Peter Leijdekkers, myFitnessCompanion - Mobile Health and New Technologies

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Peter Leijdekkers, CEO, myFitnessCompanion delivered this presentation at the 15th Annual Health Congress 2014. This event brings together thought leaders and leading practitioners from across the Australian health system to consider the challenges, implications and future directions for health reform.

For more information, please visit http://www.informa.com.au/annualhealthcongress14

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Peter Leijdekkers, myFitnessCompanion - Mobile Health and New Technologies

  1. 1. Personalised Mobile Health and Fitness Apps Lessons Learned from myFitnessCompanion® Peter Leijdekkers
  2. 2. Mobile Health Apps • Monitoring Health & Fitness • Prevention, Diagnosis and treatment • Chronic disease patients – Blood pressure, Weight, Asthma, Insulin • 33% of 1.4 billion smartphone users uses a health app in 2015! (Global Health Market Report)
  3. 3. 2014 Wearable Devices
  4. 4. myFitnessCompanion® • Launched in February 2011 • Over 5000 users. • 15 different languages • Freemium model: – Free (limited functionality) – Monthly subscription ($3.99) – Yearly subscription ($29.99)
  5. 5. myFitnessCompanion®  General well being  Chronic disease management  Rehabilitation
  6. 6. myFitnessCompanion® • Developed for Android phones and tablets • Monitoring of Weight, Blood Pressure, Insulin, Asthma, Cholesterol, Heart-rate, Bowel movement… • Exercise monitoring using sensors • Sensor or Manual input • Upload to Microsoft HealthVault, Fitbit…
  7. 7. Trials • Several trials are being conducted with myFitnessCompanion in USA and Europe. • Example: Asthma trial in Norway – Aim: better control of their life by improving their physical and psychical condition. – a significant improvement of their overall health condition. – Motivated to continue their activities related to physical training and use of smart phone applications.
  8. 8. Acceptance • Maturity of Health & Fitness App market for Chronic disease management? • Users willing to use and pay for mobile apps? • What do they monitor and how?
  9. 9. What is being monitored? • Chronic diseases • Exercises getting popular blood pressure, 40.0 Blood glucose, 23.3 Weight, 11.9 Exercise, 11.7 Oximeter, 4.8 Cardio, 4.9 Temperature, 3.1 Cholesterol, 0.4
  10. 10. Manual or Sensors? • Support for 20+ different wireless sensors • Mainly manual input. • Sensors: – AND Blood pressure and weight scale most popular. – Zephyr HxM heart rate monitor increasing. • Why Manual? – Users use existing devices – Too expensive
  11. 11. Data: PHR or keep it local? • Personal Health Record systems such as Microsoft HealthVault, Fitbit and proprietary systems. • Microsoft HealthVault becoming increasingly popular. • Many users just keep the data locally on the phone. • Export of Blood pressure and Exercise results popular
  12. 12. Discussion • Strengths: – Easy to use, Cheap – Quality measurements • Weakness: – Mainly manual input. Allows for inaccurate data entry – Self-motivation to monitor for longer period of time an issue. – Many app available. Commercially viable? Reliability & faulty apps? • Threats: – FDA regulation stalling innovation? – Security & privacy concerns • Opportunities – Market will exponentially grow – Health professionals exploring the possibilities of mobile health apps. Finally adopted?
  13. 13. Thank You myFitnessCompanion.com

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