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How we doSocial Media Marketing         Kathy Sacks     VP Communications         Infusionsoft @kathysacks   @infusionsoft
I’m not here to sell youon social.
All-in-One Sales & Marketing Software        (FOR SMALL BUSINESS)
Our Story•   7,500+ Customers•   25,000+ users•   180 employees•   Arizona headquartered•   Web-based software•   Over 60M...
It started with a blog.     His name was Joe Manna
Our Social Program’s Food Groups
Blog                      SocialContent                     Networks                    Online     Video                  ...
Listen and Engage
Customer Love
To Respond or Not to Respond?
Others come to our defense
Turnaround: negative  positive
What works on Facebook•   Share news, events•   Polls•   Product hyping•   Special offers•   Capture leads—add a webform• ...
Video
Tools we use
Social Tools•   Hootsuite – social network listening, engagement•   Google Alerts•   Sysomos – monitoring all online conve...
•   Increase adoption overall•   Create hub & spoke system•   More blog authors•   Intranet•   More content•   Connect dot...
What I’ve Learned1. People are the answer2. Tap the most interested employee(s) to lead it3. You gotta start somewhere4. W...
So Kathy Sacks….What’s the direct correlation between yoursocial media marketing spend and sales?           Nothing could ...
Our Why1.   Customer service Help. Serve. Extinguish. Wow.2.   Increase web traffic3.   Drive sales leads4.   Generate po...
Thanks@kathysacks@infusionsoft
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
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How Infusionsoft Does Social Media Marketing

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Insights from VP of Communications, Kathy Sacks, on how Infusionsoft adopts and leverages social media marketing to grow the business. Great example for small business owners and entrepreneurs to draw from.

Questions? @KathySacks or @Infusionsoft

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Web: http://www.infusionsoft.com/
Blog: http://www.infusionblog.com/

Published in: Business, Technology
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How Infusionsoft Does Social Media Marketing

  1. 1. How we doSocial Media Marketing Kathy Sacks VP Communications Infusionsoft @kathysacks @infusionsoft
  2. 2. I’m not here to sell youon social.
  3. 3. All-in-One Sales & Marketing Software (FOR SMALL BUSINESS)
  4. 4. Our Story• 7,500+ Customers• 25,000+ users• 180 employees• Arizona headquartered• Web-based software• Over 60MM emails/week• 99% email deliverability• Used & endorsed by expert marketers• Customer say: “It’s changed my life.”
  5. 5. It started with a blog. His name was Joe Manna
  6. 6. Our Social Program’s Food Groups
  7. 7. Blog SocialContent Networks Online Video Forum
  8. 8. Listen and Engage
  9. 9. Customer Love
  10. 10. To Respond or Not to Respond?
  11. 11. Others come to our defense
  12. 12. Turnaround: negative  positive
  13. 13. What works on Facebook• Share news, events• Polls• Product hyping• Special offers• Capture leads—add a webform• Identify customer testimonial candidates• Learn about what small businesses are thinking• The ways I grow my business are:_____• My business needs ______ to hit goals this year.• Photos• Use images, videos.• Share culture!!
  14. 14. Video
  15. 15. Tools we use
  16. 16. Social Tools• Hootsuite – social network listening, engagement• Google Alerts• Sysomos – monitoring all online conversation• Timely – timed tweets• Wordpress – blog content mgmt system• Feedburner – blog RSS feed• Infusionsoft—capture leads from FB• Slideshare
  17. 17. • Increase adoption overall• Create hub & spoke system• More blog authors• Intranet• More content• Connect dots sales• Facebook contests
  18. 18. What I’ve Learned1. People are the answer2. Tap the most interested employee(s) to lead it3. You gotta start somewhere4. Walk before you run5. Use tools daily. That’s what they are there for6. You can’t force people to do it. Persuade daily.7. Quiet the haters with proof. You watch. They’ll eventually turn & evangelize.( Eventually)8. Experiment, monitor, tweak, experiment some more
  19. 19. So Kathy Sacks….What’s the direct correlation between yoursocial media marketing spend and sales? Nothing could be a dumber question
  20. 20. Our Why1. Customer service Help. Serve. Extinguish. Wow.2. Increase web traffic3. Drive sales leads4. Generate positive word-of-mouth5. Brand awareness6. Gain attention of influencers7. Press opportunities8. Find talent
  21. 21. Thanks@kathysacks@infusionsoft

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