Digital Publishing in West Africa: Cassava Republic case study

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Digital Publishing in West Africa: Cassava Republic case study

  1. 1. Cassava Republic<br />CASE STUDY<br />11th May, 2011<br />
  2. 2. BACKSTORY<br />The genesis of an idea<br />Unilag bookshop, 2000<br />Moved to Nigeria 2003<br />Support the ChimamandaNgoziAdichie tour of Purple Hibiscus 2004<br />Set up Cassava Republic in 2006<br />
  3. 3. VISION/MISSION<br />High quality affordable books for Africa<br />A focus on new talent and reconfiguring African literature<br />Adult fiction & non-fiction<br />Children’s fiction<br />Cassava Ideas<br />Popular fiction/romance<br />
  4. 4. ADULT FICTION LIST<br />Currently 18 authors. Some of the leading Nigerian/African writers including HelonHabila, Teju Cole & Lola Shoneyin<br />Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners<br />Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK<br />Print run between 3-5,000 copies<br />
  5. 5. CHILDREN’S BOOKS<br />MDG’s<br />Eno’s Story<br />Birds of our Land<br />Many more in the pipeline<br />
  6. 6. CASSAVA IDEAS<br />An initial focus on history books<br />Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins<br />Academic journals in planning<br />
  7. 7. POPULAR FICTION<br /><ul><li>Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011</li></li></ul><li>BUSINESS MODEL<br />Sponsorship:<br />In-book sponsorship<br />Sales:<br />Sales to bookshops & individuals<br />Event-based sales<br />Online<br />Bulk-buying from universities<br />
  8. 8. THANK YOU<br />

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