My Robot Can Sell Better      Than Your Sales Rep                  Presented by Tyler Garns              Director of Marke...
Housekeeping     •    A/V Check     •    You’re all on mute     •    I’ll make this as interactive as possible     •    As...
My Claim?          A small business that      effectively uses automation      will outsell a small business     that just...
@tylergarns   Image Credit: 2007 by Stuart Brown
Good vs Bad     •    Good                    •   Bad         -    Auto Deposit            -   Call Routing (IVR)         -...
We’ve been trained to believe that:      Automation in     Communication is          BAD!               Because it usually...
Another example:    Email Autoresponders@tylergarns
Diagram of an              Autoresponder Sequence@tylergarns
But what if the           prospect...     Purchases Product A after the 2nd email?     Or buys Product C during the Produc...
When to use automation        •     Do NOT Use When             •   DO Use When              -   Person is expecting a    ...
The Curse of Small Business@tylergarns
Catch 22     •    Grow My Business?         -    Low volume = No Economies of Scale         -    Push through it = More cu...
Ever wonder how       you’re going to do it all?@tylergarns
The New World of              Sales & Marketing                 Automation@tylergarns
Effective automation     is about making your     people more effective     and your interactions         more powerful@ty...
E-Myth              YOU Are the Problem               Systems Strategy              Turn-Key Revolution@tylergarns
Manual Customer Follow Up                             Sammy                         Business Owner                2 Days  ...
Automated Customer Follow Up                                                          Sammy                               ...
It’s all about              SCALE@tylergarns
@tylergarns
Automated Follow Up@tylergarns
Customer Follow Up@tylergarns
What if you could?@tylergarns
Marketing              Automation                  =             automating repetitive         communications and tracking...
Did You Know?                              How many                              leads each                               ...
BEWARE                  of the               BLACK HOLES                    of              SMALL BUSINESS@tylergarns
•       Black Hole #1: Lost          Traffic      -    How many people came           & left?  •       Black Hole #2: Lost ...
Poll: How much more monthly               revenue?     •    $1,000     •    $5,000     •    $10,000     •    $25,000 or mo...
Framework for Strategy:   The Perfect Customer Lifecycle@tylergarns
@tylergarns
All-In-One@tylergarns
Would you like to know more  about how Infusionsoft can help     you scale your business?     •    Yes     •    No     •  ...
Those that don’t       automate will lose all           competitive           advantage@tylergarns
If we have time....          Do you want to see               more?@tylergarns
Demo Infusionsoft:       http://www.infusionsoft.com/demo                 Questions?@tylergarns
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My Robot Can Sell Better Than Your Sales Rep

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My Robot Can Sell Better Than Your Sales Rep

  1. 1. My Robot Can Sell Better Than Your Sales Rep Presented by Tyler Garns Director of Marketing, Infusionsoft@tylergarns
  2. 2. Housekeeping • A/V Check • You’re all on mute • I’ll make this as interactive as possible • Ask questions through GoToWebinar - comment directly to me via Twitter • This is not a demo of Infusionsoft Go to: http://www.infusionsoft.com/demo • Feel free to tweet if you like the content @infusionsoft or @tylergarns@tylergarns
  3. 3. My Claim? A small business that effectively uses automation will outsell a small business that just uses humans (every single time)@tylergarns
  4. 4. @tylergarns Image Credit: 2007 by Stuart Brown
  5. 5. Good vs Bad • Good • Bad - Auto Deposit - Call Routing (IVR) - Auto Bill Pay - Auto dial - Speed Dial - Social media posts - Software Installs - Recorded sales messages - Data Backups - Sprinklers - Auto-tune - Other ideas? - Massage chairs? - What else?@tylergarns
  6. 6. We’ve been trained to believe that: Automation in Communication is BAD! Because it usually is.@tylergarns
  7. 7. Another example: Email Autoresponders@tylergarns
  8. 8. Diagram of an Autoresponder Sequence@tylergarns
  9. 9. But what if the prospect... Purchases Product A after the 2nd email? Or buys Product C during the Product B series? Or buys a bundle of Products C, D, & E ? Or decides they just don’t want your stuff? What’s your best example of automation gone bad?@tylergarns
  10. 10. When to use automation • Do NOT Use When • DO Use When - Person is expecting a - Task is common and human outcome is predictable - You have the bandwidth to follow - The task is up personally complicated & error prone - A customer is angry - Task is infrequently - You can’t scale effectively without it performed - Cost of set up - It frees your mind and precious labor for outweighs benefit other tasks@tylergarns
  11. 11. The Curse of Small Business@tylergarns
  12. 12. Catch 22 • Grow My Business? - Low volume = No Economies of Scale - Push through it = More customers - More customers = More work - More work = Less time for following up - Less time for following up = Lose personal touch - Lose personal touch? = Hire more people - Hire more people = Less profit - Declining profit = No fun, No growth :(@tylergarns
  13. 13. Ever wonder how you’re going to do it all?@tylergarns
  14. 14. The New World of Sales & Marketing Automation@tylergarns
  15. 15. Effective automation is about making your people more effective and your interactions more powerful@tylergarns
  16. 16. E-Myth YOU Are the Problem Systems Strategy Turn-Key Revolution@tylergarns
  17. 17. Manual Customer Follow Up Sammy Business Owner 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days 2 Days 3 Days 5 Da@tylergarns
  18. 18. Automated Customer Follow Up Sammy Business Owner Marketing Personal Touch Training Employees Business Growth 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days 2 Days 3 Days 5 Da@tylergarns
  19. 19. It’s all about SCALE@tylergarns
  20. 20. @tylergarns
  21. 21. Automated Follow Up@tylergarns
  22. 22. Customer Follow Up@tylergarns
  23. 23. What if you could?@tylergarns
  24. 24. Marketing Automation = automating repetitive communications and tracking & reporting of manual tasks@tylergarns
  25. 25. Did You Know? How many leads each month are labeled as “bad” and forgotten forever?@tylergarns
  26. 26. BEWARE of the BLACK HOLES of SMALL BUSINESS@tylergarns
  27. 27. • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away? • Black Hole #3: Lost Customers - 68% - Indifference@tylergarns
  28. 28. Poll: How much more monthly revenue? • $1,000 • $5,000 • $10,000 • $25,000 or more@tylergarns
  29. 29. Framework for Strategy: The Perfect Customer Lifecycle@tylergarns
  30. 30. @tylergarns
  31. 31. All-In-One@tylergarns
  32. 32. Would you like to know more about how Infusionsoft can help you scale your business? • Yes • No • I’m already a customer@tylergarns
  33. 33. Those that don’t automate will lose all competitive advantage@tylergarns
  34. 34. If we have time.... Do you want to see more?@tylergarns
  35. 35. Demo Infusionsoft: http://www.infusionsoft.com/demo Questions?@tylergarns

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