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2016 Small Business Marketing Trends Report

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To find out what small business marketing will look like in 2016,
Infusionsoft and LeadPages surveyed more than 1,000 small
business owners from across the U.S.

Published in: Business
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2016 Small Business Marketing Trends Report

  1. 1. 2016 SMALL BUSINESS Marketing Trends Report A LeadPages & Infusionsoft Research Project
  2. 2. To find out what small business marketing will look like in 2016, Infusionsoft and LeadPages surveyed more than 1,000 small business owners from across the U.S. Today’s small businesses have more marketing options than ever before.
  3. 3. In the 2016 Small Business Marketing Trends Report, we cover: Challenges Trends and predictions Tactics Goals and priorities Opportunities Here’s a sampling of what we found.
  4. 4. Digital marketing is far from universal in the small business world: Nearly 1 in 5 small business owners do not plan to use digital marketing at all in 2016.
  5. 5. Nearly half of small business owners don’t know if their marketing efforts are effective.
  6. 6. The company website is the foundation of the marketing strategy. But less than half of small business owners reported using all other digital channels for marketing.
  7. 7. Less than half of small business owners have an email list that prospective customers can opt into.
  8. 8. Small business owners have numerous opportunities to improve their marketing efforts. The report covers: Customer relationship management: Organized contacts and valuable insights Marketing automation: More time, streamlined processes Email marketing: Effective (and cost-effective) digital marketing Landing pages: Turning websites into active sales tools Content marketing: Social and beyond
  9. 9. The best digital marketing efforts in 2016 will involve a diverse and yet integrated combination of tools and strategies. The report explains why small businesses should: Diversify their digital marketing efforts to keep up with changing online habits Use their website and all content they create as sales tools first Strive for integrated marketing solutions Become increasingly sophisticated in their use of data
  10. 10. To learn about these strategies, and to read more findings from the survey, download the 2016 Small Business Marketing Reports trend here Thanks to expanding access to technology, small businesses can benefit from the same digital marketing strategies used by the most successful companies.

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