CROWDFUNDING UNIVERSITY RESEARCH
...because it takes a village to fund the answers

Professor Deb Verhoeven
CRICOS Provide...
pozible.com

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

2
Deakin team
• Deb Verhoeven: is Professor and Chair of Media
and Communication at Deakin University
• Joyce Seitzinger: Le...
Research My World
„Research My World‟
launched in April 2013:
• eight projects
• spanning a range of
discipline areas and
...
Research My World
• 6 out of 8 projects
successfully funded
• Approximately $50,000 of
new research funding
generated with...
Research My World
• Approximately 200 media
stories with a cumulative
audience of c. 1.4m (and
again, media stories
contin...
pozible.com/ResearchMyWorld

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

7
pozible.com/list

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

8
pozible.com/research

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

92
Traditional Media

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

10
Incentives

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

11
Social Media: Tweets and Retweets

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

12
Social Media: Digital Presence

Deb Verhoeven, Research Excellence, December 2013
CRICOS Provider Code: 00113B

13
Social Media: Tweets & $$$
Tweets+Retweets

Total Pledges ($100s)

70

$30

60

$25

50
40

30
20

$20

$15
$10

10

$5

0...
CRICOS Provider Code: 00113B

Deb Verhoeven, Research Excellence, December 2013
25/06/2013

23/06/2013

21/06/2013

19/06/...
CRICOS Provider Code: 00113B

Deb Verhoeven, Research Excellence, December 2013
25/06/2013

23/06/2013

21/06/2013

19/06/...
Broad benefits
• Disintermediation of research funding
• Reduction of “compliance burden” for
researchers (and universitie...
Specific benefits
• Provide a unique opportunity to promote research in
terms of its meaning to communities and not just
o...
Specific benefits
• Focus effort on communicating with the public
rather than labour-intensive, highly competitive,
blind ...
Challenges
• the „digital capacity‟ of individual academics
• the „digital capacity‟ of academic institutions
• the differ...
Engagement-led research
•

“I‟m now more skilled (but with more room to grow) in the use of
social media. I‟ve also become...
Following Up
• Research My World Pilot Project Evaluation:
http://bit.ly/RMyWReport

• Checklists for researchers and univ...
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Prof. Deb Verhoeven, Deakin University: Deakin University – crowdfunding its way to research success

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Professor Deb Verhoeven, Chair in Media and Communication and Crowdfunding Organiser, Deakin University delivered this presentation at the 2013 Towards Research Excellence conference. In its 3rd year event attendees met under the theme “From Impact to Excellence – An analysis of the challenges confronting the research sector.” From the challenges of refining regulatory frameworks toward research standards to the concepts of measuring real world impact and funding/investment returns, bridging the gap between current research output and productivity whilst securing the long term sustainability of the research workforce, remains a critical priority for securing Australia’s future prosperity. For more information about the annual event, please visit the conference website: http://www.informa.com.au/researchexcellence

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Prof. Deb Verhoeven, Deakin University: Deakin University – crowdfunding its way to research success

  1. 1. CROWDFUNDING UNIVERSITY RESEARCH ...because it takes a village to fund the answers Professor Deb Verhoeven CRICOS Provider Code: 00113B @bestqualitycrab
  2. 2. pozible.com Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 2
  3. 3. Deakin team • Deb Verhoeven: is Professor and Chair of Media and Communication at Deakin University • Joyce Seitzinger: Lecturer in Blended Learning at Deakin University and is a leading advocate of social media use by academics • Stuart Palmer: Associate Professor in Faculty of Science, Engineering and Built Environment at Deakin University and is currently working on methods to characterise the use and impact of social media Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 3
  4. 4. Research My World „Research My World‟ launched in April 2013: • eight projects • spanning a range of discipline areas and project types • $5,000 - $20,000 Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 4
  5. 5. Research My World • 6 out of 8 projects successfully funded • Approximately $50,000 of new research funding generated within the campaign period. Total gross = $61,572 • Additional funding in excess of $50,000 raised since the end of the formal campaigning Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 5
  6. 6. Research My World • Approximately 200 media stories with a cumulative audience of c. 1.4m (and again, media stories continue to be generated) • More than 3,600 tweets specifically referring to the initiative (including a prize tweet from Stephen Fry to his 5.5m followers) Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 6
  7. 7. pozible.com/ResearchMyWorld Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 7
  8. 8. pozible.com/list Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 8
  9. 9. pozible.com/research Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 92
  10. 10. Traditional Media Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 10
  11. 11. Incentives Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 11
  12. 12. Social Media: Tweets and Retweets Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 12
  13. 13. Social Media: Digital Presence Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 13
  14. 14. Social Media: Tweets & $$$ Tweets+Retweets Total Pledges ($100s) 70 $30 60 $25 50 40 30 20 $20 $15 $10 10 $5 0 $0 Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 14
  15. 15. CRICOS Provider Code: 00113B Deb Verhoeven, Research Excellence, December 2013 25/06/2013 23/06/2013 21/06/2013 19/06/2013 17/06/2013 15/06/2013 13/06/2013 11/06/2013 9/06/2013 7/06/2013 5/06/2013 3/06/2013 1/06/2013 30/05/2013 28/05/2013 26/05/2013 24/05/2013 22/05/2013 20/05/2013 18/05/2013 16/05/2013 14/05/2013 12/05/2013 10/05/2013 8/05/2013 Pledge Timeline: Mighty Maggots $1,800 120% $1,500 100% $1,200 80% $900 60% $600 40% $300 20% $0 0% 15
  16. 16. CRICOS Provider Code: 00113B Deb Verhoeven, Research Excellence, December 2013 25/06/2013 23/06/2013 21/06/2013 19/06/2013 17/06/2013 15/06/2013 13/06/2013 11/06/2013 9/06/2013 7/06/2013 5/06/2013 3/06/2013 1/06/2013 30/05/2013 28/05/2013 26/05/2013 24/05/2013 22/05/2013 20/05/2013 18/05/2013 16/05/2013 14/05/2013 12/05/2013 10/05/2013 8/05/2013 Pledge Timeline: All projects $10,000 120% $8,000 100% $6,000 80% 60% $4,000 40% $2,000 20% $0 0% 16
  17. 17. Broad benefits • Disintermediation of research funding • Reduction of “compliance burden” for researchers (and universities) • Digital “presence building” for the researchers and their work including capacity building in digital culture/skills for the researchers Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 17
  18. 18. Specific benefits • Provide a unique opportunity to promote research in terms of its meaning to communities and not just other academics („to bring research home‟). Successful funding campaigns relied on clear communication of projects and social and traditional media engagement. • Shift the way universities promote research in an increasingly networked environment • Provide an additional funding stream for researchers, particularly those at the start of their career Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 18
  19. 19. Specific benefits • Focus effort on communicating with the public rather than labour-intensive, highly competitive, blind reviewed funding applications with diminishing success rates • Provide „discipline-neutral‟ opportunity; both science and humanities-creative arts were able to generate funds if community relevance was demonstrated Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 19
  20. 20. Challenges • the „digital capacity‟ of individual academics • the „digital capacity‟ of academic institutions • the difference between existing campaigns for crowdfunding and those specific to a projects with „research‟ focus • the public‟s response to projects from different research disciplines Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 20
  21. 21. Engagement-led research • “I‟m now more skilled (but with more room to grow) in the use of social media. I‟ve also become more outward looking - more aware of who‟s doing what beyond the confines of Deakin University and my world of research.” • “I have a much wider digital footprint, have made many new contacts, discovered an astonishing array of actors in my field and defined that field more precisely as well as identifying new potentials for my research.” • “I think this has catalysed me to take the first - the biggest and the hardest step in becoming digitally literate - specifically around my own profile. This is excellent.” Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 21
  22. 22. Following Up • Research My World Pilot Project Evaluation: http://bit.ly/RMyWReport • Checklists for researchers and universities: http://bit.ly/RMyWChecklists • Pozible Research http://pozible.com/research Deb Verhoeven, Research Excellence, December 2013 CRICOS Provider Code: 00113B 21

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