SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL
INNOVATING FASTER
How to get...
Change Everything!
…except your family.
Burn Everything!
…if that’s what it takes
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6
The issues with moving fast
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7
Innovation within Samsung
A multifaceted approach
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8
European Innovation Team
Consumer focus – Multi-disciplinary ...
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9
Delivering Tangible Results
$1.1Bn profit contribution in 3 y...
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10
Maximising your Innovation Return
Yield vs. Capability
Proce...
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11
Disruptive Product
‘Lost in the crowd’
Relevance
Differentia...
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12
Productsneedtoshinethruthemess
Photographs taken during Fiel...
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13
Theinformationthatconsumerssee
Photographs taken during Fiel...
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14
Fixingproblemssometimescreatesnewones
Photographs by Eric Ad...
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15
How to spot big new trends
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17
Thank you.
Luke Mansfield
Head of Innovation
Samsung Electronics Europe
infoShare 2014: Luke Mansfield, Think fast, act fast
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infoShare 2014: Luke Mansfield, Think fast, act fast

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infoShare 2014: Luke Mansfield, Think fast, act fast

  1. 1. SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL INNOVATING FASTER How to get ahead and stay ahead INFOSHARE 5 ‘14
  2. 2. Change Everything! …except your family.
  3. 3. Burn Everything! …if that’s what it takes
  4. 4. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5
  5. 5. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6 The issues with moving fast
  6. 6. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7 Innovation within Samsung A multifaceted approach
  7. 7. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8 European Innovation Team Consumer focus – Multi-disciplinary approach Industry Norm Samsung E.I.T. Gather consumer & Expert Data Develop Opportunities Create Product Concept Test & Refine Design & Technology Consumer Research Commercial Strategy Sales & Marketing
  8. 8. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9 Delivering Tangible Results $1.1Bn profit contribution in 3 years
  9. 9. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10 Maximising your Innovation Return Yield vs. Capability Process Experience • of Innovation (end to end) • of Your Company Culture • of Other Industries • of Consumers Yield Capability
  10. 10. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11 Disruptive Product ‘Lost in the crowd’ Relevance Differentiation ‘Gadgets’ Line up products HigherLower Low High The magic formula for success A focus only on differentiation guarantees failure
  11. 11. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12 Productsneedtoshinethruthemess Photographs taken during Fieldwork
  12. 12. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13 Theinformationthatconsumerssee Photographs taken during Fieldwork
  13. 13. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14 Fixingproblemssometimescreatesnewones Photographs by Eric Adras
  14. 14. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15 How to spot big new trends
  15. 15. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16
  16. 16. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17
  17. 17. Thank you. Luke Mansfield Head of Innovation Samsung Electronics Europe

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