10 SEO Tactics that Make a Difference


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Slides from our Mastermind Topic discussing SEO tips, strategies and tactics small businesses can leverage to attract better, higher converting traffic to their website.

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10 SEO Tactics that Make a Difference

  1. 1. 10 SEO Tactics<br />That Make a Difference<br />Joseph Manna (@joemanna)www.infusionsoft.com<br />
  2. 2. Agenda <br /><ul><li>SEO?
  3. 3. SEO Strategy
  4. 4. 10 SEO Tips that Move the Needle
  5. 5. Q&A</li></li></ul><li>Search Engine Optimization<br /><ul><li>SEO = Content Quality + Consistency + Visitor Happiness
  6. 6. Always a moving target
  7. 7. Less junk traffic, better converting traffic
  8. 8. Inbound marketing & social media practices often overlap
  9. 9. Moderate time investment for decent ROI</li></li></ul><li>Basic SEO Strategy<br />
  10. 10. SEO Strategy<br /><ul><li>Research your industry terms, vernacular, prospects, etc.
  11. 11. Identify which content items you own and can update
  12. 12. Go after only a handful of targeted terms
  13. 13. Measure impact (traffic/conversions/lead quality/sales)
  14. 14. Adapt and tweak your content accordingly to fine-tune</li></li></ul><li>Take your time…<br />But don’t neglect the value of optimized pages. <br />
  15. 15. Top 10 SEO Tacticsthat Make a Difference<br />
  16. 16. Short & Descriptive Titles<br /><ul><li>Fewer than 65 characters
  17. 17. Titles should be highly related to the content on the page
  18. 18. Compliment with closely-related H1/H2 and Description tags
  19. 19. Make use of separators if you have tons of similar pages and categories</li></li></ul><li>Relevant Meta Descriptions<br /><ul><li>Often accompanies the Title text in SERPs.
  20. 20. Short-copy folks, rejoice! (Summarize & sell!)
  21. 21. Inspect for potential issues w/ Google Webmaster Tools and within your web browser by hand
  22. 22. May be prudent to update quarterly for relevance to your business and trends in the market</li></li></ul><li>Clean & Friendly URLs<br /><ul><li>Should be very easy to understand
  23. 23. URLs carry more of their weight now, use it.
  24. 24. Canonical URLs – helpful to reduce duplicate content
  25. 25. Nearly all CMS platforms have SEO/SEF URLs
  26. 26. Make it logical with as minimal waste. Example: domain.com/category/page-name-here/</li></li></ul><li>Content Freshness & Age<br /><ul><li>Matured content good for linking out…
  27. 27. Fresh content carries significant weight
  28. 28. Google & Bing also consider Twitter as a trustworthy, live source. Recent social media mentions likely to help visibility.
  29. 29. Google knows when they indexed content before -- don’t do anything shady. </li></li></ul><li>Gain Relevant Backlinks<br /><ul><li>Most ‘free submission’ sites are ‘nofollowed’…don’t waste your time.
  30. 30. A sound content-marketing strategy earns quality links
  31. 31. Partner/sponsored links work – find good blogs and reach out for sponsorship.
  32. 32. Cross-linked domains help, but beware of appearing shady. </li></li></ul><li>Website Performance Matters<br /><ul><li>Aim to keep your website loading fast, all the time.
  33. 33. Caching plugins available for most CMS’s
  34. 34. Compress, cache and optimize!…Great tools: smushit.com, YSlow, webpagetest.org
  35. 35. Google Webmaster Tools helpful for diagnosis</li></li></ul><li>Images with Relevant Alt Text<br /><ul><li>Include images in relevant pages AND…
  36. 36. Alt attribute: Use a relevant phrase to describe the image itself closely to the Title tag.
  37. 37. Also include a Title attribute for maximum usability.
  38. 38. Example:<imgsrc=“pic.jpg” alt=“This is a picture of a cookie” title=“Cookie” /></li></li></ul><li>WordPress: Use an SEO Plugin<br /><ul><li>Enables fine-tuned control to SEO behavior over entire site
  39. 39. Makes SEO simple once you know the concepts
  40. 40. Prevent unwanted pages from getting indexed/ranked
  41. 41. Easy and effective</li></li></ul><li>Hire an Expert<br /><ul><li>Qualified SEO consultants may render a good ROI
  42. 42. Professional tools help (AuthorityLabs, SEOMoz, etc.)
  43. 43. Prevent unwanted pages from getting ranked
  44. 44. DIY works, but can be complex if new to SEO. </li></li></ul><li>Never forget…<br />SEO is not about optimizing for robots;<br />It’s about optimizing for people.<br />Keep people happy and youwillsee good results.<br />The gameisalwayschanging, <br />sopay attention to updates made in searchengines.SEOMoz, Matt Cutts, <br />
  45. 45. Q&A<br /><ul><li>Post questions to the Questions module
  46. 46. Will answer as much as I can
  47. 47. More questions?
  48. 48. Head to our Facebook Page and post themwww.facebook.com/Infusionsoft</li></li></ul><li>Contact<br /><ul><li>Email: joseph.manna@infusionsoft.com
  49. 49. Twitter: @joemannaand @Infusionsoft
  50. 50. Facebook: http://www.facebook.com/Infusionsoft
  51. 51. Not using Infusionsoft? Try it free: infusionsoft.com/trial</li>