2016 SMALL BUSINESS
Marketing Trends Report
A LeadPages & Infusionsoft Research Project
To ﬁnd out what small business marketing will look like in 2016,
Infusionsoft and LeadPages surveyed more than 1,000 small
business owners from across the U.S.
Today’s small businesses have more
marketing options than ever before.
In the 2016 Small Business Marketing Trends
Report, we cover:
Trends and predictions
Goals and priorities
Here’s a sampling of what we found.
Digital marketing is far from universal in the small business world:
Nearly 1 in 5 small business owners do not plan to use digital
marketing at all in 2016.
Nearly half of small business owners don’t know if their
marketing efforts are effective.
The company website is the foundation of the marketing
strategy. But less than half of small business owners reported
using all other digital channels for marketing.
Less than half of small business owners have an email list that
prospective customers can opt into.
Small business owners have numerous
opportunities to improve their marketing
efforts. The report covers:
contacts and valuable insights
Marketing automation: More
time, streamlined processes
Email marketing: Effective
(and cost-effective) digital
Turning websites into
active sales tools
Social and beyond
The best digital marketing efforts in 2016 will
involve a diverse and yet integrated combination
of tools and strategies.
The report explains why small businesses should:
Diversify their digital marketing efforts to keep up with changing online habits
Use their website and all content they create as sales tools ﬁrst
Strive for integrated marketing solutions
Become increasingly sophisticated in their use of data
To learn about these strategies, and to read more ﬁndings from the survey, download the
2016 Small Business Marketing Reports trend here
Thanks to expanding access to technology,
small businesses can beneﬁt from the same
digital marketing strategies used by the
most successful companies.