infoShare 2011 - John Lunn - Kerching! How to monetise your apps.

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infoShare 2011 - John Lunn - Kerching! How to monetise your apps.

  1. 1. Kerching! How to monetise your apps<br />The decline of advertising and alternative business models<br />
  2. 2. Advertising<br />Source Techcrunch<br />
  3. 3. The Advertising Model ‘0870’<br />
  4. 4. 0870 Download Stats<br />From end of Sept to end of October, 2009 www.simonmaddox.com<br />
  5. 5. MoneySavingExpert.com<br />Featured in Sunday Times<br />Downloads since launch<br />
  6. 6. 0870 by numbers<br />iPhone downloads: 427,484<br />Best chart position: 4<br />Approval time: 429 days<br />Android downloads: 14,244<br />Best chart position: 21<br />Approval time: 1 second<br />made $2,590.63 so far<br />
  7. 7. Affiliate Network<br />You have to be really good at targeting the people who will buy<br />Some good reasons why to join our programme:<br />We pay affiliates up to 14% commission on confirmed sales!<br />Full product feed is available<br />Our website Average order value is £97<br />Source Affiliate Network<br />
  8. 8. Why not start you own?<br />
  9. 9. Fremium/Premium<br /><ul><li>Make you product so addictive/awesome that you cant live without it/ or only extend to other devices (mobile) if you pay
  10. 10. Paywall issue 90+% of people will not pay so make sure that the 10% will pay enough to cover the costs of maintaining the 90%</li></li></ul><li>Subscription / Membership<br />Best business model (MBA talk!)<br />Lots of people have subscriptions that never/rarely use the service<br />Remember you need to manage them (failed, expired payment details, etc) <br />
  11. 11. One off purchases<br />One of the oldest business models<br />Don’t forget the supply chain learn from the old world also online fraud needs to managed and controlled<br />Virtual Good have an upside (freeish) and a down side in that almost nobody protects you from fraud and piracy<br />
  12. 12. Being a Marketplace<br />Taking a cut<br />Need to have a community that wants to buy from each other.<br />Think how easy it is for the big boys to eat your lunch.<br />
  13. 13. Using a Marketplace<br />Many people have made their fortunes!<br />Take into account the costs of sale<br />Remember the Dictionary!<br />
  14. 14. Donations/fundraising<br />Donate buttons are very opensource but work for some<br />Companies are trying this for content as are artists and publishers. (Radiohead average $6)<br />
  15. 15. Merchandising<br />Most of the linuxdistro’s sell Tshirts<br />You need a cool logo and a following<br />Can use other sites to create and distribute<br />Why not make your Digital Physical<br />
  16. 16. Events<br />If you have enough followers<br />Really hard work…….<br />So many events now days so how to you differentiate yourself?<br />
  17. 17. Rev sharing<br />Connect Buyers and Sellers and take a cut<br />Consider how you reconcile and get paid<br />
  18. 18. Build and Exit(run!)<br />Many example of success<br />Many more examples of failures<br />Remember to eat <br />
  19. 19. How can PayPAL help?<br />Time for shameless pluging…..<br />
  20. 20. Affiliate Network<br />One transaction – multiple simultaneous receivers – only primary visible to the buyer<br />
  21. 21. Fremium/Premium/Subscription / Membership<br />PayPal AP Preapprovals<br />Like subscriptions but far more flexible.<br />Permission to charge the Buyer whenever required up to a maximum limit:<br />Multiple Products at PayPal <br />
  22. 22. One off purchases/Merchandising/Events<br />WebSite Payment Standard<br />Express Checkout<br />PayPal for Digital goods<br />Micropayments<br />
  23. 23. Being a Marketplace<br />Adaptive Payments<br />
  24. 24. Using a Marketplace<br />
  25. 25. Donations/fundraising<br />
  26. 26. Rev sharing<br />Connect Buyers and Sellers and take a cut<br />Adaptive Payments Split and Parallel.<br />
  27. 27. Build and Exit(run!)<br />
  28. 28. contact<br />John@x.com<br />Johnxcom<br />www.x.com<br />

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