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  1. 1. Presented by Beth Gallaway on behalf of YALSA for ALA Virtual Conference July 2010 Yes We Can: Collaboration in a Changing World of Services and Information
  2. 2. Objectives <ul><li>Identify characteristics and trends of the young adult demographic </li></ul><ul><li>Discover potential collaborations for young adult services in school and public libraries
  3. 3. Who YA? <ul><li>Ages 12-18 </li></ul><ul><li>33 million youth, US </li></ul><ul><li>600 million, worldwide </li></ul><ul><li>~11% of the population </li></ul>
  4. 4. Trends
  5. 5. Platform Agnostic
  6. 6. Micromedia Consumers <ul><li>Ringtones </li></ul><ul><li>iTunes </li></ul><ul><li>Podcasts </li></ul><ul><li>3D worlds & gaming </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul>
  7. 7. Characteristics
  8. 8. Gamer Generation <ul><li>Social </li></ul><ul><li>Competitive </li></ul><ul><li>Wired </li></ul><ul><li>Self-aware </li></ul><ul><li>Always On </li></ul><ul><li>Heroic </li></ul><ul><li>Multi-taskers </li></ul><ul><li>Global </li></ul><ul><li>Collaborative </li></ul><ul><li>Risk Takers </li></ul>http :// /
  9. 9. Brain Development
  10. 10. Early Adolescence (12-14) <ul><li>Emotional /Social Changes </li></ul><ul><li>Focus on self </li></ul><ul><li>Concern about body image, looks, clothes </li></ul><ul><li>Peer influence </li></ul><ul><li>Moodiness </li></ul><ul><li>Anxious </li></ul><ul><li>Less affectionate toward parents </li></ul><ul><li>Mental/Cognitive Changes </li></ul><ul><li>Complex thought </li></ul><ul><li>Self expression/communication </li></ul><ul><li>Moral compass </li></ul><ul><li>Sadness/depression </li></ul>
  11. 11. Middle Adolescence (15-17) <ul><li>Emotional/Social Changes </li></ul><ul><li>Budding sexuality </li></ul><ul><li>Deeper capacity for caring and sharing. development of more intimate relationships </li></ul><ul><li>Increased independence </li></ul><ul><li>Decreased conflict with parents </li></ul><ul><li>Mental/Cognitive Changes </li></ul><ul><li>More defined work habits </li></ul><ul><li>Concern about the future </li></ul><ul><li>Greater ability to sense right and wrong </li></ul><ul><li>Sadness, depression </li></ul>
  12. 12. Sociology
  13. 13. Developmental Assets <ul><li>Support </li></ul><ul><li>Empowerment </li></ul><ul><li>Boundaries & Expectations </li></ul><ul><li>Constructive Use of Time </li></ul><ul><li>Commitment to Learning </li></ul><ul><li>Positive Values </li></ul><ul><li>Social Competencies </li></ul><ul><li>Positive Identity </li></ul>
  14. 14. Ladder of Participation
  15. 15. Start Locally
  16. 16. Teen Advisory Group
  17. 17. Local Schools
  18. 18. Local Colleges
  19. 19. Local Government
  20. 20. Local Justice System
  21. 21. State Library/IMLS http ://
  22. 22. Supporting your Local Colleagues
  23. 23. Improving Literacy Through School Libraries <ul><li>Approved at $250 million, this grant program has never been funded by more than $19.8 million </li></ul><ul><li>Over 60 studies show a correlation between well-stocked, professionally staffed school libraries and increased student achievement. </li></ul>
  24. 24. Library Services and Technology Act (LSTA) <ul><li>These federal resources help target library services to people of diverse geographic, cultural, and socioeconomic backgrounds, to individuals with disabilities, and to people with limited literacy skills. </li></ul>
  25. 25. Elementary & Secondary Education Act (ESEA) <ul><li>Include provisions under Title I for state and local plans to establish a state goal of having a school library staffed by a state-certified school librarian in each public school </li></ul><ul><li>Allow state and local professional development funds to be used for recruiting and training school librarians. </li></ul>
  26. 26. Non-Profit
  27. 27. MacArthur Foundation
  28. 28. Global Kids
  29. 29. ICMA
  30. 30. For Profit
  31. 31. Barnes & Noble
  32. 32. Cartoon Network <ul><ul><li> </li></ul></ul>
  33. 33. Red Octane <ul><ul><li>Supports tournaments, including entry fees! </li></ul></ul><ul><ul><li>Prizes </li></ul></ul>
  34. 34. Wizards of the Coast
  35. 36. Next Steps <ul><li>Identify local demographics </li></ul><ul><li>Introduce meaningful participants </li></ul><ul><li>Use Outcome-based evaluation (OBE) </li></ul>
  36. 37. Why YA? <ul><li>“ They will grow up to be taxpayers </li></ul><ul><li>and library supporters.” </li></ul>
  37. 38. Why YA? <ul><li>Teens matter RIGHT NOW, as teens! </li></ul>
  38. 39. Convincing your Colleagues <ul><li>Become a Youth Advocate! </li></ul>
  39. 40. Thank You! <ul><li>Beth Gallaway </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>603.247.3196 </li></ul><ul><li>LINKS: </li></ul><ul><li> </li></ul>