Визуализационное кунг-фу

Таня Мисютина
Таня МисютинаFounder at Data Laboratory
Визуализационное кунг-фу

Таня Мисютина 

Лаборатория данных
!
http://datalaboratory.ru
Визуализационное кунг-фу
Визуализационное кунг-фу
Мы бежали марафон
http://moscowmarathon.datalaboratory.ru
Анализ
выделенных полос
Визуализационное кунг-фу
Эффективны ли
выделенные полосы?
Визуализационное кунг-фу
Визуализационное кунг-фу
Предвыборная
кампания
Стандартные форматы
700000

525000

Адресная доставка
Кубы
Метро
Агитмобили
Пробки

350000

175000

0
7/11/13 7/14/13 7/17/13 7/20/13 7/23/13 7/26/13 7/29/13

8/1/13

Пробки
0,71%
Агитмобили
Метро
3,72%
4%

Кубы
28%

Адресная доставка
64%

8/4/13

8/7/13

8/10/13 8/13/13 8/16/13 8/19/13 8/22/13 8/25/13 8/28/13 8/31/13

9/3/13

9/6/13
«Удав»
Ещё примеры
Визуализационное кунг-фу
Заказы и выручка магазина
Заказы и выручка магазина

Достижения ВУЗа

Цена батона

Законы в Госдуме

Глубочайшие озёра

Эффективность 

маркетинговых кампаний 

на воронке
Лаборатория данных
http://datalaboratory.ru
data@datalaboratory.ru
datalaboratory
@datalaboratory
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Визуализационное кунг-фу