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DAMA BCS Chris Bradley Information is at the Heart of ALL architectures 18_06_2015

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Information is at the heart of ALL architectures and the business.
Presentation by Chris Bradley to BCS Data Management Specialist Group (DMSG) and DAMA at the event "Information the vital organisation enabler" June 2015

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DAMA BCS Chris Bradley Information is at the Heart of ALL architectures 18_06_2015

  1. 1. P / 1 Information is at the Heart of ALL Architectures B C S D A M A “ I N F O R M A T I O N T H E O R G A N I S A T I O N A L E N A B L E R ” J U N E 1 8 T H 2 0 1 5 – L O N D O N C H R I S T O P H E R B R A D L E Y
  2. 2. P / 2 Christopher Bradley Blog: Information Management, Life & Petrol http://infomanagementlifeandpetrol.blogspot.com @InfoRacer uk.linkedin.com/in/christophermichaelbradley/ Christopher Bradley Information Management Strategist T: +44 7973 184475 chris@chrismb.co.uk
  3. 3. P / 3 Christopher Bradley Chris has 34 years of Information Management experience & is a leading Information Management strategy advisor. In the Information Management field, Chris works with prominent organizations including HSBC, Celgene, GSK, Pfizer, Icon, Quintiles, Total, Barclays, ANZ, GSK, Shell, BP, Statoil, Riyad Bank & Aramco. He addresses challenges faced by large organisations in the areas of Data Governance, Master Data Management, Information Management Strategy, Data Quality, Metadata Management and Business Intelligence. He is a Director of DAMA- I, holds the CDMP Master certification, is an examiner for CDMP, a Fellow of the Chartered Institute of Management Consulting (now IC) a member of the MPO, and SME Director of the DM Board. A recognised thought-leader in Information Management Chris is the author of numerous papers, books, including sections of DMBoK 2.0, a columnist, a frequent contributor to industry publications and member of several IM standards authorities. He leads an experts channel on the influential BeyeNETWORK, is a sought after speaker at major international conferences, and is the co-author of “Data Modelling For The Business – A Handbook for aligning the business with IT using high-level data models”. He also blogs frequently on Information Management (and motorsport).
  4. 4. P / 4
  5. 5. Recent Presentations DAMA UK Webinar: June 2015; “Data Modelling” Disciplines of the DAMA DMBoK” PRISME Pharmaceutical Congress: May 2015, Basel, CH; “Building & exploiting a Pharmaceutical Industry consensus data model” MDM DG Europe (IRM): May 2015, London; “CDMP Examination Preparation” & “Data Governance By Stealth?, Can you ‘sell’ Data Governance if the stakeholders don’t get it?” DAMA UK Webinar: April 2015; “Master & Reference Data Management” Disciplines of the DMBoK” Enterprise Data World: April 2015, Washington DC USA; “Data Modelling For The Business” and “Evaluating Information Management Tools” DAMA UK Webinar: February 2015; “An Introduction to the Information Disciplines of the DMBoK” Dataversity Webinar: February 2015; “How to successfully introduce Master & Reference data management” Petroleum Information Management Summit 2015: February 2015, Berlin DE, “How to succeed with MDM and Data Governance” Enterprise Data & Business Intelligence 2014: (IRM), November 2014, London, UK “Data Modelling 101 Workshop” Enterprise Data World: (DataVersity), May 2014, Austin, Texas, “MDM Architectures & How to identify the right Subject Area & tooling for your MDM strategy” E&P Information Management Dubai: (DMBoard),17-19 March 2014, Dubai, UAE “Master Data Management Fundamentals, Architectures & Identify the starting Data Subject Areas” DAMA Australia: (DAMA-A),18-21 November 2013, Melbourne, Australia “DAMA DMBoK 2.0”, “Information Management Fundamentals” 1 day workshop” Data Management & Information Quality Europe: (IRM Conferences), 4-6 November 2013, London, UK “Data Modelling Fundamentals” ½ day workshop: “Myths, Fairy Tales & The Single View” Seminar “Imaginative Innovation - A Look to the Future” DAMA Panel Discussion IPL / Embarcadero series: June 2013, London, UK, “Implementing Effective Data Governance” Riyadh Information Exchange: May 2013, Riyadh, Saudi Arabia, “Big Data – What’s the big fuss?” Enterprise Data World: (Wilshire Conferences), May 2013, San Diego, USA, “Data and Process Blueprinting – A practical approach for rapidly optimising Information Assets” Data Governance & MDM Europe: (IRM Conferences), April 2013, London, “Selecting the Optimum Business approach for MDM success…. Case study with Statoil” E&P Information Management: (SMI Conference), February 2013, London, “Case Study, Using Data Virtualisation for Real Time BI & Analytics” E&P Data Governance: (DMBoard / DG Events), January 2013, Marrakech, Morocco, “Establishing a successful Data Governance program” Big Data 2: (Whitehall), December 2012, London, “The Pillars of successful knowledge management” Financial Information Management Association (FIMA): (WBR), November 2012, London; “Data Strategy as a Business Enabler” Data Modeling Zone: (Technics), November 2012, Baltimore USA “Data Modelling for the business” Data Management & Information Quality Europe: (IRM), November 2012, London; “All you need to know to prepare for DAMA CDMP professional certification” ECIM Exploration & Production: September 2012, Haugesund, Norway: “Enhancing communication through the use of industry standard models; case study in E&P using WITSML” Preparing the Business for MDM success: Threadneedles Executive breakfast briefing series, July 2012, London Big Data – What’s the big fuss?: (Whitehall), Big Data & Analytics, June 2012, London, Enterprise Data World International: (DAMA / Wilshire), May 2012, Atlanta GA, “A Model Driven Data Governance Framework For MDM - Statoil Case Study” “When Two Worlds Collide – Data and Process Architecture Synergies” (rated best workshop in conference); “Petrochemical Information Management utilising PPDM in an Enterprise Information Architecture” Data Governance & MDM Europe: (DAMA / IRM), April 2012, London, “A Model Driven Data Governance Framework For MDM - Statoil Case Study” AAPG Exploration & Production Data Management: April 2012, Dead Sea Jordan; “A Process For Introducing Data Governance into Large Enterprises” PWC & Iron Mountain Corporate Information Management: March 2012, Madrid; “Information Management & Regulatory Compliance” DAMA Scandinavia: March 2012, Stockholm, “Reducing Complexity in Information Management” (rated best presentation in conference) Ovum IT Governance & Planning: March 2012, London; “Data Governance – An Essential Part of IT Governance” American Express Global Technology Conference: November 2011, UK, “All An Enterprise Architect Needs To Know About Information Management” FIMA Europe (Financial Information Management):, November 2011, London; “Confronting The Complexities Of Financial Regulation With A Customer Centric Approach; Applying a Master Data Management And Data Governance Process In Clydesdale Bank “ Data Management & Information Quality Europe: (DAMA / IRM), November 2011, London, “Assessing & Improving Information Management Effectiveness – Cambridge University Press Case Study”; “Too Good To Be True? – The Truth About Open Source BI” ECIM Exploration & Production: September 12th 14th 2011, Haugesund, Norway: “The Role Of Data Virtualisation In Your EIM Strategy” Enterprise Data World International: (DAMA / Wilshire), April 2011, Chicago IL; “How Do You Want Yours Served? – The Role Of Data Virtualisation And Open Source BI” Data Governance & MDM Europe: (DAMA / IRM), March 2011, London, “Clinical Information Data Governance” Data Management & Information Management Europe: (DAMA / IRM), November 2010, London, “How Do You Get A Business Person To Read A Data Model? DAMA Scandinavia: October 26th-27th 2010, Stockholm, “Incorporating ERP Systems Into Your Overall Models & Information Architecture” (rated best presentation in conference) BPM Europe: (IRM), September 27th – 29th 2010, London, “Learning to Love BPMN 2.0” IPL / Composite Information Management in Pharmaceuticals: September 15th 2010, London, “Clinical Information Management – Are We The Cobblers Children?” ECIM Exploration & Production: September 13th 15th 2010, Haugesund, Norway: “Information Challenges and Solutions” (rated best presentation in conference) Enterprise Architecture Europe: (IRM), June 16th – 18th 2010, London: ½ day workshop; “The Evolution of Enterprise Data Modelling”
  6. 6. Recent Publications Book: “Data Modelling For The Business – A Handbook for aligning the business with IT using high-level data models”; Technics Publishing; ISBN 978-0-9771400-7-7; http://www.amazon.com/Data-Modeling-Business-Handbook-High-Level White Paper: “Information is at the heart of ALL Architecture disciplines”,; March 2014 Article: The Bookbinder, the Librarian & a Data Governance story ; July 2013 Article: Data Governance is about Hearts and Minds, not Technology January 2013 White Paper: “The fundamentals of Information Management”, January 2013 White Paper: “Knowledge Management – From justification to delivery”, December 2012 Article: “Chief INFORMATION Officer? Not really” Article, November 2012 White Paper: “Running a successful Knowledge Management Practice” November 2012 White Paper: “Big Data Projects are not one man shows” June 2012 Article: “IPL & Statoil’s innovative approach to Master Data Management in Statoil”, Oil IT Journal, May 2012 White Paper: “Data Modelling is NOT just for DBMS’s” April 2012 Article: “Data Governance in the Financial Services Sector” FSTech Magazine, April 2012 Article: “Data Governance, an essential component of IT Governance" March 2012 Article: “Leveraging a Model Driven approach to Master Data Management in Statoil”, Oil IT Journal, February 2012 Article: “How Data Virtualization Helps Data Integration Strategies” BeyeNETWORK (December 2011) Article: “Approaches & Selection Criteria For organizations approaching data integration programmes” TechTarget (November 2011) Article: Big Data – Same Problems? BeyeNETWORK and TechTarget. (July 2011) Article “10 easy steps to evaluate Data Modelling tools” Information Management, (March 2010) Article “How Do You Want Your Data Served?” Conspectus Magazine (February 2010) Article “How do you want yours served (data that is)” (BeyeNETWORK January 2010) Article “Seven deadly sins of data modelling” (BeyeNETWORK October 2009) Article “Data Modelling is NOT just for DBMS’s” Part 1 BeyeNETWORK July 2009 and Part 2 BeyeNETWORK August 2009 Web Channel: BeyeNETWORK “Chris Bradley Expert Channel” Information Asset Management http://www.b-eye-network.co.uk/channels/1554/ Article: “Preventing a Data Disaster” February 2009, Database Marketing Magazine
  7. 7. P / 7 Data Drives the Business – Make sure it’s Correct In today’s information age, data drives key business decisions. Executives ask questions such as: _ How many customers do I have? _ What is total revenue by region for last fiscal year? _ Which products drove the most revenue this quarter? Behind the answers to those questions lies a data model: _Documenting the source and structure of data › What database(s) store customer information › How are these databases structured to store customer information _Defining key business terms › What is a product? e.g. Finished goods only? Raw materials? _Regulating business rules › Can a customer have more than one account? “Data errors can cost a company millions of dollars, alienate customers, suppliers and business partners, and make implementing new strategies difficult or even impossible. The very existence of an organisation can be threatened by poor data” Joe Peppard – European School of Management and Technology “Ultimately, poor data quality is like dirt on the windshield. You may be able to drive for a long time with slowly degrading vision, but at some point you either have to stop and clear the windshield or risk everything” Ken Orr, The Cutter Consortium
  8. 8. P / 8 In many case Data IS the Business – Make sure it’s Correct In many cases, data IS the core business asset. vs
  9. 9. P / 9 Information in Context T H E R E ’ S M O R E T O D A T A T H A N M E E T S T H E E Y E I’d like a report showing all of our customers SUPPORT ENGINEER A person’s not a customer if they don’t have an active maintenance account. SALES A customer is someone who wants to buy our product. SYBASE DB2 ORACLE SQL SERVER MS SQL AZURE INFORMIX TERADATA SAP DBA Which customer database do you want me to pull this from? We have 25. BUSINESS EXECUTIVE DATA ARCHITECT And, by the way, the databases all store customer information in a different format. “CUST_NM” on DB2, “cust_last_nm” on Oracle, etc. It’s a mess. ACCOUNTING A customer is someone who owns our product. HUMAN RESOURCES My customers are internal employees.
  10. 10. P / 10 BUSINESS ARCHITECTURE Business Objectives & Goals Motivations & Metrics Functions, Roles, Departments BUSINESS PROCESS ARCHITECTURE Overall Value Chain High-Level Business Processes Workflow Models Architecture Disciplines WHAT we are trying to accomplish WHY is this important (“so what”) HOW do we measure this? WHO … what roles and structures are required to undertake this? The company is undertaking a radical approach to enhance Customer experience, service and satisfaction by providing seamless multi-channel Customer access to all core services The sequence of steps carried out by the actors involved in the process The process or activities by which a company adds value to an article or service, including production, marketing, and the provision of after-sales service. The major high level business processes. Not yet decomposed into sub-processes or workflow
  11. 11. P / 11 Architecture Disciplines Business systems (manual or IT) Cross reference of Business Processes to Systems A business service that is triggered in order to complete a business event How an actor completes a process step by interacting with a system to obtain a service The things of significance about which the organization wishes to know or hold, together with the facts about them. The organization may maintain records of these and processes and systems will act on them. APPLICATION / SYSTEMS ARCHITECTURE Systems within Scope High-Level Mapping Business Services Presentation Services (use cases) INFORMATION ARCHITECTURE Enterprise Data Model Conceptual Data Models Logical Data Models Physical Data Models & DB’s
  12. 12. P / 12 BUSINESS ARCHITECTURE Business Objectives & Goals Motivations & Metrics Functions, Roles, Departments BUSINESS PROCESS ARCHITECTURE Overall Value Chain High-Level Business Processes Workflow Models Architecture Disciplines The company is undertaking a radical approach to enhance Customer experience, service and satisfaction by providing seamless multi-channel Customer access to all core services NOUN: Customer VERB : QUALIFIER: NOUN: QUALIFIER Credit Check Customer
  13. 13. P / 13 Architecture Disciplines APPLICATION / SYSTEMS ARCHITECTURE Systems within Scope High-Level Mapping Business Services Presentation Services (use cases) INFORMATION ARCHITECTURE Enterprise Data Model Conceptual Data Models Logical Data Models Physical Data Models & DB’s VERB : QUALIFIER: NOUN: QUALIFIER Credit Check Customer NOUN : Customer ACTOR : VERB : QUALIFIER: NOUN: Customer inserts card
  14. 14. P / 14 BUSINESS ARCHITECTURE Business Objectives & Goals Motivations & Metrics Functions, Roles, Departments INFORMATION ARCHITECTURE Enterprise Data Model Conceptual Data Models Logical Data Models Physical Data Models PROCESS ARCHITECTURE Overall Value Chain High-Level Business Processes Workflow Models APPLICATION / SYSTEMS ARCHITECTURE Systems within Scope High-Level Mapping Business Services Presentation Services (use cases) The company is undertaking a radical approach to enhance Customer experience, service and satisfaction by providing seamless multi-channel Customer access to all core services BUSINESS OBJECTIVES INFORMATION SERVICES BUSINESS SERVICES PRESENTATION SERVICES BUSINESS PROCESS Information Is At The HEART Of ALL Architecture Disciplines
  15. 15. P / 15 What Is Data Modelling?
  16. 16. P / 16
  17. 17. P / 17 Entities are the “Nouns” of the Organization _ Who? Employee, Customer, Student, Vendor _ What? Product, Service, Raw Material, Course _ Where? Location, Address, Country _ When? Fiscal Period, Year, Time, Semester _ Why? Transaction, Inquiry, Order, Claim, Credit, Debit _ How? Invoice, Contract, Agreement, Document
  18. 18. P / 18 Is the “Data Asset” really different? OIL MONEY BLOOD PEOPLE PROPERTY MATERIALS IP DATA
  19. 19. P / 19 Is the “Data Asset” really different? COPYABLE OIL NO MONEY NO BLOOD NO PEOPLE NO PROPERTY NO MATERIALS NO IP NO * DATA YES
  20. 20. P / 20 Is the “Data Asset” really different? COPYABLE “USE” DEPLETES IT OIL NO YES MONEY NO YES BLOOD NO YES PEOPLE NO NO PROPERTY NO PART MATERIALS NO YES IP NO * NO DATA YES NO
  21. 21. P / 21 Is the “Data Asset” really different? COPYABLE “USE” DEPLETES IT ASCRIBE ££ TO IT OIL NO YES YES MONEY NO YES YES BLOOD NO YES PART PEOPLE NO NO NO PROPERTY NO PART YES MATERIALS NO YES YES IP NO * NO PART DATA YES NO NO
  22. 22. P / 22 Is the “Data Asset” really different? COPYABLE “USE” DEPLETES IT ASCRIBE ££ TO IT REAL or ABSTRACT OIL NO YES YES REAL MONEY NO YES YES REAL * BLOOD NO YES PART REAL PEOPLE NO NO NO REAL PROPERTY NO PART YES REAL MATERIALS NO YES YES REAL IP NO * NO PART NOT DATA YES NO NO NOT
  23. 23. P / 23 Is the “Data Asset” really different? COPYABLE “USE” DEPLETES IT ASCRIBE ££ TO IT REAL or ABSTRACT PROCESS TO YIELD VALUE OIL NO YES YES REAL YES MONEY NO YES YES REAL * NO BLOOD NO YES PART REAL YES PEOPLE NO NO NO REAL YES PROPERTY NO PART YES REAL NO MATERIALS NO YES YES REAL PART IP NO * NO PART NOT PART DATA YES NO NO NOT YES
  24. 24. P / 24 Is the “Data Asset” really different? COPYABLE “USE” DEPLETES IT ASCRIBE ££ TO IT REAL or ABSTRACT PROCESS TO YIELD VALUE OIL NO YES YES REAL YES MONEY NO YES YES REAL * NO BLOOD NO YES PART REAL YES PEOPLE NO NO NO REAL YES PROPERTY NO PART YES REAL NO MATERIALS NO YES YES REAL PART IP NO * NO PART NOT PART DATA YES NO NO NOT YES
  25. 25. P / 25 Summary _ Information is different to most other assets we encounter _ All of the business depends on information to a greater or lesser degree _ The quality & management of Information can affect the very existence of an organisation _Ignore information management at your peril
  26. 26. P / 26 @inforacer uk.linkedin.com/in/christophermichaelbradley/ +44 7973 184475 infomanagementlifeandpetrol.blogspot.com Chris Bradley Information Management Strategist

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