,557
A p ri l 7
36
17
35
34,9
18
be r 1
34
19
22
33
20
2
tem
3 21
31 22
30 23
Sep
9
8 2 24
27 2 26 25
M
ay
90
2
,0
6
76
,05
64
1,4
st u
Aug
Jun
1,070 e
,342
36
89,2
ly 1,4 Ju
NUMBERS Total tweets per week and per month for January 1 - December 31, 2010.
visit stltweets.com | 16
Copyright 2011 Infuz, Inc.

17. Average Tweets per Day by Month
50,000
35,305
Tweets
40,000
30,000
13,547
@Reply Tweets
20,000
7,167
Retweets
10,000
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Average Tweets Average @Replies Average Retweets
NUMBERS Average Tweets, @Reply Tweets and Retweets per day during each month
for January 1, 2010 to December 31, 2010. visit stltweets.com | 17
Copyright 2011 Infuz, Inc.

18. Active Accounts
600,000
534,040
500,000 accounts
400,000
300,000
200,000
100,000 116,786
accounts
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
NUMBERS Total number of unique STL Twitter accounts discovered by STL Tweets during January 1, 2010
to December 31, 2010. visit stltweets.com | 18
Copyright 2011 Infuz, Inc.

19. Average Tweets per Tweep by Month
5
4.35
Tweets
4
3
1.34
@Reply Tweets
2
0.60
Retweets
1
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Average Tweets Average @Replies Average Retweets
NUMBERS Total Tweets, @Reply Tweets, and Retweets per active STL Twitter user during
each month for January 1, 2010 to December 31, 2010. visit stltweets.com | 19
Copyright 2011 Infuz, Inc.

20. Top 10 Most Frequent Tweet Lengths
140 Characters 3.11% of all Tweets
139 Characters
138 Characters 3.21% of all Tweets
137 Characters
136 Characters
135 Characters Average
Tweet Length
84.13
134 Characters
133 Characters
Characters
70 Characters
54 Characters 0.82% of all Tweets
0% .5% 1% 1.5% 2% 2.5% 3% 3.5%
NUMBERS Average number of characters contained in an STL tweet for January 1 –
December 31, 2010. The maximum possible characters per Tweet is 140. visit stltweets.com | 20
Copyright 2011 Infuz, Inc.

21. CASE STUDY: SCOTTRADE®
Solution Being proactive is another facet of Scottrade’s customer service
When deciding how to approach customer service via Twitter, the efforts. This approach provides value as it contributes to customer
company contemplated creating a separate account to address retention, acquisition and brand awareness.
those inquiries but decided to serve its customers through one
account, @Scottrade. Providing customer service through the @
About Scottrade
Scottrade account began slowly and has grown into one of the
Investors who enjoy online stock trading will find value and
main functions of the account.
personalized customer service at online investing firm Scottrade.
Overview Staffing for the account expanded from one associate handling Founded in 1980, Scottrade enables customers to learn about
If you follow Scottrade (an online investing firm) on Twitter, you customer service, with the help of the National Service Center, online trading tools, stock market research and how to buy stocks
will quickly find it is not your average financial services Twitter in 2008-2009, to a dedicated, fully-trained team of nine on the online, many at just $7 per trade. With more than 500 nationwide
account. On any given day, Scottrade’s resident tweeter, Jessica company’s Service Center team that understands how to respond branch offices, Scottrade has the largest branch network among
Becker aka ^JB, uses Twitter to share news and information about in 140 characters or less (including their personalized ^initials at online brokerage firms. To learn more about one of FORTUNE
the company, educational information and assist customers and the end of each tweet). In addition, the social media team has a magazine’s “100 Best Companies to Work For,” visit about.
prospects. We will take you back through time to how this well- specialized system in place with the compliance department to scottrade.com or www.scottrade.com and follow us on Facebook,
oiled machine was born and how it got to where it is today. ensure that the company is adhering to all regulatory requirements. Twitter, YouTube and Flickr. Member FINRA/SIPC.
Challenge Results
For more than 30 years, Scottrade has become progressively Providing customer service on Twitter has been a positive Source: Forrester Research Twitter WebTrack (11/10), n = 30 (Twitter
known for its customer service—through its more than 500 branch experience for Scottrade. Scottrade’s use of Twitter has steadily accounts, US and Canada) Note: Firms that did not respond are not shown.
increased from 2010 to 2011 as more and more Scottrade *Exact response time is unknown but is longer than 8 hours.
offices, phone, email and chat. In 2007, when the firm began seeing
questions and inaccurate statements surface online, they naturally customers become aware that the company is accessible through †Average assumes a response time of 400 minutes for both @ShareBuilder
wanted to chime in. At this time, social networking and social the site. Because of this, standards for response times have and @ask_progressive
media were also becoming ‘hot’ topics. As an online brokerage, the been set so customers receive consistent experiences across all
Case study approved by Scottrade.
company needed to determine if having a presence on Twitter was Scottrade customer service channels.
valuable for its customers, what purpose the account would serve,
In a study conducted by Forrester in January 27, 2011 titled “How
and how it would comply with industry regulations.
Financial Services Firms Are Successfully Using Twitter,” Scottrade
Insight/Opportunities was found to be one of the quickest companies to respond to a
In the entrepreneurial spirit set forth by Founder & CEO Rodger customer inquiry on Twitter among U.S. investment firms, and
Riney, the company joined Twitter in 2008. Slowly getting its feet responded more quickly than all U.S. banking and credit card
wet, early posts were about general news and information, but it providers and U.S. insurers that were evaluated.
quickly became apparent that customer service via Twitter was
In addition, Scottrade has seen an increase in sentiment from its
going to be an essential element because it was important to its
interactions on Twitter. Between January and March of 2011 the
customers and at the core of Scottrade’s culture. Customers were
company saw a 38 percent increase in positive sentiment in its
looking for assistance where they were online and that was Twitter.
interactions with customers and prospects.
visit stltweets.com | 21

22. LINKS
This section contains statistics about the most popular links and lists
shared by St. Louis Twitter users during the time period of January 1,
2010 – December 31, 2010.
visit stltweets.com | 22
Copyright 2011 Infuz, Inc.

23. Total Unique Links
The almost 1.3 million unique links tallied do not
include the many URL shorteners (IE: bit.ly, ow.ly,
etc.) that may all link to the same page. This number
indicates the actual final destination of a link, what
we refer to as the “canonical” link.
Tweets Containing Links
Total number of STL Tweets that contained at least one link for
January 1, 2010 to December 31, 2010.
LINKS visit stltweets.com | 23
Copyright 2011 Infuz, Inc.

24. Tweeps Sharing Links
Total number of St. Louis Twitter users who shared at
least one (1) link from January 1 – December 31, 2010.
Links Shared per Link-Sharing Tweep
Average number of links shared by STL Twitter
users who shared at least one (1) link from
January 1 – December 31, 2010.
LINKS visit stltweets.com | 24
Copyright 2011 Infuz, Inc.

25. The Most Shared Domains on Twitter in St. Louis
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 youtube.com 88,258 14,694 53,684 14 twittascope.com 17,897 396 50
2 facebook.com 80,159 12,283 67,124 15 twitter.com 16,719 2,893 13,978
3 foursquare.com 78,665 7,549 23,169 16 wordpress.com 14,506 3,124 8,690
4 twitpic.com 72,466 15,628 59,032 17 myloc.me 14,410 1,421 14,210
5 stltoday.com 69,709 10,234 23,488 18 tweetphoto.com 14,369 3,643 11,958
6 blogspot.com 59,711 6,737 28,074 19 go.com 14,237 4,002 4,996
7 twitlonger.com 42,987 7,295 40,774 20 tmi.me 13,972 2,762 13,353
8 tumblr.com 33,916 3,010 32,287 21 etsy.com 12,967 1,121 4,933
9 yfrog.com 30,608 8,195 27,679 22 examiner.com 12,003 2,010 6,190
10 thedealmap.com 24,416 64 3,846 23 ksdk.com 11,732 2,342 7,393
11 ow.ly 22,555 2,903 11,718 24 tweetmyjobs.com 11,661 129 2,366
12 topix.com 21,375 212 21,116 25 tinychat.com 11,658 500 2,495
13 plixi.com 19,521 4,748 16,296
LINKS This chart lists the top domains linked to by STL Twitter users ranked by total number of tweets from January
1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 25
domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that
Copyright 2011 Infuz, Inc.
domain during the time period. The Links column is a count of unique canonical links per domain.

26. The Most Popular Domains on Twitter in St. Louis
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 twitpic.com 72,465 15,628 59,032 14 tmi.me 13,972 2,762 13,353
2 youtube.com 88,258 14,694 53,684 15 bizjournals.com 7,477 2,716 3,385
3 facebook.com 80,159 12,283 67,124 16 nytimes.com 10,417 2,467 7,695
4 stltoday.com 69,709 10,234 23,488 17 ksdk.com 11,732 2,342 7,393
5 yfrog.com 30,608 8,195 27,679 18 blogs.riverfronttimes.com 8,002 2,244 2,300
6 foursquare.com 78,665 7,549 23,169 19 joycemeyer.org 2,833 2,121 40
7 twitlonger.com 42,987 7,295 40,774 20 examiner.com 11,993 2,006 6,182
8 plixi.com 19,521 4,748 16,296 21 kmov.com 8,644 1,624 4,220
9 tweetphoto.com 14,369 3,643 11,958 22 ustream.tv 6,981 1,514 834
10 cnn.com 7,750 2,907 4,332 23 ht.ly 7,138 1,493 5,942
11 ow.ly 22,555 2,903 11,718 24 mashable.com 9,360 1,487 3,209
12 twitter.com 16,719 2,893 13,978 25 fox2now.com 6,391 1,451 1,964
13 sports.espn.go.com 9,177 2,821 1,461
LINKS This chart lists the top domains linked to by STL Twitter users ranked by total number of tweeps from January
1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 26
domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that
Copyright 2011 Infuz, Inc.
domain during the time period. The Links column is a count of unique canonical links per domain.

27. The Most Popular Types of Links on Twitter in St. Louis
s
or t Location
Sp
Vide
o
o
ot
Ph
M
u
sic
News
Jobs
94,644
Tweeps
Entertain
ion
Relig
933,893 596,063
men
Links
t
Tweets an
ce
n Fi
Ad
s
Tweets
cal
Politi EC
om
me
rce Links
Deals
Tweeps
LINKS STL Tweets identifies many domains as certain link types in order to gain further context around their usage.
This graph displays the total number of canonical links shared by link type from January 1 – December 31, visit stltweets.com | 27
2010. Uncategorized links do not appear in this chart.
Copyright 2011 Infuz, Inc.

28. The Top News Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 stltoday.com 69,410 10,176 23,412 14 kmox.cbslocal.com 6,077 997 3,943
2 topix.com 21,375 212 21,116 15 thetelegraph.com 4,873 194 3,469
3 examiner.com 11,993 2,006 6,182 16 techcrunch.com 4,392 734 2,706
4 ksdk.com 11,713 2,336 7,387 17 ap.org 4,220 235 3,995
5 nytimes.com 10,417 2,467 7,695 18 huffingtonpost.com 4,069 1,397 2,802
6 bnd.com 9,995 611 7,507 19 democraticunderground.com 4,044 24 4,005
7 riverfronttimes.com 9,789 2,710 3,165 20 intelligencer.ca 4,036 84 3,492
8 mashable.com 9,360 1,487 3,209 21 wsj.com 3,504 1,258 2,268
9 bbc.co.uk 8,839 541 8,018 22 msn.com 3,362 1,240 2,544
10 kmov.com 8,644 1,624 4,220 23 upi.com 3,205 221 2,546
11 cnn.com 7,750 2,907 4,332 24 news.yahoo.com 3,195 1,250 1,851
12 bizjournals.com 7,477 2,716 3,385 25 washingtonpost.com 2,957 1,054 2,072
13 fox2now.com 6,391 1,451 1,964
LINKS This chart lists the top News domains linked to by STL Twitter users ranked by total number of tweets from
January 1 – December 31, 2010 The Tweets column indicates the total number of tweets that included a link to visit stltweets.com | 28
that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that
Copyright 2011 Infuz, Inc.
domain during the time period. The Links column is a count of unique canonical links per domain.

29. The Top Photo Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 twitpic.com 59,032 72,466 15,628 14 slideshare.net 203 276 189
2 yfrog.com 27,283 30,180 8,109 15 meadd.com 246 276 18
3 plixi.com 16,241 19,460 4,730 16 photobucket.com 242 270 174
4 tweetphoto.com 11,958 14,369 3,643 17 picasaweb.google.com 107 268 84
5 flickr.com 3,836 4,721 1,276 18 fbcdn.net 213 265 135
6 twitgoo.com 1,794 1,978 839 19 blogspot.com 160 183 156
7 instagr.am 1,790 1,838 443 20 wordpress.com 140 182 135
8 dailybooth.com 899 904 114 21 imageshack.us 135 173 121
9 mobypicture.com 551 631 210 22 mycapture.com 125 153 89
10 imgur.com 455 608 330 23 hollymccaigblog.com 85 144 14
11 tinypic.com 347 562 274 24 graphicleftovers.com 133 143 7
12 tumblr.com 472 508 141 25 img.ly 124 133 49
13 picplz.com 246 306 57
LINKS This chart lists the top Photo domains linked to by STL Twitter users ranked by total number of tweets from
January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to visit stltweets.com | 29
that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that
Copyright 2011 Infuz, Inc.
domain during the time period. The Links column is a count of unique canonical links per domain.

30. The Top Location Sites
TWEETS TWEEPS LINKS
1 foursquare.com 78,710 7,574 23,203
2 myloc.me 14,410 1,421 14,210
3 schmap.it 5,941 328 5,033
4 gowalla.com 2,487 668 2,042
5 where.com 582 7 531
6 maps.google.com 570 282 469
7 whrrl.com 412 47 366
8 loopt.com 388 105 381
9 flook.it 330 2 330
10 waze.com 112 42 82
LINKS This chart lists the top Location domains linked to by STL Twitter users ranked by total number of tweets
from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a visit stltweets.com | 30
link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link
Copyright 2011 Infuz, Inc.
to that domain during the time period. The Links column is a count of unique canonical links per domain.

31. The Top Video Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 youtube.com 88,258 14,694 53,684 14 qik.com 149 55 124
2 ustream.tv 6,981 1,514 834 15 vodpod.com 148 37 115
3 livestream.com 2,507 414 727 16 blogtv.com 142 46 61
4 vimeo.com 2,454 1,018 1,085 17 quintelive.ca 133 14 96
5 twitvid.com 1,934 927 1,265 18 ccom-online.com 117 67 46
6 stickam.com 587 86 62 19 video.google.com 80 41 31
7 yfrog.com 434 275 394 20 metacafe.com 76 43 58
8 twitcam.com 309 38 82 21 fileserve.com 60 1 60
9 justin.tv 285 99 128 22 blip.fm 26 13 25
10 e3thos.com 221 3 20 23 g4tv.com 23 1 23
11 msdn.com 198 101 39 24 bostonpete.com 16 2 1
12 youtu.be 157 108 75 25 revision3.com 14 12 12
13 hulu.com 155 132 125
LINKS This chart lists the top Video domains linked to by STL Twitter users ranked by total number of tweets from
January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to visit stltweets.com | 31
that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that
Copyright 2011 Infuz, Inc.
domain during the time period. The Links column is a count of unique canonical links per domain.

32. The Top Music Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 blip.fm 8,617 446 7,942 14 pitchfork.com 1,424 420 1,013
2 reverbnation.com 7,020 856 3,259 15 stlhiphop.ning.com 1,391 71 897
3 roadrunnerrecords.com 4,552 48 4,503 16 datpiff.com 1,303 288 273
4 itunes.apple.com 3,502 1,511 1,404 17 hiphopdx.com 913 67 695
5 last.fm 2,464 157 2,419 18 pandora.com 804 151 770
6 listen.grooveshark.com 2,260 140 1,286 19 tweekly.fm 784 118 165
7 twiturm.com 1,956 356 310 20 musicandstrength.tv 554 52 174
8 soundclick.com 1,905 100 323 21 speakersincode.com 549 64 236
9 thegroundfloorshow.com 1,672 9 1,635 22 stereogum.com 480 30 455
10 nme.com 1,634 56 1,566 23 dubstep.fm 470 27 67
11 stlmixtapes.com 1,609 246 108 24 xlurbanmedia.com 468 42 379
12 worldstarhiphop.com 1,476 858 607 25 top40.about.com 451 65 374
13 tweetmysong.com 1,425 243 233
LINKS This chart lists the top Music domains linked to by STL Twitter users ranked by total number of tweets from
January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to visit stltweets.com | 32
that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that
Copyright 2011 Infuz, Inc.
domain during the time period. The Links column is a count of unique canonical links per domain.

33. The Top Job Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 tweetmyjobs.com 11,661 129 2,366 14 jobs.climber.com 421 17 370
2 simplyhired.com 9,951 274 8,917 15 regionalhelpwanted.com 412 53 379
3 jobs.scottrade.com 3,067 29 398 16 jobs.kindredhospitals.com 410 6 76
4 stylecareers.com 2,733 41 2,568 17 stlouischildrensjobs.org 383 19 100
5 joinbarnesjewish.jobs 2,608 14 466 18 jobhits.net 373 5 340
6 jobs.citi.com 2,387 11 328 19 jobs-fleishman.icims.com 342 73 139
7 tenethealthjobs.com 1,982 8 569 20 careerbuilder.com 318 88 293
8 jobmagic.com 1,624 27 208 21 net-temps.com 310 14 96
9 jobview.monster.com 1,036 159 773 22 seodemo2.tmpservice.com 287 4 190
10 internships.com 508 5 55 23 jobs.petco.com 282 4 40
11 tms.hrdepartment.com 474 17 51 24 jobcircle.com 265 12 262
12 citigroup-jobs.com 438 8 200 25 healthjobsweb.com 247 1 207
13 jobisjob.com 427 11 343
LINKS This chart lists the top Job domains linked to by STL Twitter users ranked by total number of tweets from
January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to visit stltweets.com | 33
that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that
Copyright 2011 Infuz, Inc.
domain during the time period. The Links column is a count of unique canonical links per domain.

34. The Top Video Sites
Entertainment Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 youtube.com
eonline.com 2,019
88,258 14,694
107 53,684
1,385 14 qik.com
hot1041stl.com 568
149 55
152 124
210
2 ustream.tv
celebtrends.info 1,945
6,981 1,514
35 834
998 15 vodpod.com
z1077.com 528
148 37
95 115
195
3 livestream.com
blogtalkradio.com 1,439
2,507 414
309 727
1,067 16 blogtv.com
glee-show.com 523
142 46
4 61
516
4 vimeo.com
kmjm.com 877
2,454 1,018
33 1,085
41 17 quintelive.ca
mtv.com 519
133 14
263 96
228
5 twitvid.com
1065thearch.com 877
1,934 927
10 1,265
867 18 ccom-online.com
archstl.org 485
117 67
109 46
232
6 stickam.com
stlouis.metromix.com 829
587 86
278 62
414 19 video.google.com
wearemoviegeeks.com 470
80 41
86 31
362
7 yfrog.com
theonion.com 804
434 275
519 394
356 20 metacafe.com
kezk.radio.com 452
76 43
36 58
405
8 twitcam.com
alivemag.com 803
309 38
197 82
267 21 fileserve.com
buzzfeed.com 396
60 1
228 60
278
9 justin.tv
comicbookresources.com 750
285 99
21 128
733 22 blip.fm
1057thepoint.com 366
26 13
87 25
231
10 e3thos.com
y98.radio.com 691
221 3
72 20
628 23 g4tv.com
americanmustacheinstitute.org 318
23 1
78 23
99
11 msdn.com
saucemagazine.com 689
198 101
219 39
251 24 bostonpete.com
kotaku.com 308
16 2
93 1
274
12 youtu.be
kdhx.org 677
157 108
133 75
217 25 revision3.com
destroythebrainonline.com 290
14 12
38 12
181
13 hulu.com
peopleschoice.com 579
155 132
215 125
97
LINKS This chart lists the top Video domains domains linked to by STLusers ranked by total number of tweets from
Entertainment linked to by STL Twitter Twitter users ranked by total number of tweets
Jan. 1–Dec. 31, – December 31, 2010. The indicates the total number of tweets that included a link to that
from January 1 2010. The Tweets column Tweets column indicates the total number of tweets that included visit stltweets.com | 34
link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one
a link to domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to
link domain during the time period. The Links Links column is a count of canonical links per domain.
that to that domain during the time period. Thecolumn is a count of uniqueunique canonical links per domain. Copyright 2011 Infuz, Inc.

35. The Top Ad Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 ebayclassifieds.com 6,157 157 5,990 14 freetruckshopper.com 165 1 133
2 craigslist.org 4,249 671 3,553 15 twivert.com 152 2 93
3 geebo.com 1,705 28 450 16 freeticketclassifieds.com 141 16 90
4 freeshopperads.com 861 3 800 17 pr.com 121 59 78
5 backpage.com 643 139 544 18 theelectronicsshopper.com 115 1 111
6 businessownerclassifieds.com 471 1 142 19 findanychevy.com 115 1 111
7 craigslist.ca 379 9 320 20 edmunds.com 111 5 66
8 superpages.com 374 10 80 21 freefurnitureshopper.com 107 1 97
9 vosmd.com 331 13 46 22 freeantiqueshopper.com 105 2 102
10 merchantcircle.com 290 31 283 23 freeapplianceshopper.com 102 1 90
11 freebabyshopper.com 215 1 212 24 sportingshopper.com 101 2 74
12 shareasale.com 213 17 42
13 freevideoshopper.com 212 1 201
LINKS This chart lists the top Ad domains linked to by STL Twitter users ranked by total number of tweets from
January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link visit stltweets.com | 35
to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to
Copyright 2011 Infuz, Inc.
that domain during the time period. The Links column is a count of unique canonical links per domain.

36. The Top Ecommerce Sites
TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS
1 etsy.com 12,958 1,117 4,924 14 fergieshoes.com 242 31 26
2 amazon.com 5,005 1,441 2,881 15 broadrippletickets.com 231 9 209
3 ebay.com 3,092 490 1,527 16 amazon.co.jp 229 41 52
4 rizzotees.com 689 174 110 17 brownpapertickets.com 223 134 40
5 listia.com 554 54 525 18 mensunderwearstore.com 205 8 79
6 ticketnetwork.com 490 27 258 19 oldcaronline.com 200 4 195
7 argos.co.uk 478 3 20 20 reviews.shoes.com 190 11 175
8 seatgeek.com 474 13 13 21 karmaloop.com 186 11 165
9 webstore.com 390 5 312 22 bakersshoes.com 174 45 60
10 zagg.com 279 97 13 23 sears.com 174 15 39
11 nikerunning.nike.com 276 47 237 24 reviews.famousfootwear.com 165 6 137
12 artfire.com 257 41 148 25 bonanza.com 161 38 78
13 kmart.com 243 7 31
LINKS This chart lists the top Ecommerce domains linked to by STL Twitter users ranked by total number of tweets
from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a visit stltweets.com | 36
link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link
Copyright 2011 Infuz, Inc.
to that domain during the time period. The Links column is a count of unique canonical links per domain.