Dirk van Lammeren, Australia Post - Australia Post’s eCommerce Program: supporting digital change

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Dirk van Lammeren, General Manager eCommerce Program, Australia Post presented this at Online Retail Logistics 2013. The conference focused on ways to create efficient supply chains to support the increase in online shopping.

For more information, visit http://www.informa.com.au/onlineretaillogistics13

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Dirk van Lammeren, Australia Post - Australia Post’s eCommerce Program: supporting digital change

  1. 1. Tuesday, 12 November 2013 Australia Post’s eCommerce Program: supporting digital change Dirk van Lammeren General Manager, eCommerce Program
  2. 2. The new eCommerce customer
  3. 3. The shifting focus within eCommerce Moving from price to value Previous drivers Current drivers Cheapest price Best possible customer experience Discounts and flash sales Driving all sales online Moving away from bricks & mortar 80% Shoppers will research online before making a purchase © 2013 Australia Post 51% Shoppers will research online then visit the store to purchase Seamless experience across all channels Personalisation for everyone Getting it right on every device 17% Shoppers will visit a store then purchase online 51% Shoppers will research online, go in-store to view, then purchase Page 3 online Source: Google Australia 2013
  4. 4. The new eCommerce model
  5. 5. Transforming our business Capacity Automation Technology Transportation Equipment Tracking
  6. 6. Meeting the needs of online buyers and sellers
  7. 7. Delivery convenience
  8. 8. Digital alternative to our physical network Australia Post Digital Mailbox • Free to all Australians • Receive correspondence • Pay bills • Store important documents • Accessible anytime, anywhere
  9. 9. Services higher up the value chain Acquire eBay Sell Receive Orders PostPay Fulfil SecurePay Deliver Return Farmhouse Direct
  10. 10. eCommerce transformation Seller Making it easier for businesses to get online Delivering a world-class parcel network Buyer Getting the customer experience right for a new kind of customer Tailored products Tracking Choice and Flexibility Convenient lodgement Processing Convenience Online Services Capacity Peace of mind
  11. 11. Conclusion – shopping is meant to be easy Shopping online is meant to be easy
  12. 12. auspost.com.au Thank you

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