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Fragebogen erstellen - So kommen Sie ans Ziel!

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Wissenswertes und Tipps zum Fragebogen erstellen, sei dies für eine Mitarbeiterbefragung, Kundenbefragung oder eine Umfrage einer anderen Zielgruppe.

Weitere Informationen unter https://www.infonautics.ch/blog/fragebogen-erstellen/

Published in: Software
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Fragebogen erstellen - So kommen Sie ans Ziel!

  1. 1. Fragebogen erstellen Diese Schritte führen zum Erfolg
  2. 2. 1. Richtig starten So kommen Sie ans Ziel!
  3. 3. Von hinten
  4. 4. nach vorne
  5. 5. Egal welche Zielgruppe Sie mit Ihrer Befragung ansprechen möchten, stellen Sie sich zuerst folgende Fragen: Image courtesy of nokhoog_buchachon,at FreeDigitalPhotos.net
  6. 6. „Was möchte ich mit meiner Umfrage erreichen?“ Image courtesy of zirconicusso at FreeDigitalPhotos.net
  7. 7. „Welche Daten und Aussagen sollen die Auswertungen liefern?“ Image courtesy of photostock at FreeDigitalPhotos.net
  8. 8. „Welche Themen sollen behandelt werden?“ Image courtesy of patpitchaya at FreeDigitalPhotos.net
  9. 9. „Gibt es bestimmte Werte, die wir in unserem Unternehmen überprüfen möchten?“
  10. 10. 2. Fragebogen erstellen Diese 3 Punkte sind zentral
  11. 11. 2. Fragebogen erstellen Diese 3 Punkte sind zentral Frageformulierungen Fragetypen Fragebogenlayout
  12. 12. Frageformulierungen
  13. 13. Frageformulierungen Formulieren Sie die Fragen möglichst kurz. Sprechen Sie nur ein Thema pro Frage an. Verzichten Sie auf Fremdwörter und fachspezifische Ausdrücke . Verwenden Sie keine Suggestivfragen. Schliessen Sie die doppelte Verneinung aus. Formulieren Sie Ihre Fragen wertneutral.
  14. 14. Fragetypen
  15. 15. Fragetypen •Geschlossene Fragen •Offene Fragen •Bewertungsfragen •Filterfragen •Demografische Fragen
  16. 16. Fragebogenlayout
  17. 17. Fragebogenlayout Gestalten Sie Ihren Fragebogen so kurz wie möglich und so lang wie nötig. Und wählen Sie ein übersichtliches Layout mit einer gut lesbaren Schrift.
  18. 18. 3. Fragebogenstruktur So gliedern Sie Ihren Fragebogen
  19. 19. 3. Fragebogenstruktur So gliedern Sie Ihren Fragebogen •Einleitung •Zentraler Fragekatalog •Demografische Fragen •Abschluss
  20. 20. Einleitung Motivieren Sie die Teilnehmer an Ihrer Umfrage teilzunehmen.
  21. 21. Zentraler Fragebogen Starten Sie mit interessanten Fragen.
  22. 22. Zentraler Fragebogen Starten Sie mit interessanten Fragen. Gliedern Sie den Fragekatalog in Themengebiete.
  23. 23. Demografische Fragen
  24. 24. Demografische Fragen Stellen Sie die demografischen Fragen am Schluss. Diese sind nicht von Interesse für den Teilnehmer und könnten ihn von der Teilnahme abhalten.
  25. 25. Abschluss Nicht vergessen: Bedanken Sie sich für die Teilnahme an Ihrer Umfrage.
  26. 26. Umfrage-Software InfoWiz® Einfach und schnell Fragebögen erstellen und Online-Umfragen oder Umfragen auf Papier durchführen. http://www.infowiz-umfragen.ch
  27. 27. The End Erstellt von: INFONAUTICS GmbH http://www.infonautics.ch Produkt: http://www.infowiz-umfragen.ch Autor: Anita Wirz Bildquellen: www.pixaby.com nokhoog_buchachon, zirconicusso, photostock, patpitchaya auf freedigitalphotos.net

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