Total sanitation and sanitation marketing east java
Total Sanitation and Sanitation Marketing East Java WATER AND SANITATION PROGRAM
Keys Sanitation Parameter-- East Java Total Population 2006 (SUSENAS): 37.4 million Urban: 12% (9 cities) Rural: 88% (29 districts) Sanitation coverage 2010 (Riskesdas 2010): Urban: 65. 55% Rural: 34% …..% Rural population in East Province 25% communities practices for open defecation ….% (Riskesdas 2010)
Objective of TSSM ProjectTo strengthen local government in developing totalsanitation and sanitation marketing approach through threemain components of demand creation, supply improvementand enabling environment
Integrating Total Sanitation and Sanitation Marketing (TSSM) Sanitation Enabling Marketing Community-Led Environment For Scaling Total Sanitation UpCommunity-Led Total Sanitation Marketing Enabling EnvironmentSanitationFocus: Focus: Focus:• Stopping open defecation • Popularizing ‘improved Policies and institutional Practices… sanitation’ (JMP-defined)• Igniting demand for … that facilitate scaling up access tosanitation facilities and • Expanding sanitation supply sanitation with cost-effectiveness andservices. options for all consumers, sustainability. particularly the poor.
TSSM strategy to strengthen local government capacity Rapid Assessment on Sanita/on Program Advocacy for sanita/on policy alignment through project launch, technical mee/ng, road‐ show Facilita/ng, mentoring, advoca/ng (Training, triggering, Monitoring and Evalua/on) Involving of technical college to support sanita/on eﬀorts Sharing knowledge and experiences through peer to peer learning such as face to face dialog, seminar, website Learning Review Mee/ng including benchmark district performance Scale up and Replica/on
Stages TSSM Approach Road-show at district and sub-district through DRA method Training facilitators and sanitation entrepreneurs. District propose candidates to participate the training. Piloting TSSM intervention for 30 communities per district. District selected community based on district intervention strategy Scale up TSSM approach by using district own resources District performance monitoring and evaluation through benchmark Incentive for champions Action Research to strengthen local government strategy and accelerate target achievement.
ACTIVITIES FLOW TO INCREASE SANITATION DEMAND BY USING CLTS METHOD PRE- TRIGGERING POST-TRIGGERINGTRIGGERING Introduction andTeam Crreate ConditionPreparations :• Intervention Identify Natural Leaders’ roles, MONITORING Inter-committee/NL learning &strategy complete copy of sanitation (Use Map and replication Identify access & analyze access map & social welfare survey checklist)• Tasks assignment sanitation behavior using CLTS• Prepare tools and tools:materials • Mapping, • FGD, ODF plan, committee role, work Further triggering i to • transect walk, How is open accelerate /maintain ODF status plan, rules & sanctions • contamination route defecation behavior changedField preparations Trigger behavior change through• Advocacy & key leader Sanitation promotion through elements of disgust,involvement Info on sanitation options, What latrines are local media to strengthen embarrassment, self-esteem, fear• Set schedule, location trained craftsmen, suppliers used (improved / communities awarness for doing sin, sickness, etc.and target unimproved)• Observation ofcommunity and school Competition for ODF and Totalenvironment Community commitment to Sanitation change & follow-up plans Identify behavior in F Diagram How are hand- (e.g. washing hands with soap) washing facilities with soap used in the community Award Identify Natural Leaders, copy of latrine access map Triggering through school If necessary, analyze cheap How are latrines & (students & teachers) to reach latrine options handwashing an ODF status facilities used in schools
Graphs of progresses in TSSM districts 90.00% 80.00% 70.00% 60.00% 50.00% Pacitan 40.00% Trenggalek Lumajang 30.00% Bojonegoro 20.00% 10.00% 0.00% 2006 2007 2008 2009 2010With a strong local government commitment has resulted rapidlyprogress as shown in graphs.
Lesson Learned A blended intervention between demand generation and supply improvement will accelerate improved sanitation access District government is the main actor in developing sanitation program through TSSM approach Integrated innovation into existing mechanism is a key factor to ensure sustained sanitation program Promotion strategy for national policy need to be strengthened to leverage local government on sanitation program Identify and synergize all resources to strengthen local government capacity and accelerate improved sanitation access
Sanitation Marketing (and Communication) Activity Components Informed Choice Catalogue Masonry training reading materials Installation module – the video Product installation module Local sanitation market emerged Monitoring the qualityTSSM Marketing Formative and cost through Manual Research Report accreditation Print ad campaign Testimony of the winning Accreditation logo district Sanitation award report Suddenly stomachache Communication Tools Menu
Understanding what the consumer wants to pay for • Ease of cleaningPeople understand“improved sanitation“ • Prevent odoras a facility with • Scratch resistancegooseneck water seal, • Modern lookpour-ﬂush type, with a • 3 – 5 yr pit capacityseptic tank built insideor outside the house
Understanding what the consumer wants to pay for…(2)Price Recommendations • The cost to acquire new basic facility with all the desired features seemed to work out at IDR 180,000 (USD18)• The next upgrade could be available at an additional IDR 100,000 (USD10) – (Nielsen)
The resulting marketing strategy Proposed Package Offering - Main Product Upgradeable product concept to reduce barrier (in terms of price) to allow people to adopt permanent facility and upgrade it whenever Grade Option they have excess money Features Price Level Flush latrine squat Squat pans: locally pans with simple produced concrete orBasic Maximum at 180,000 reinforced pit and ceramic, available in gooseneck water seal various colors 100,000 for upgrade Upgrade 1 Basic + Basic + (280,000 for complete installation)
The resulting marketing strategy…(2)Managing Resources for Competitive PricesOne – stop service reduces cost for consumers byproviding them with two things: 1. Material supplies. By having several or collectiveorders from customers will increase bargaining powerof the one-stop service provider when dealing withproducers2. On- site installation. It replaces the consumer’s costof purchasing (distribution cost and margin ofsupplier) and labor cost for carting pre-made materialsuch as concrete rings for lining pits and pit coversfrom local producers.
Getting market feedbackPartnership with Sumadi, a sanitation provider, withtechnical assistance from ITS, we are developing rangeof product to meet market preferences Sumadi started his business in 2001. Between 2001 – 07, the market did notrespond as expected. Sales has been slow at average only 100 latrinesinstalled / year Exposed by TSSM activities and intrigued by some key market researchﬁndings, he saw this as an opportunity the re-energize his business Getting market feedback
Replicating One-stop Sanitation ProviderMasonry training and Sanitation Entrepreneurship Participants: 1500 masons in 29 districts with the emphasize on basicsanitation and technical aspects of building latrine facility (held in mid year2009) Sanitation entrepreneurship training to appointed providers representingdistricts. The training focus on upgradeable latrine product, promotion andselling skills, and simple book keeping. (phase 1 was held in February and March 2010)
What is “improved sanitation”? For MDG monitoring • An improved sanitation facility is one that hygienically separates human excreta from human contact.• Shared and public facilities of any type are unimproved sanitation.TSSM translates “improved latrine” operationally as one that:1) Does not contaminate water bodies 2) Prevents contact between human beings and human excreta. 3) Prevents access to feces by ﬂies and other insect vectors, wild and domestic animals.4) Prevents foul odour.
: A community is ODF when :1. All community households own and use improved latrines for disposal of all human excreta (including at schools).2. No human feces are visible in the environment.3. The community uses sanctions , rules or other means to check and prevent Open Defecation by anyone. 4. The Community is using a transparent monitoring mechanism to measure gains in household access to improved sanitation.
Monthly District Health Ofﬁce Access/ODF UpdatesSub-district/ Puskesmas ODF (Community Health LB-1 Form/ veriﬁcation Center) Community Community Community Communities maps/ maps/ maps/ Registers Registers Registers
Annual consolidation at Province level forassessing district sanitation performance Province Health Ofﬁce District Sanitation Performance Benchmarking , with independent evaluator (JPIP)District Health District Health District Health District Health Ofﬁce Ofﬁce Ofﬁce Ofﬁce periodic periodic periodic periodicmonitoring report monitoring report monitoring report monitoring report
Flows of Information Monitoring at community Compila/on Repor/ng (Puskesmas/Sub district to District) LB-1 form (District) LB-1 form (Puskesmas/ sub-district) Social mapNatural leader note Informa/on gap? SMS