21 Ways to Increase    Online Sales              Presented by Tyler Garns              Director of Marketing@tylergarns
Housekeeping    Everyone is on mute    This is not a demo of Infusionsoft    For a demo go to: http://www.infusionsoft.com...
Problem #1: Getting Traffic  1.Use free sources to get    in front of existing    traffic      Craigslist         Post every...
Problem #2: Untargeted  Traffic  2.Get clear in your copy    about who your    product is for      Being implicit is      h...
Upsell  3.You don’t have to    actually sell something    to be able to uspell      Think of the opt-in as      the initia...
Upsell  3.You don’t have to    actually sell something    to be able to uspell      Think of the opt-in as      the initia...
Upsell  3.You don’t have to    actually sell something    to be able to uspell      Think of the opt-in as      the initia...
Upsell  4.Upsell in the cart      Make it relevant to      the initial product      Lower priced items      work best     ...
Upsell in the cart@tylergarns
Upsell  5.Upsell on the success    page of the cart (1-    click upsell)      They’re already in      buying mode      Mak...
Upsell  6.Use automatic follow    up to upsell & increase    repeat sales      Jermaine Griggs      Increased repeat sales...
New Concept: Perfect Customer Lifecycle@tylergarns
Closer Look at Upsell Strategy@tylergarns
Establish Trust  7.Establish trust - take    away fears of    purchasing      Security      Guarantees      Privacy Policy...
Establish Trust  7.Establish trust - take    away fears of    purchasing      Security      Guarantees      Privacy Policy...
Offer Options - Then  Reduce Distraction  8.Avoid paralysis by    overwhelm      Too many products      required advnanced...
Create Urgency  9.Create urgency by    having time-based    offers      US Airways vs      Southwest      Individualize th...
Offer Pricing Options  10.Give low, mid, high    priced options to    increase conversion      Low priced items      shoul...
Optimize Your Site  11.Reduce the number    of clicks to the    purchase      Works best for      commodity items or      ...
Optimize Your Site  12.Use Google Website    Optimizer to TEST,    TEST, TEST      It’s free, and easy      You don’t alwa...
Optimize Your Site  13.Capture leads!!!!!!      Offer coupons for      commodity items      Offer education for      high ...
Optimize Your Site  14.Make it easy to    purchase on a mobile    device      Global mobile      doubles annually      U.S...
Optimize Your Site  15.Use persuasive    education      Hire a good      copywriter      “The more they read      the more...
Help visitors envision  themselves experiencing the  benefit  16.Use video      Engage the audience      Showcase your     ...
Visitors envision themselves  experiencing the benefit  17.Use Case Studies      Portray different      customer-types     ...
Visitors envision themselves  experiencing the benefit  18. Use Audio/Podcasts      Get good at story      telling      Int...
Visitors envision themselves  experiencing the benefit  19. Use Your Blog      Invite customers to      post guest blogs   ...
Visitors envision themselves  experiencing the benefit  20. Use Webinars      Inexpensive,      engaging way to      commun...
Visitors envision themselves  experiencing the benefit  21. Focus on benefits      Features don’t sell      Talk about what ...
BONUS!  22.Use testimonials      Keep them short      Use pictures      Don’t hesitate to use      pictures that weren’t  ...
BONUS: Leverage Your  Contacts  23.Ask for referrals from    happy customers@tylergarns
BONUS: Leverage Your  Contacts  24. Ask for referrals from    leads      This is a better      source of leads than      y...
BONUS: Leverage Your  Contacts  25. Leverage partners      Affiliate programs      Referral partners      Local businesses ...
BONUS: Sell Other People’s  Stuff  26. Sell your partner’s    complimentary    products if you don’t    have anything to u...
Now you have 26 ideas to  increase your online sales@tylergarns
STOP:  Don’t Do ANYTHING Yet!@tylergarns
Perfect Customer Lifecycle@tylergarns
@tylergarns
@tylergarns
Poll: How much could your  revenue increase?!    $1,000    $5,000    $10,000    $25,000 or more@tylergarns
What is Infusionsoft?    If you combined ACT!, 1ShoppingCart, Aweber,    Salesforce.com, ConstantContact, and Outlook - yo...
Infusionsoft@tylergarns
Who is Infusionsoft for?    Professional Services:      Other Services:      Doctors, Lawyers,           Landscaping, Hous...
Let us know if you’d like to  find out more    Click “Yes” on the GoToWebinar Poll@tylergarns
Future webinar topics?    When you exit the webinar, please take a second to let    us know what topics you’d like us to p...
Questions    Through today only - get a free customer    lifecycle consultation    Call 866.800.0004 ext.1    Or call your...
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21 Ways to Increase Online Sales

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Every website can use a tweak every now and then to maximize its full potential, and your online store is no different. Even if sales are humming along nicely, it’s always good to have a few tricks up your sleeve for getting even more sales—and Infusionsoft has 21 of them.

During this webinar on boosting online sales you’ll learn how to:

Increase sales from first time visitors
Get people to come back and buy more
Effectively test your site to increase conversion
Capture more of your traffic to sell to them later
Get people to buy more at check-out

Implementing even a few of these nifty tips and tricks can yield big returns, so don’t miss this fantastic webinar from Infusionsoft’s own marketing experts.

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21 Ways to Increase Online Sales

  1. 1. 21 Ways to Increase Online Sales Presented by Tyler Garns Director of Marketing@tylergarns
  2. 2. Housekeeping Everyone is on mute This is not a demo of Infusionsoft For a demo go to: http://www.infusionsoft.com/demo Questions at the end - use GTW question box The goal is to give you a bunch of ideas to improve your online sales, show you examples, and help you see how they fit into your overall strategy@tylergarns
  3. 3. Problem #1: Getting Traffic 1.Use free sources to get in front of existing traffic Craigslist Post every few days Facebook Make it about the category Twitter@tylergarns
  4. 4. Problem #2: Untargeted Traffic 2.Get clear in your copy about who your product is for Being implicit is harder, but better than being explicit@tylergarns
  5. 5. Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
  6. 6. Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
  7. 7. Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
  8. 8. Upsell 4.Upsell in the cart Make it relevant to the initial product Lower priced items work best “Would you like fries with that?” (obvious choice)@tylergarns
  9. 9. Upsell in the cart@tylergarns
  10. 10. Upsell 5.Upsell on the success page of the cart (1- click upsell) They’re already in buying mode Make it easy@tylergarns
  11. 11. Upsell 6.Use automatic follow up to upsell & increase repeat sales Jermaine Griggs Increased repeat sales 80% Grew lifetime customer value from $90 to $375 Reduced work week by 60%@tylergarns
  12. 12. New Concept: Perfect Customer Lifecycle@tylergarns
  13. 13. Closer Look at Upsell Strategy@tylergarns
  14. 14. Establish Trust 7.Establish trust - take away fears of purchasing Security Guarantees Privacy Policy Return Policy@tylergarns
  15. 15. Establish Trust 7.Establish trust - take away fears of purchasing Security Guarantees Privacy Policy Return Policy@tylergarns
  16. 16. Offer Options - Then Reduce Distraction 8.Avoid paralysis by overwhelm Too many products required advnanced decision making McDonalds vs In-n- Out@tylergarns
  17. 17. Create Urgency 9.Create urgency by having time-based offers US Airways vs Southwest Individualize the offer or make blanket offers@tylergarns
  18. 18. Offer Pricing Options 10.Give low, mid, high priced options to increase conversion Low priced items should not cut into your margins@tylergarns
  19. 19. Optimize Your Site 11.Reduce the number of clicks to the purchase Works best for commodity items or items for which there is an established market@tylergarns
  20. 20. Optimize Your Site 12.Use Google Website Optimizer to TEST, TEST, TEST It’s free, and easy You don’t always know what’s best Things change@tylergarns
  21. 21. Optimize Your Site 13.Capture leads!!!!!! Offer coupons for commodity items Offer education for high priced/complex products Don’t expect people to “Contact Us”@tylergarns
  22. 22. Optimize Your Site 14.Make it easy to purchase on a mobile device Global mobile doubles annually U.S. m-commerce was $2.4B in 2011, expected $119B in 2015@tylergarns
  23. 23. Optimize Your Site 15.Use persuasive education Hire a good copywriter “The more they read the more they need” Applies to video, audio, etc.@tylergarns
  24. 24. Help visitors envision themselves experiencing the benefit 16.Use video Engage the audience Showcase your product Use a British accent ;)@tylergarns
  25. 25. Visitors envision themselves experiencing the benefit 17.Use Case Studies Portray different customer-types (personas) Video can be very effective here as well@tylergarns
  26. 26. Visitors envision themselves experiencing the benefit 18. Use Audio/Podcasts Get good at story telling Interview customers Audio is often easier to consume for some people@tylergarns
  27. 27. Visitors envision themselves experiencing the benefit 19. Use Your Blog Invite customers to post guest blogs Tell your customers success stories Good for SEO@tylergarns
  28. 28. Visitors envision themselves experiencing the benefit 20. Use Webinars Inexpensive, engaging way to communicate with your customers You have more time to tell the story (if you’re a good story teller)@tylergarns
  29. 29. Visitors envision themselves experiencing the benefit 21. Focus on benefits Features don’t sell Talk about what RESULT your product has on people’s lives@tylergarns
  30. 30. BONUS! 22.Use testimonials Keep them short Use pictures Don’t hesitate to use pictures that weren’t taken professionally@tylergarns
  31. 31. BONUS: Leverage Your Contacts 23.Ask for referrals from happy customers@tylergarns
  32. 32. BONUS: Leverage Your Contacts 24. Ask for referrals from leads This is a better source of leads than you think You’ll get a lot of junk think They’re free leads@tylergarns
  33. 33. BONUS: Leverage Your Contacts 25. Leverage partners Affiliate programs Referral partners Local businesses that you can team up with strategically@tylergarns
  34. 34. BONUS: Sell Other People’s Stuff 26. Sell your partner’s complimentary products if you don’t have anything to upsell@tylergarns
  35. 35. Now you have 26 ideas to increase your online sales@tylergarns
  36. 36. STOP: Don’t Do ANYTHING Yet!@tylergarns
  37. 37. Perfect Customer Lifecycle@tylergarns
  38. 38. @tylergarns
  39. 39. @tylergarns
  40. 40. Poll: How much could your revenue increase?! $1,000 $5,000 $10,000 $25,000 or more@tylergarns
  41. 41. What is Infusionsoft? If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft. Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else. #1 Marketing Automation solution for small business, used by 6,000+ businesses and many gurus.@tylergarns
  42. 42. Infusionsoft@tylergarns
  43. 43. Who is Infusionsoft for? Professional Services: Other Services: Doctors, Lawyers, Landscaping, House Real Estate, Insurance, Cleaning, A/C etc. Repair, Pest Control, Martial Arts, Dance Online Retailers Info Marketers & Widgets, Accessories, Internet Marketers Camping Gear, etc.@tylergarns
  44. 44. Let us know if you’d like to find out more Click “Yes” on the GoToWebinar Poll@tylergarns
  45. 45. Future webinar topics? When you exit the webinar, please take a second to let us know what topics you’d like us to present in the future.@tylergarns
  46. 46. Questions Through today only - get a free customer lifecycle consultation Call 866.800.0004 ext.1 Or call your Infusionsoft sales rep@tylergarns

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