Brand Management Solution - A Primer

1,109 views

Published on

Brand Management solutions enable you to shift the way you reach your current audience and potential market. To effectively compete for customer mindshare, you need a more streamlined approach to marketing across all media forms and channels.

With Brand Management solutions, you improve marketing return on investment, brand consistency and compliance, asset reuse, and use of new marketing channels. You gain a unified marketing repository. You provide enhanced support for collateral production, creative users, sales, and agencies. And you ensure advanced management of images, presentations, videos, and documents.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,109
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brand Management Solution - A Primer

  1. 1. Brand Management Solution – A Primer<br />www.marketvantages.com<br />
  2. 2. What is Brand Management Solution? <br />A centralized repository and processes to manage brand assets such as images, logos, videos, presentation <br />The content can be categorized based on the Product , Campaign, Language, Year etc<br />Ability to archived brand asset if it is retired <br />Provides secured access to collaborate, review and approve <br />Convert from one format to other format seamlessly<br />www.marketvantages.com<br />
  3. 3. Why you need a Brand Management Solution?<br />Improve marketing return on investment, brand consistency and compliance, asset reuse, and use of new marketing channels. <br />Gain from an unified marketing repository. <br />Provide enhanced support for collateral production, creative users, sales, and agencies.<br />Ensure advanced management of images, presentations, videos, and documents.<br />www.marketvantages.com<br />
  4. 4. What are the key features to plan for?<br />Secured repository <br />Workflows<br />Integrated Authoring tool<br />Transformation Services<br />www.marketvantages.com<br />
  5. 5. Secured Repository <br />A well defined repository with proper access control<br />Ability to handle different file formats<br />Efficiency in handling large files sizes<br />Scalable over time as digital content grows.<br />www.marketvantages.com<br />
  6. 6. Workflow<br />Helps to improve the review and approval process across product and marketing channel – such as Product Manager, Brand Manager, Corporate Communication and Legal Dept.<br />Improves Go to market timeline with timely approval of the brand assets<br />Identifies bottlenecks through process metrics and allows future planning.<br />Integrates to the Web Publishing and Print Workflows<br />www.marketvantages.com<br />
  7. 7. Integrated Authoring tool<br />Integrate industry-leading design tools to efficiently create, manage, and deliver digital assets. <br />Skip additional learning process for your creative personnel <br />Better ROI by avoiding additional authoring software purchase <br />www.marketvantages.com<br />
  8. 8. Transformation Services<br />Transform digital asset from one file format to another <br />Reduce the time to develop campaign from one delivery format to another<br />Reuse the existing asset<br />www.marketvantages.com<br />
  9. 9. Contact Us<br />For developing a detailed Solution Plan, please contact us at<br />contact@marketvantages.com<br />For more information, please visit our site<br />www.marketvantages.com<br />www.marketvantages.com<br />

×