UniSafe:
New App
enhances the
campus
experience
Case Study: UniSafe
Presentation Overview
Introduction
Why?
What?
How?
Outcomes
The University of Melbourne
• 160 years
• 40 000 Students
• 8 000 Staff
• 30%
International
Students
• 7 campuses
• Main P...
Holistic Wellbeing Services
Counselling and
Psychological
Services
Chaplaincy
Health Service
Children’s
Services
Safer
Com...
Safer Community Program
• Established in April
2012
• The University's Safer
Community Program
gives staff and
students th...
Safer Community Program
Offers:
A safe place to talk about concerns
Tailored and personal safety advice
Support and strate...
Why UniSafe?
Engagement with University Community:
• Visibility of new program
• A key contact method with the program –
c...
Why UniSafe?
A resource hub in the palm of your hand:
• Proactive method of providing wellbeing
support
• Provides a holis...
What is UniSafe?
Free smart
device app
Apple and
Android devices
Easily
accessible to the
University
community
Electronic ...
What is UniSafe?
Prevention Early Intervention Response
Safer Community Program
• SCP information
• How to contact:
•Phone
•Email
•Website
•Facebook
•YouTube
•Map to office
Emergency Contacts
•Campus Emergency
•Dial 000
•First Aid
•Other Emergency Contacts
Other Emergency Contacts
• Life Line
• Sexual Assault Crisis Line
• SuicideLine
• Beyondblue
• MensLine Australia
• Gambli...
Personal Safety Tips
• On Campus
• Out and About
• Public Transport
• Car
• Home
• Going out
• Drink Spiking
• Alcohol and...
Personal Safety Toolbox
• Flashlight
• Alarm
• Send Your Location
• Personal Safety Plan
• Campus Maps
Campus Security
• Who they are
• Location
• Website
• Call
• Emergency Phone Locations
Support Services
• Counselling and Psychological
• International Students
• Disability Liaison
• Bullying
• Harassment
• H...
Security Escorts
About / Preferences
• About the App
• Feedback and Suggestions
• Share this App
• Preferences
• Push Notifications
• Data ...
How?
Researched and sourced an app development company
Developed project brief and app outline
Engaged stakeholders (colle...
How?
Discussed with internal governance team
Tested app prototype, sought student feedback
Revised and refined based on te...
Outcomes
• 6600 downloads since the launch
• On average, 95 new downloads per week
since launch
• Increased visibility of ...
Outcomes
• Hugely positive
student response
• Positive promotion
in external media
• Shared our ideas
with other tertiary
...
Outcomes
• A dynamic tool that can be
easily refined to
encompass community
feedback, a changing
University landscape, new...
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Sally Coates & Daniel Persaud - The University of Melbourne - CASE STUDY: UniSafe: New App enhances the campus experience.

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Sally Coates & Daniel Persaud delivered the presentation at the 2014 Campus & Student Security Conference.

The 2014 Campus & Student Security Conference emphasised the importance of engagement and communication by bringing together a broad range of stakeholders who actively exchanged ideas, initiatives and opinions around optimising student security.

For more information about the event, please visit: http://www.informa.com.au/campussecurityconference14

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Sally Coates & Daniel Persaud - The University of Melbourne - CASE STUDY: UniSafe: New App enhances the campus experience.

  1. 1. UniSafe: New App enhances the campus experience Case Study: UniSafe
  2. 2. Presentation Overview Introduction Why? What? How? Outcomes
  3. 3. The University of Melbourne • 160 years • 40 000 Students • 8 000 Staff • 30% International Students • 7 campuses • Main Parkville campus nestled in Melbourne CBD
  4. 4. Holistic Wellbeing Services Counselling and Psychological Services Chaplaincy Health Service Children’s Services Safer Community Program
  5. 5. Safer Community Program • Established in April 2012 • The University's Safer Community Program gives staff and students the opportunity to pass on behaviours of concern before they develop into something serious.
  6. 6. Safer Community Program Offers: A safe place to talk about concerns Tailored and personal safety advice Support and strategies to manage behaviours of concern Easy access to and centralised coordination of internal and external support services
  7. 7. Why UniSafe? Engagement with University Community: • Visibility of new program • A key contact method with the program – complementary to other methods • Contemporary engagement style • Easy to update and keep information accurate • Alignment with University’s sustainability goals • 24/7 source of support • Stand-alone tool
  8. 8. Why UniSafe? A resource hub in the palm of your hand: • Proactive method of providing wellbeing support • Provides a holistic view of safety support • Capacity-builds the University’s community to care for their own safety and wellbeing • Showcases the University’s and community’s services and makes them easily navigable and accessible
  9. 9. What is UniSafe? Free smart device app Apple and Android devices Easily accessible to the University community Electronic and holistic “one stop shop” to access support
  10. 10. What is UniSafe? Prevention Early Intervention Response
  11. 11. Safer Community Program • SCP information • How to contact: •Phone •Email •Website •Facebook •YouTube •Map to office
  12. 12. Emergency Contacts •Campus Emergency •Dial 000 •First Aid •Other Emergency Contacts
  13. 13. Other Emergency Contacts • Life Line • Sexual Assault Crisis Line • SuicideLine • Beyondblue • MensLine Australia • Gambling Help Online • Alcohol and Other Drugs • Emergency Accommodation • Women’s Domestic Violence Crisis Service
  14. 14. Personal Safety Tips • On Campus • Out and About • Public Transport • Car • Home • Going out • Drink Spiking • Alcohol and other Drugs • Online • Victoria Police • Stalking
  15. 15. Personal Safety Toolbox • Flashlight • Alarm • Send Your Location • Personal Safety Plan • Campus Maps
  16. 16. Campus Security • Who they are • Location • Website • Call • Emergency Phone Locations
  17. 17. Support Services • Counselling and Psychological • International Students • Disability Liaison • Bullying • Harassment • HR • OHS • Health • Chaplaincy • Student Unions • Student Centres
  18. 18. Security Escorts
  19. 19. About / Preferences • About the App • Feedback and Suggestions • Share this App • Preferences • Push Notifications • Data Update
  20. 20. How? Researched and sourced an app development company Developed project brief and app outline Engaged stakeholders (colleagues/students) Developed specific app content Sourced internal technical support
  21. 21. How? Discussed with internal governance team Tested app prototype, sought student feedback Revised and refined based on testing Launched UniSafe in Feb 2013 – O’week Developed specific promotional material
  22. 22. Outcomes • 6600 downloads since the launch • On average, 95 new downloads per week since launch • Increased visibility of and referrals to the SCP • Increased use of Security Escorts (proactive safety measure)– average of 19 per month in 2012 versus 24 per month in 2013
  23. 23. Outcomes • Hugely positive student response • Positive promotion in external media • Shared our ideas with other tertiary institutions nationally and internationally
  24. 24. Outcomes • A dynamic tool that can be easily refined to encompass community feedback, a changing University landscape, new campaigns and contemporary safety issues • A cost-effective and environmentally sustainable resource model for staff and students

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