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Infovision 2011 Keynote Business Transformation in data deluge world, K R Sanjiv, Sr. VP, Wipro

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Infovision 2011 Keynote Business Transformation in data deluge world, K R Sanjiv, Sr. VP, Wipro

http://informationexcellence.wordpress.com/2011/10/28/infovision2011-presentations/

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Infovision 2011 Keynote Business Transformation in data deluge world, K R Sanjiv, Sr. VP, Wipro

  1. 1. Business Transformation in Data Deluge World K R Sanjiv© 2011 Wipro Ltd - Confidential
  2. 2. Data Deluge Data Volume Variety of Data Velocity of increase22 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  3. 3. New data sources bring new value Machine Generated Customer Interactions Pattern Matching, Time Series Analysis Click stream/document/text analysis Manufacturing & Retail – Energy & Utilities Sensor Media –Segmentation & Transportation – Stock Behavior Tracking Finance & Insurance – Risk Telecom - CDR Assessment Social network/graph analysis/text analysis Business Insights Social Media – Web Logs EDW & Big Data Platforms33 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  4. 4. Successful Businesses today need 1 Innovation to win in a world of constraints 2 Variabilization of IT to enhance business agility 3 Harnessing consumerization of technology 4 Analytics led performance enhancement44 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  5. 5. Analytics Driven Performance Unlocking Channel In Process Improved Risk Consumer Value Engineering Effectiveness & Compliance55 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  6. 6. Unlocking Consumer Value Availability of customer data has increased 65% of top 50 retailers have loyalty cards Increased penetration of social media Credit/Debit cards account for 50% of all transactions Increased Prevalence of Citizen portals66 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  7. 7. Unlocking Consumer Value Leading to • Integration of CRM & Social profiles to drive customer initiatives • Ability to capture & respond to brand perception & sentiment at a broader level Driving Transformation • Focused intervention based on specific events • Demography driven optimization • Next best offer • Combining purchase patterns to health insurance77 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  8. 8. Channel Engineering Increase in importance for online channel ~ 50% of retail sales from online/online sales Social media becomes a premier listening channel M not E becomes the buzz word88 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  9. 9. Channel Engineering Leading to • Enhanced opportunities to Driving Transformation reach customers effectively • Ability to integrate • Proliferation of media choices interactions across channels & customer touch points • Enhanced marketing & • Pervasiveness in usage of consumer initiatives analytics across channels • Fusion analytics • Social media based product launches99 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  10. 10. In Process Effectiveness Latency reduction between process & decision making Technology advances in in-memory computing Leading to In process analytics for optimizing process decision Real time analytics to enable timely decision making Driving Transformation Vendor recommendation based on buy patterns Investment advice effectiveness1010 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  11. 11. Improved Risk and Compliance Ability to manage new New age fraud & forms of data detection Increased focus on health & safety1111 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  12. 12. Improved Risk & Compliance Leading to • Early intervention on potential Driving Transformation compliance failures • Compliance & early warning • Newer techniques on fraud systems in Pharma & medical detections using social media & device space internet as a source • Fraud detection using social media • Ability to predict adverse events in O&G exploration1212 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  13. 13. Best Practices Enterprise level “top down” approach. Identify key processes and enhance, the “bottom up” approach. Every Business transformation initiative needs an information transformation track One Size does not fit all- pick up the right architecture to support the new age data Change management is key to success1313 © 2010 Wipro Ltd - Confidential © 2011 Wipro Ltd - Confidential
  14. 14. 1 2 3 414 © 2011 Wipro Ltd - Confidential

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