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Email marketing 2.0


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CEO and cofounder of Infusionsoft Clate Mask spoke to the Arizona Internet Marketing Association revealing how Email Marketing 2.0 helps small businesses convert better and grow their sales. Download the free report at htpp://

Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful automation engine that allows entrepreneurs to market more effectively so they can grow their small businesses.

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Email marketing 2.0

  1. 1. Email Marketing 2.0 <ul><li>How to Increase Leads and Sales </li></ul><ul><li>Clate Mask </li></ul><ul><li>Cofounder and CEO </li></ul>
  2. 2. <ul><li>ABOUT US </li></ul><ul><li>Founded in 2001 </li></ul><ul><li>135 employees </li></ul><ul><li>Converted 30,000 sq ft warehouse </li></ul><ul><li>$17M in VC funding </li></ul><ul><li>5000 (2-25 employee) small business customers </li></ul>
  3. 3. <ul><li>800% growth in customers last 3 years </li></ul><ul><li>Web-based tool </li></ul><ul><li>Nearly 20,000 subscribers </li></ul><ul><li>Small business growth experts </li></ul><ul><li>We talk to small businesses all day, everyday </li></ul>
  4. 4. <ul><li>By the time this presentation </li></ul><ul><li>is done </li></ul><ul><li>675 small businesses </li></ul><ul><li>will be BORN </li></ul>
  5. 5. The Reality <ul><li>A year from now half of them will be dead . </li></ul>
  6. 6. The Reality <ul><li>We’re not ok with that. </li></ul>
  7. 7. <ul><li>Sound familiar? </li></ul><ul><li>“ Let’s send a blast out Tuesday </li></ul><ul><li>to the whole list” </li></ul>“ Let’s send a blast out to our entire list on Tuesday ” (Sound familiar? ) Image: Daz
  8. 8. Email Marketing 1.0
  9. 9. <ul><li>The autoresponder is dead. </li></ul><ul><li>Message doesn’t adapt or scale. </li></ul>
  10. 10. <ul><li>Relevancy is king </li></ul>
  11. 12. <ul><li>Email Marketing 2.0 offers a new opportunity for small businesses </li></ul>
  12. 13. 1. Email + CRM <ul><li>Feed the brain </li></ul><ul><li>Right message at the right time </li></ul><ul><li>Track customer’s digital behavior </li></ul><ul><li>Every email out feeds the brain inside </li></ul>
  13. 14. 2. Automated <ul><li>Powerful autopilot </li></ul><ul><li>Automatically respond to customer behavior </li></ul><ul><li>Respond in a personal way </li></ul>
  14. 15. 3. More than just email <ul><li>Email </li></ul><ul><li>Voice broadcast </li></ul><ul><li>Fax </li></ul><ul><li>Direct Mail </li></ul><ul><li>Text </li></ul>
  15. 16. <ul><li>2.0 vs. 1.0 </li></ul><ul><li>Reduces costs </li></ul><ul><li>Saves time </li></ul><ul><li>Increases conversion </li></ul><ul><li>Boosts customer retention </li></ul><ul><li>= Smarter marketing </li></ul>
  16. 17. CASE STUDY: All About Spelling Eagle River, Wisconsin <ul><li>Online Retailer of Educational Materials </li></ul><ul><li>400% growth in 3 months </li></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Orders </li></ul></ul><ul><ul><li>Contacts </li></ul></ul>
  17. 18. All About Spelling <ul><li>2x sales in 72 days </li></ul><ul><li>4x sales in 1 year </li></ul><ul><li>435% more contacts </li></ul><ul><li>16% more per sale </li></ul><ul><li>More freedom </li></ul><ul><li>Best of all – this is not an isolated case </li></ul><ul><li>= thousands of others </li></ul><ul><li>have doubled sales </li></ul>
  18. 19. 2010 Revolution Tour <ul><li>Taking it to the streets </li></ul><ul><li>9-city tour </li></ul><ul><li>Kicks off Apr 30 in LA </li></ul><ul><li>Email Marketing 2.0 can help you grow revenue </li></ul>
  19. 20. <ul><li>Download our </li></ul><ul><li>Email Marketing 2.0 Report </li></ul><ul><li> </li></ul>