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The hidden key
to ecommerce
personalization
Know your
own products
You don’t need us
to tell you
Informatica PIM
is the next big innovation wave
in ecommerce.
Personalization
Everyone’s been saying it for a decade
but now it’s really h...
And personalization is the ultimate form of targeting.
Because targeted
marketing is
more effective
than non-targeted
mark...
Informatica PIM
In every channel, intelligent personalization
out-performs one-size-fits-all commerce.
on websites in emai...
Personalization is better.
Segmentation is good.
Make no
mistake.
The retailers who understand this will
rip huge chunks of market share from
the flanks of retailers who d...
In the mad rush to catch up,
retailers everywhere are
scrambling to capture and
integrate their customer data.
Informatica...
You need to use everything you
know about each customer so you
can market and sell to them more
effectively in every chann...
Informatica PIM
to intelligent personalization
— and customer insight is only
one of them.
But here’s the thing.
There are...
Informatica PIM
As a retailer you
need to know:
1
2
All about your customers
Their profiles, preferences, histories
and be...
Informatica PIM
Most retailers would
see that statement
and think
They’re our
products.
Well of course
we know all about
o...
Wrong
Wrong
Wrong
But most retailers would be
Informatica PIM
Because most retailers
don’t manage their
product information
as the critical business
asset that it is.
Informatica PIM
M...
That was kind of okay in the old
mass-market world. In the new,
personalized, omnichannel world,
it’s utterly unsustainabl...
The problems that plague
product information are
Legion
Informatica PIM
Informatica PIM
so shoppers aren’t
sure and click away.
with different images
or descriptions in
different channels.
becau...
Informatica PIM
so all of the above isn’t
likely to change.
causing ‘shelf lag’
that eats up sales
and margin.
It’s stuck ...
If your product
information suffers
from any or all of the
above afflictions, how
can you deliver on
the promise of the
pe...
You might know your customers…
Informatica PIM
but you’re not really able
to recommend and promote
the exact products that...
Informatica PIM
The worse the
gets.
PROBLEM
The more
you sell.
PRODUCTS
The more
you sell them.
PLACES
So if you’re pursui...
about this.
Nobody
Talks
Informatica PIM
(the Single View of the Customer), only a few retailers
have realized the power and potential of product
information (the ...
Informatica PIM
That’s an
opportunity
for you.
If you’re serious about personalization;
If you want to sell everywhere your
customers are;
If you want to sell more produ...
Product Information Management
You
Need
PIM
Informatica PIM
Informatica PIM
This isn’t the time or place
to walk you through the
many glories that add up
to next-generation PIM.
You ...
you had a centralized
Product Information
Management platform.
Informatica PIM
Informatica PIM
And that all your suppliers could go
in and update their information for
you to approve and publish.
And t...
(And if PIM matters to you…
we really should be talking.)
If personalization
matters to you,
PIM should
matter to you.
Bot...
We’re Informatica.
Our PIM solution helps some
of the world’s smartest, most
successful multi-channel retailers
get to mar...
Further reading
Liked this? You may like this too:
Using PIM to Personalize
Product Recommendations
Informatica PIM
Thanks for listening
Informatica PIM
The hidden key to ecommerce personalization
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The hidden key to ecommerce personalization

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Personalization is the next big innovation wave in
e-commerce. You need to use everything you know about each customer so you can market and sell to them more effectively in every channel.

Published in: Data & Analytics

The hidden key to ecommerce personalization

  1. 1. The hidden key to ecommerce personalization Know your own products
  2. 2. You don’t need us to tell you Informatica PIM
  3. 3. is the next big innovation wave in ecommerce. Personalization Everyone’s been saying it for a decade but now it’s really happening. Informatica PIM
  4. 4. And personalization is the ultimate form of targeting. Because targeted marketing is more effective than non-targeted marketing. Informatica PIM
  5. 5. Informatica PIM In every channel, intelligent personalization out-performs one-size-fits-all commerce. on websites in email on mobile apps and sites in call centers in social media
  6. 6. Personalization is better. Segmentation is good.
  7. 7. Make no mistake. The retailers who understand this will rip huge chunks of market share from the flanks of retailers who don’t. Informatica PIM
  8. 8. In the mad rush to catch up, retailers everywhere are scrambling to capture and integrate their customer data. Informatica PIM
  9. 9. You need to use everything you know about each customer so you can market and sell to them more effectively in every channel. The idea is simple and sound: Informatica PIM
  10. 10. Informatica PIM to intelligent personalization — and customer insight is only one of them. But here’s the thing. There are Parts Two
  11. 11. Informatica PIM As a retailer you need to know: 1 2 All about your customers Their profiles, preferences, histories and behaviors across all channels. All about your products So you can map that personal insight to the things each customer is most likely to buy.
  12. 12. Informatica PIM Most retailers would see that statement and think They’re our products. Well of course we know all about our products.
  13. 13. Wrong Wrong Wrong But most retailers would be Informatica PIM
  14. 14. Because most retailers don’t manage their product information as the critical business asset that it is. Informatica PIM Most retailers don’t know their own products very well at all.
  15. 15. That was kind of okay in the old mass-market world. In the new, personalized, omnichannel world, it’s utterly unsustainable. Informatica PIM
  16. 16. The problems that plague product information are Legion Informatica PIM
  17. 17. Informatica PIM so shoppers aren’t sure and click away. with different images or descriptions in different channels. because it takes so long to update each channel. relying on generic data instead of on-brand descriptions, images and video. It’s incomplete It’s out-of-date It’s inconsistent It’s boring
  18. 18. Informatica PIM so all of the above isn’t likely to change. causing ‘shelf lag’ that eats up sales and margin. It’s stuck in silos It’s takes ages to get to market It’s managed manually so the mobile team has a different database from the web team and the store team and the...
  19. 19. If your product information suffers from any or all of the above afflictions, how can you deliver on the promise of the personalized customer experience? Think about this Informatica PIM
  20. 20. You might know your customers… Informatica PIM but you’re not really able to recommend and promote the exact products that they’re most likely to buy. ...
  21. 21. Informatica PIM The worse the gets. PROBLEM The more you sell. PRODUCTS The more you sell them. PLACES So if you’re pursuing an ‘endless aisle’ assortment or an omnichannel strategy (or both), it’s a really, really good idea to get your product information management sorted out now.
  22. 22. about this. Nobody Talks Informatica PIM
  23. 23. (the Single View of the Customer), only a few retailers have realized the power and potential of product information (the Single View of all Products). While everyone chases the customer insight part of the equation Informatica PIM
  24. 24. Informatica PIM That’s an opportunity for you.
  25. 25. If you’re serious about personalization; If you want to sell everywhere your customers are; If you want to sell more products and get them to market faster; You need a new acronym in your life… Informatica PIM
  26. 26. Product Information Management You Need PIM Informatica PIM
  27. 27. Informatica PIM This isn’t the time or place to walk you through the many glories that add up to next-generation PIM. You can hit up our website for that. But we do want to leave you with one thought. Or one beautiful vision…
  28. 28. you had a centralized Product Information Management platform. Informatica PIM
  29. 29. Informatica PIM And that all your suppliers could go in and update their information for you to approve and publish. And that it fed your product pages in every channel: web, mobile, social, call center, in-store, customer service… everywhere. And – here’s the kicker – that it fed your personalization system, too. Making it intelligent instead of blind.
  30. 30. (And if PIM matters to you… we really should be talking.) If personalization matters to you, PIM should matter to you. Bottom line Informatica PIM
  31. 31. We’re Informatica. Our PIM solution helps some of the world’s smartest, most successful multi-channel retailers get to market faster, delight more customers, make more money and streamline back-end processes. We also help combine PIM with other data – like CRM profiles, transactions or ERP – to get even more out of it. And we can do it for you. Informatica PIM
  32. 32. Further reading Liked this? You may like this too: Using PIM to Personalize Product Recommendations Informatica PIM
  33. 33. Thanks for listening Informatica PIM

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