The Strategic Business Blueprint

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The 7 Keys to Unsticking Your Business

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  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
  • Infusionsoft is here to help. We have the power tools and the know-how to get you un-stuck.\n\n
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  • Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
  • Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
  • Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
  • Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
  • Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
  • Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
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  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
  • If you haven't seen Infusionsoft, go to http://www.infusionsoft.com/demo and sign up for a live demo.\n
  • Here is a generic blueprint or Marketing Automation Plan (M.A.P.) Not the different lead sources, lead capture mechanisms, branching based on behavior, the customer service campaign, and the request for referrals & upsells.\n
  • Here is a generic blueprint or Marketing Automation Plan (M.A.P.) Not the different lead sources, lead capture mechanisms, branching based on behavior, the customer service campaign, and the request for referrals & upsells.\n
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  • With every customer we start with a blank slate. We consult with you to map out your business goals, opportunities and marketing automation plan.\n
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  • http://www.infusionsoft.com/demo\n
  • The Strategic Business Blueprint

    1. 1. The StrategicBusiness Blueprint:The 7 Keys To Unsticking YourBusinessTYLER GARNS JEFF MASKDIR. OF MARKETING “THE CUSTOMER GUY”@TYLERGARNS @MASKMANSURF
    2. 2. The StrategicBusiness Blueprint:The 7 Keys To Unsticking YourBusinessTYLER GARNS JEFF MASKDIR. OF MARKETING “THE CUSTOMER GUY”@TYLERGARNS @MASKMANSURF
    3. 3. The StrategicBusiness Blueprint:The 7 Keys To Unsticking YourBusinessTYLER GARNS JEFF MASKDIR. OF MARKETING “THE CUSTOMER GUY”@TYLERGARNS @MASKMANSURF
    4. 4. ARE YOU STUCK?
    5. 5. ARE YOU STUCK?URGENT NEED FOR SALES
    6. 6. ARE YOU STUCK?URGENT NEED FOR SALESCAN’T SEEM TO GET AHEAD
    7. 7. ARE YOU STUCK?URGENT NEED FOR SALESCAN’T SEEM TO GET AHEADACCEPTING THE BUSINESS THAT COMES
    8. 8. ARE YOU STUCK?URGENT NEED FOR SALESCAN’T SEEM TO GET AHEADACCEPTING THE BUSINESS THAT COMESWHAT YOU’RE DOING ISN’T WORKING
    9. 9. ARE YOU STUCK?URGENT NEED FOR SALESCAN’T SEEM TO GET AHEADACCEPTING THE BUSINESS THAT COMESWHAT YOU’RE DOING ISN’T WORKINGFEELING OF NO CONTROL
    10. 10. ARE YOU STUCK?URGENT NEED FOR SALESCAN’T SEEM TO GET AHEADACCEPTING THE BUSINESS THAT COMESWHAT YOU’RE DOING ISN’T WORKINGFEELING OF NO CONTROL
    11. 11. ARE YOU STUCK?URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEADCAN’T SEEM TO GET AHEADACCEPTING THE BUSINESS THAT COMESWHAT YOU’RE DOING ISN’T WORKINGFEELING OF NO CONTROL
    12. 12. ARE YOU STUCK?URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEADCAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOBACCEPTING THE BUSINESS THAT COMESWHAT YOU’RE DOING ISN’T WORKINGFEELING OF NO CONTROL
    13. 13. ARE YOU STUCK?URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEADCAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOBACCEPTING THE BUSINESS THAT COMES LOST SIGHT OF YOUR VISIONWHAT YOU’RE DOING ISN’T WORKINGFEELING OF NO CONTROL
    14. 14. ARE YOU STUCK?URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEADCAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOBACCEPTING THE BUSINESS THAT COMES LOST SIGHT OF YOUR VISIONWHAT YOU’RE DOING ISN’T WORKING LOST BELIEF THAT YOU CAN REACH YOUR GOALSFEELING OF NO CONTROL
    15. 15. ARE YOU STUCK?URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEADCAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOBACCEPTING THE BUSINESS THAT COMES LOST SIGHT OF YOUR VISIONWHAT YOU’RE DOING ISN’T WORKING LOST BELIEF THAT YOU CAN REACH YOUR GOALSFEELING OF NO CONTROL DOUBT YOURSELF
    16. 16. INFUSIONSOFT IS HERE TO HELPWE HAVE THE POWER TOOLS AND THE KNOW-HOW TO GET YOU UN-STUCK
    17. 17. INFUSIONSOFT GIVES YOU CONTROL & FREEDOM
    18. 18. When You’re Stuck...
    19. 19. When You’re Stuck...You become reactive
    20. 20. When You’re Stuck...You become reactiveBatch & Blast
    21. 21. When You’re Stuck...You become reactiveBatch & BlastList is non-responsive
    22. 22. When You’re Stuck...You become reactiveBatch & BlastList is non-responsiveRepetitive
    23. 23. When You’re Stuck...You become reactiveBatch & BlastList is non-responsiveRepetitiveYou copy others (85%fail in 5 years)
    24. 24. When You’re Stuck...You become reactiveBatch & BlastList is non-responsiveRepetitiveYou copy others (85%fail in 5 years)You sell instead ofproviding value
    25. 25. Change Your Viewpoint
    26. 26. Change Your ViewpointStep into yourcustomer’s shoes
    27. 27. Change Your ViewpointStep into yourcustomer’s shoesCraft an amazingexperience for eachcustomer
    28. 28. Change Your ViewpointStep into yourcustomer’s shoesCraft an amazingexperience for eachcustomerCreate the strategy fordelivery
    29. 29. Change Your ViewpointStep into yourcustomer’s shoesCraft an amazingexperience for eachcustomerCreate the strategy fordeliveryFind the tools
    30. 30. We’ve Cracked The NutWe’ve been doing thisfor yearsWe’ve implementedthese strategies withmore businesses thanany other companyIt’s proven to work
    31. 31. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    32. 32. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    33. 33. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    34. 34. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    35. 35. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    36. 36. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    37. 37. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    38. 38. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    39. 39. THE PERFECT CUSTOMER LIFECYCLEBLUEPRINT THE BASIC PROCESS (THE 7 KEYS)PURPOSE GOAL ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
    40. 40. http://www.infusionsoft.com/demo
    41. 41. THE PERFECT CUSTOMER LIFECYCLE APPLIEDGENERIC BUSINESS BLUEPRINT (M.A.P. - MARKETING AUTOMATION PLAN)
    42. 42. THE PERFECT CUSTOMER LIFECYCLE APPLIEDGENERIC BUSINESS BLUEPRINT (M.A.P. - MARKETING AUTOMATION PLAN)
    43. 43. Who does it work for?
    44. 44. Who does it work for?Professional Services Doctors, Lawyers, Realtors, Marketing Agencies, Etc.
    45. 45. Who does it work for?Professional Services Doctors, Lawyers, Realtors, Marketing Agencies, Etc.Household Services Carpet Cleaners, Heating & A/C, Pool Cleaners, Pest Control
    46. 46. Who does it work for?Professional Services Internet/Info Marketers Doctors, Lawyers, Educational products, Realtors, Marketing Authors, Speakers, Agencies, Etc. Marketing productHousehold Services Carpet Cleaners, Heating & A/C, Pool Cleaners, Pest Control
    47. 47. Who does it work for?Professional Services Internet/Info Marketers Doctors, Lawyers, Educational products, Realtors, Marketing Authors, Speakers, Agencies, Etc. Marketing productHousehold Services Online Retailers Carpet Cleaners, Watches, tents, Heating & A/C, Pool model trains, Cleaners, Pest widgets, etc. Control
    48. 48. Service Business
    49. 49. Service BusinessAttract Traffic
    50. 50. Service BusinessAttract TrafficCapture Leads
    51. 51. Service BusinessAttract TrafficCapture LeadsNurture
    52. 52. Service BusinessAttract TrafficCapture LeadsNurtureConvert Sales
    53. 53. Service BusinessAttract TrafficCapture LeadsNurtureConvert SalesDeliver & Satisfy
    54. 54. Service BusinessAttract TrafficCapture LeadsNurtureConvert SalesDeliver & SatisfyUpsell
    55. 55. Service BusinessAttract TrafficCapture LeadsNurtureConvert SalesDeliver & SatisfyUpsellReferrals
    56. 56. HEATING & AIR CONDITIONING BUSINESSSUERVICE BUSINESS BLUEPRINT
    57. 57. HEATING & AIR CONDITIONING BUSINESSSUERVICE BUSINESS BLUEPRINT
    58. 58. HEATING & AIR CONDITIONING BUSINESSSUERVICE BUSINESS BLUEPRINT
    59. 59. HEATING & AIR CONDITIONING BUSINESSSUERVICE BUSINESS BLUEPRINT
    60. 60. HEATING & AIR CONDITIONING BUSINESSSUERVICE BUSINESS BLUEPRINT
    61. 61. What would it take?
    62. 62. What would it take?Website
    63. 63. What would it take?WebsiteEmail Marketing System
    64. 64. What would it take?WebsiteEmail Marketing SystemContact Management System
    65. 65. What would it take?WebsiteEmail Marketing SystemContact Management SystemEmail Autoresponder
    66. 66. What would it take?WebsiteEmail Marketing SystemContact Management SystemEmail AutoresponderOpportunity Management
    67. 67. What would it take?WebsiteEmail Marketing SystemContact Management SystemEmail AutoresponderOpportunity ManagementPayment Processor - Invoicing System
    68. 68. What would it take?WebsiteEmail Marketing SystemContact Management SystemEmail AutoresponderOpportunity ManagementPayment Processor - Invoicing SystemCollections
    69. 69. What would it take?WebsiteEmail Marketing SystemContact Management SystemEmail AutoresponderOpportunity ManagementPayment Processor - Invoicing SystemCollectionsReferral Tracking
    70. 70. CHAWhat would it take?WebsiteEmail Marketing SystemContact Management SystemEmail AutoresponderOpportunity ManagementPayment Processor - Invoicing SystemCollectionsReferral Tracking
    71. 71. Online Retail
    72. 72. Online RetailAttract
    73. 73. Online RetailAttractCapture Leads
    74. 74. Online RetailAttractCapture LeadsNurture
    75. 75. Online RetailAttractCapture LeadsNurtureConvert Sales
    76. 76. Online RetailAttractCapture LeadsNurtureConvert SalesDeliver & Satisfy
    77. 77. Online RetailAttractCapture LeadsNurtureConvert SalesDeliver & SatisfyUpsell
    78. 78. Online RetailAttractCapture LeadsNurtureConvert SalesDeliver & SatisfyUpsellReferrals
    79. 79. ONLINE RETAILBLUEPRINT DIFFERENCES: SHOPPING CART, NO HUMAN INTERACTION, SHIPPING & FULFILLMENT
    80. 80. ONLINE RETAILBLUEPRINT DIFFERENCES: SHOPPING CART, NO HUMAN INTERACTION, SHIPPING & FULFILLMENT
    81. 81. ONLINE RETAILBLUEPRINT DIFFERENCES: SHOPPING CART, NO HUMAN INTERACTION, SHIPPING & FULFILLMENT
    82. 82. ONLINE RETAILBLUEPRINT DIFFERENCES: SHOPPING CART, NO HUMAN INTERACTION, SHIPPING & FULFILLMENT
    83. 83. ONLINE RETAILBLUEPRINT DIFFERENCES: SHOPPING CART, NO HUMAN INTERACTION, SHIPPING & FULFILLMENT
    84. 84. ONLINE RETAILBLUEPRINT DIFFERENCES: SHOPPING CART, NO HUMAN INTERACTION, SHIPPING & FULFILLMENT
    85. 85. ONLINE RETAILBLUEPRINT DIFFERENCES: SHOPPING CART, NO HUMAN INTERACTION, SHIPPING & FULFILLMENT
    86. 86. What would it be worth?
    87. 87. What would it be worth?No leads slipping through the cracks
    88. 88. What would it be worth?No leads slipping through the cracksEvery customer hears from you consistently
    89. 89. What would it be worth?No leads slipping through the cracksEvery customer hears from you consistentlyProven, customized strategy for your business
    90. 90. What would it be worth?No leads slipping through the cracksEvery customer hears from you consistentlyProven, customized strategy for your businessOne system with all customer data
    91. 91. What would it be worth?No leads slipping through the cracksEvery customer hears from you consistentlyProven, customized strategy for your businessOne system with all customer dataAutomatic upsells
    92. 92. What would it be worth?No leads slipping through the cracksEvery customer hears from you consistentlyProven, customized strategy for your businessOne system with all customer dataAutomatic upsellsCustomers referring friends & family - on theirown
    93. 93. What would it be worth?No leads slipping through the cracksEvery customer hears from you consistentlyProven, customized strategy for your businessOne system with all customer dataAutomatic upsellsCustomers referring friends & family - on theirownPeace of Mind
    94. 94. Healthcare TechnologyAttractCapture LeadsNurtureConvert SalesDeliver & SatisfyUpsellReferrals
    95. 95. HEALTHCARE TECHNOLOGYBLUEPRINT DIFFERENCES: METHODS FOR LEAD GEN, SALES TEAM, ONLINE CART, AFFILIATE PROGRAM
    96. 96. Last one...Online retail - educational products3 month case studyGoal was to double sales!!!!Using email autoresponder + shopping cartCouldn’t segment, couldn’t promote to separategroups, couldn’t upsell wellGrowing, but not thriving
    97. 97. ALL ABOUT SPELLINGBUSINESS BLUEPRINT (MARKETING AUTOMATION PLAN)
    98. 98. ALL ABOUT SPELLINGM.A.P.: LEAD CAPTURE FORM WITH SEGMENTATION
    99. 99. ALL ABOUT SPELLINGBUSINESS BLUEPRINT (MARKETING AUTOMATION PLAN)
    100. 100. ALL ABOUT SPELLINGBUSINESS BLUEPRINT (MARKETING AUTOMATION PLAN)
    101. 101. ALL ABOUT SPELLINGM.A.P.: E-COMMERCE
    102. 102. 1ALL ABOUT SPELLINGM.A.P.: E-COMMERCE
    103. 103. ALL ABOUT SPELLINGM.A.P.: E-COMMERCE WITH AUTOMATIC UPSELLS
    104. 104. ALL ABOUT SPELLINGM.A.P.: E-COMMERCE WITH AUTOMATIC UPSELLS
    105. 105. ALL ABOUT SPELLINGBUSINESS BLUEPRINT (MARKETING AUTOMATION PLAN)
    106. 106. ALL ABOUT SPELLINGBUSINESS BLUEPRINT (MARKETING AUTOMATION PLAN)
    107. 107. ALL ABOUT SPELLINGM.A.P.: CUSTOMER FOLLOW UP & UPSELLS
    108. 108. ResultsAll About Spelling doubled sales in 72 daysProspect list grew from 5,000 to 10,000Average sale increased 16% (due to in-cartupsells)New affiliates brought in 49 salesCart transactions increased from 599 to 1,232
    109. 109. Marketing Automation Works!
    110. 110. Here’s howInfusionsoft is....CRM + Email Marketing + e-Commerce +Automation EngineAll-in-one system built for small businessThe most widely used Marketing Automationsolution in the world
    111. 111. Can you imagine?
    112. 112. Can you imagine?POINT “A”
    113. 113. Can you imagine?POINT “A” POINT “B”
    114. 114. Can you imagine?POINT “A” POINT “B”
    115. 115. What If?
    116. 116. What If?
    117. 117. “The difference betweenan ordinary businessand an extraordinarybusiness isimplementation.” - Bill Glazer
    118. 118. From the BIG guys...
    119. 119. to...Patrick bought 30 days ago28 eCommerce transactionsLead capture forms on his siteStarting to leverage affiliates
    120. 120. and...Shortly after Camilo Rodriguez (mortgage broker)signed up with Infusionsoft.....“I was so reluctant to get the Quick Start Bundle,but you know what? You have to do it. This isawesome. I would love to become an expert atthis because I know it’s going to pay off overtime.I owe you so much.... I have received so farabout 20 notifications.... amazing... ThanksScott, thanks truly.”
    121. 121. THE PERFECT CUSTOMER LIFECYCLE IS PROVENTHOUSANDS OF BUSINESSES HAVE IMPLEMENTED THEIR M.A.P. WITH AMAZING RESULTS
    122. 122. It’s Time
    123. 123. It’s TimeGet unstuck
    124. 124. It’s TimeGet unstuckCraft an amazing customer experience
    125. 125. It’s TimeGet unstuckCraft an amazing customer experienceDevelop the RIGHT strategy for YOUR business
    126. 126. It’s TimeGet unstuckCraft an amazing customer experienceDevelop the RIGHT strategy for YOUR businessAutomate the tactics
    127. 127. It’s TimeGet unstuckCraft an amazing customer experienceDevelop the RIGHT strategy for YOUR businessAutomate the tacticsGain Control
    128. 128. It’s TimeGet unstuckCraft an amazing customer experienceDevelop the RIGHT strategy for YOUR businessAutomate the tacticsGain ControlFind your freedom
    129. 129. IT’S TIME TO GET OUT OF YOUR RUT & SOAR
    130. 130. http://www.infusionsoft.com/demo

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